There aren’t many homes or office spaces that don’t feature at least once piece of artwork on a wall. Paintings or framed photographs are such personal mementos, yet they speak a universal language. For some, these pieces are part of the ambiance of a room, a visual background much like music is for some people. […]
31
Mar
Mar
It seems early to be discussing Back to School. Kids haven’t even finished school, let alone started their summer break. However, now is the time businesses commence working on a robust marketing campaign. This year’s season will be very different from the previous two years. Now is the time to be reviewing past campaigns. Start […]
29
Mar
Mar
If this blog could be subtitled, it would be ‘Last Night a Fabric Media Wall’ saved my life. I write about a lot of products offered here at Kaizen Print. I can’t say I’ve used everything I’ve written about. However, I was inspired to write about my experience with a Fabric Media Wall. I expected […]
24
Mar
Mar
Spring has finally sprung. Our evenings will be filled with more daylight. Everyone is looking forward to the extra sun and warmer temperatures. Winters just seem so more hectic. We can’t relax when it appears to be bedtime before we finish school or work. Everybody is ready to spend some time outdoors and soak up […]
22
Mar
Mar
There’s a good reason you see posters everywhere you look. Posters are one of the most cost-effective forms of advertising on the market. They are utilised by charities, businesses and all matter of organisations. These organisations utilise posters because their message can be spread easily, far and wide. In addition, poster printing is an extremely […]
17
Mar
Mar
Business stationery has a subtle, yet massive impact on brand awareness. You may not realise it, but it keeps up brand awareness. In addition, it doesn’t have to be part of a concerted marketing campaign. This stationery will keep working for your business every day of the year. Therefore, treat business stationery with the utmost […]
15
Mar
Mar
Letterhead is a piece of business stationery. It is used for official communications from a business. However, letterhead is not merely a piece of paper used to type up letters. It is one of the more important elements of a brand. In many cases it is one of the first impressions for a brand to […]
10
Mar
Mar
Weddings are a big deal for most couples. For those not fleeing off to Las Vegas for a no-fuss ceremony, it can be an overwhelming experience. Every detail is considered in the hopes of creating the perfect day. It is a true test of the bonds that bring a couple together that they pull it […]
08
Mar
Mar
Spring is just around the corner. Fresh blooms drive out the winter blues. While some businesses have prepared and already planned their marketing to turn over with the new season, it isn’t too late if you haven’t got your spring marketing materials finalised yet. The folks at Kaizen Print have you covered with a quick […]
03
Mar
Mar
We are living in an era where the phone rules our lives. As technology continually evolves, we grow increasingly reliant on our devices. In other words, we would be absolutely lost and unable to cope without our phones. We want information immediately and with little effort. In addition, businesses are looking to satisfy that need […]
01
Mar
Mar
The competition is tough and fierce these days. Rapidly changing technologies means businesses have to be constantly transforming. The focus of all the transformation lies mainly in the digital world. Businesses and organisations have been focusing on digital as the way forward and to tap into the younger market. However, while everyone tries to adapt […]
24
Feb
Feb
With lifted restrictions it won’t be long before we are mingling again at job fairs, exhibitions, trade shows and any other networking event. Therefore, now is the perfect time to talk about business cards. Instead of focussing on what is on the card, let’s talk about the card’s finish. Sure the contact information will be […]
22
Feb
Feb
While it may seem that digital marketing campaigns are the only way to market today, the reality couldn’t be further from the truth. There are advantages to digital marketing for sure. However, traditional marketing campaigns also have their own unique advantages. Central to success for any advertising today is a co-ordinated Omni-channel approach, combining both […]
17
Feb
Feb
You see them peppered through the traffic. Vehicle doors adorned with advertising for a service or even just a company logo. What is allowing for this travelling advertising? Well this little miracle worker is magnetic signage. It’s a brilliant way to get your brand, promotion, service or event advertised while on the go. These signs […]
15
Feb
Feb
It seems the days are too short to start talking about summer marketing campaigns. However, it’s not too early to get a jump on your summer plans. Having a robust campaign ready in advance affords your business the time to focus on any last minute surprises. It is advisable to have any marketing materials printed […]
10
Feb
Feb
Gift vouchers are not only an ideal Christmas present. A gift voucher is the perfect gift and doesn’t have to be relegated to a special occasion. It can be hard to come up with the perfect gift for someone. A gift voucher is the ideal way to let someone know you are thinking of them. […]
08
Feb
Feb
Aside from the health sector, is there another industry that has been more impacted by the pandemic than hospitality? The sector has been on the forefront of innovation and resilience in the eye of deep societal change. In addition, the lack of global travellers has impacted all businesses. The sector has largely had to rely […]
03
Feb
Feb
It’s been two long years for everyone and especially for businesses. However, things are starting to look up. While we may be a bit off from ever being back to what we thought of as normal, some hope is on the horizon. Restrictions look to be getting relaxed. Before we know it, spring will arrive. […]
01
Feb
Feb
The coming of the digital age has witnessed a trend away from physical marketing. However, as more of us attempt to dig ourselves from under overloaded email inboxes, physical media marketing campaigns might be the only way to get through. Therefore, the printed envelope is a key component of any physical marketing play. In many […]
27
Jan
Jan
The presentation folder has been keeping brands and businesses in a good line since their inception. Utilising the presentation folder at its full potential is not only good for your business; it’s good for you and your employees. These folders can be worthy brand ambassadors. In addition, they can keep your documents organised and ready […]
25
Jan
Jan
You see them while walking about the city. You know there’s a bus shelter from a distance. Their illuminated marketing attracts the eye. They usually have a striking display of colour. They are the backlit poster. These posters are also commonly referred to as a lightbox poster. They can be found in more places than […]
20
Jan
Jan
It’s a new year with new beginnings. While things may seem uncertain, one thing is certain. You will need to continue to get your brand noticed and raise awareness of your business, product or service. One sure way to get noticed this year is an effective roller banner. Roller banners are a staple of trade […]
18
Jan
Jan
What exactly is Large Format printing? Is it exactly what it sounds like? You might be asking yourself if large format printing is right for your business. The truth is large format printing is one of the most effective ways to promote an upcoming event, product or service. In addition, it is capable of standing […]
13
Jan
Jan
You may not realise it, but sticker and label printing is everywhere. Every day, no matter where or even if, you go out, you will come across some form of sticker and label printing. Almost everything not natural comes with a sticker or label. In a digital era, why has sticker and label printing persevered? […]
11
Jan
Jan
The verb display means to put something in a prominent place in order that it may readily be seen. For businesses, displaying their product, service or brand is a matter of survival. Businesses don’t thrive by being obscure and ignored by the public. Sure there are some companies who exist on a word of mouth […]
06
Jan
Jan
The wedding is the ultimate celebration of a couple. There isn’t a more momentous occasion than the coming together of two people to share their lives and love with their nearest and dearest. For this reason, couples will agonise over every minute detail to ensure the perfect occasion. There isn’t an element of the big […]
Compliment slips are used by businesses as a means of improving relationships with customers and clients. They provide a means for more personal, informal communication. Simply put, they are a printed document, similar to a letterhead, only smaller in most cases. The compliment slip is an essential component of any business stationery portfolio. Let’s look […]
If you have been wondering what Foamex is all about, you are not alone. The name has been cropping up when mention of advertising alternatives come up. The short of it is that Foamex is a foam board that features a high quality smooth finish. Let’s dig further into this printing phenomenon and see why […]
28
Dec
Dec
Businesses want results. It is the reason that companies are initially founded. The first step in realising results is the presentation your business offers to customers, actual and potential. While your product or service may be central to the business story and success, business stationery is often the first impression you give to potential clients. […]
22
Dec
Dec
As we enter the final weeks of 2021 it’s not too early to start planning for the next big occasion. Valentine’s Day will be here before any of us know it. Many businesses have started the planning for their Valentine’s Day marketing. And why not? According to Internet Retailing, consumers in the UK will open […]
20
Dec
Dec
The retail experience can be an overwhelming experience for many shoppers. Busy aisles are crowded with eager shoppers. Vying for the attention of these customers is an endless stream of packed shelves filled with products. However, most of these products are just a collection of anonymous shapes and sizes. How do you get your product […]
16
Dec
Dec
The most eye-catching and effective marketing tool for a business is the booklet or brochure. They tell the story of your business and the products or services you provide. In addition, they are simple to produce, easy to distribute and are cost-effective in the long haul. You have worked hard to build your business. Ensure […]
14
Dec
Dec
The menu and menu printing has transformed because of the pandemic. Takeaways and restaurants have had to adapt to a new normal and ensure minimal viral transmission. In addition, some restaurants have done away with their menus altogether. Scanning a QR code at your table is a recent development, bringing you to a list of […]
Have you ever not clutched a raffle ticket for dear life in the hopes of winning some prize? The raffle brings joy to so few and for many, sheer intense anticipation. However, the raffle is an ideal way to bring together community and to raise the profile of your charity, event, or organisation. In addition, […]
08
Dec
Dec
Looking to stand out at an exhibition or trade show? Trying to entice potential customers from the street to your business? A roller banner is the perfect, cost-effective marketing vehicle to get your brand noticed. In a crowded room, a well-designed roller banner will make all the difference in a successful show. However, what is […]
02
Dec
Dec
We are almost two years into a global pandemic that has upended everyone’s lives. We are living with things now we never noticed before 2020. Did you notice a floor sticker before the pandemic took hold? The floor sticker has been a symbol of this change. Virtually every public place you go you will notice […]
30
Nov
Nov
Business cards are taken for granted in society. They are more prevalent than what you may think. However, the power they actually wield can’t be underestimated. People do not throw out business cards. Therefore, they are the initial introduction to your brand or business in many instances. The right business card will create the perfect […]
The New Year is fast approaching. A new year can only mean a new batch of fresh office and personal stationery. However, is there a more essential component of this stationery update than the notepad or desk pad? Every office has them as does every home office. They are ubiquitous and that does not seem […]
It’s getting towards the end of the year again. We’ve all made our gift lists with our own wishes and what to be getting for others. A calendar of planner may be the one gift we all take for granted, but honestly, does anyone not like these time management miracles? They are a valuable resource […]
At the centre of a press conference celebrating a donation is the presentation cheque. The presentation cheque is largely taken for granted. However, it is at the centre of many large marketing campaigns so its importance can’t be understated no matter how symbolic the gesture is. What Is a Presentation Cheque? A presentation cheque I […]
A Christmas Card ushers in the most wonderful time of the year. This year may be the most wonderful of all. After 20 months of lockdowns, social distancing and having to stay away from loved ones, the social connection is so necessary and craved at this time of year. Card culture remains in the zeitgeist […]
15
Nov
Nov
Posters are ubiquitous in society. Every day you see a poster. You may not even notice them but you do see a lot of them every given day. They can be found indoors and outdoors in all shapes and sizes. Posters are essential in building your brand. Therefore, utilise your signature colour and logo to […]
12
Nov
Nov
In the digital age, it is easy to wonder about the prevalence of flyers and leaflets. Checking the post each day unearths many delights and just as much unsightly clutter. Menus, introductions to new businesses and sales events are among the flyers that make it to our homes each day. Why has the flyer been […]
04
Nov
Nov
It’s an ever growing fast-paced marketplace where business is competing for the attention of potential customers. An effective letterhead is vital to the success of your business. Introduce your organisation or stand out as an established business. A well-designed letterhead allows your organisation to stand above the competition and above all, sends a clear message […]
Only 8 weeks ’til Christmas! Let’s check out some top affordable ways to personalise your corporate gifts this festive season. Personalised Gifts Your Clients Will Love Receiving a gift from a client or colleague is always a nice touch after a year of working together, but receiving a personalised gift is just that bit more […]
In an era of digital signage, integrated screens, apps and video content, are the days of traditional roller banners for over? We don’t think so. What are the advantages of Roller Banners over digital signage? Roller Banners are designed for maximum impact at a minimal cost making them accessible to all businesses. Plus their height […]
A well designed marketing brochure is one of the most versatile and effective marketing options used by businesses to inform clients of their products or services. Produced with the help of a designer a brochure can be impressive and the fact alone that you took the time and effort to produce it displays an image […]
21
Oct
Oct
Let’s talk letterhead design! If your business involves invoicing or formal letters then a well designed letterhead is essential. This can make the design process seem a little scary. But don’t worry, we’ve gathered all our top letterhead tips to show you the best practice for your design! Design your Letterhead layout Start with a plan, […]
Shelf Wobblers are an incredibly effective retail marketing tool for attracting customers and motivating their shopping decisions. Often called shelf talkers, they are hangable printed display fixtures, often made out of card or plastic and displayed on product shelving. Shelf wobblers are a top way to grab customer attention toward a specific product and communicate […]
According to recent studies, retail expenditure on Halloween related products in the UK more than doubled between 2013 and 2019. Impressive right? All that growing interest means Halloween is brilliant time engage with your customers and use this time to drive sales and brand awareness. Not sure where to start? Check out our top tips for clever […]