Working from home has become the new normal in this unique situation we as businesses find ourselves in. With teams used to being in an office environment, surrounded by their team, switching to a home office can be a huge change and adjustment. At Kaizen, we are all now working remotely also, and like every […]

Presentation cheques are a fantastic way to spread the word about a positive news story you have been involved in. They are also a great way to reward others. If you are unsure of what a presentation cheque is, they are usually seen during charity events, such as at marathons or on comic relief. The […]

Window vinyl is a fantastic way to make use of what might otherwise be wasted space for marketing purposes. Window vinyl enables you to advertise your brand across the windows of your premises for the outside world to see. It also provides privacy for those working within while the outside world will simply see your […]

Whether you have a sale on or you want to shout about your brand, drawing attention from passers by your premises can be a key opportunity. But how do you achieve this? It may not always be possible to display your brand or sales message on the walls – so why not try your windows?  […]

If you are looking to make an impact on your next corporate day then feather flags are a great option. Also known as feather banners, teardrop flags or flying banners – feather flags are a means of catching the eye of your target audience.  First off, what’s so special about feather flags? They’re effective Feather […]

Feather flags are a great addition to any business event as they are a cost-effective but powerful means of grabbing attention. Also known as feather banners, teardrop flags or flying banners, feather flags tick a number of boxes. Feather flags are the ideal addition to your business event because they are; Feather Flags are Cost-effective […]

Presentation Cheques are a great way to tell the world about a positive project or fundraiser that you have been working on. But how do you make the most of a presentation cheque?  Consider your target audience Before investing in a novelty presentation cheque you’ll want to think about how you are going to use […]

With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalise on some festive holiday marketing. Whether it’s promoting St. Paddies Day events at your bar, or advertising a St Patricks Day promotion at your cafe – there are plenty of different ways you can market your business on or around St. Patrick’s […]

25% off Waterproof Posters until the end of March Waterproof posters are a great way to spread the word about an event or a sale you have on. While generally small in stature they certainly are not small in impact. They are great for a number of reasons; Cost-effective Easy to read in detail (if […]

The Benefits of Waterproof Posters We’ve all come into contact with posters that have seen better days. The colour has faded and the sides are beginning to peel and split either due to the length of time that it has occupied that particular space or due to the conditions in which it has been kept. […]

In a world where there is no shortage of means to connect with one another, a cheap and flimsy business card is not going to cut the mustard when it comes to making the right impression with your clientele or business associates. If you are looking for a quick, cheap and easy way to connect with relevant […]

Business cards remain a fantastic way to reach out to your customers and leave a fantastic first impression. It is an absolute necessity however that your business card is of a high standard of design, and that the quality of print doesn’t let you down. When it comes to your business card it is best to […]

For businesses working the trade rather than directly to the consumer, there are a few differences in approach. Businesses advertising their services to other businesses tend to assume a certain level of understanding in regards to the area in which they are working.  For instance, a supplier of chefs equipment might go into more detail […]

Print will always be relevant to sales and marketing Sales and marketing has evolved so quickly and radically over the last 20 years that businesses are barely recognisable in the way that they operate in comparison to before this period. And this trend shows no sign of letting up. As technology advances on a daily […]

Print marketing is a fantastic way to raise awareness of your products or services. Whatever your business, whether you work in financial services, in the media or you are an FMCG company, print marketing can play a pivotal role in your marketing efforts. If you sell to the trade then print marketing such as booklets […]

Using Vinyl Wrap in your office space is a great and cost-effective way to improve the interior design of your office. It is also a great way to get the word out about a particular product or service. Here are just some of the reasons that vinyl wraps are an ideal choice. Vinyl wraps offer… […]

There are a number of reasons why you might want to invest in compliment slips. In business, we are consistently communicating with clients and customers. Compliments slips offer a personal touch to your service and provide a practical solution for any informal communication. They are particularly useful for example in situations where you wish to […]

Stickers are a fantastically simple yet effective means of advertising and branding. Stickers have a number of different benefits and a number of different applications. They can be used… Outside to capture the attention of passers-by Indoors to increase brand awareness and engagement within your premises Or on your product packaging to personalise your service […]

No matter how many new ways there are to connect there is something about humble business cards that just works. A business card tells your fellow industry professionals, clients or customers that you’re always ready and always professional. In addition, a really nice looking business card oozes class. Rightly or wrongly, first impressions can make […]

Making the shift to a brand that is synonymous with quality can be a difficult challenge for many brands. While all brands like to think of themselves as providing a high-quality service or product, there are very few brands who can say that they get it right 100% of the time. One tried and tested […]

For the uninitiated print marketing can seem like a daunting task. In contrast to digital formats, when it comes to print, there is no turning back. Once your design has been sent to print and the final proof approved, then you are pretty much stuck with whatever you have published. With the right planning, however, […]

The number one objective for anyone that regularly exhibits at trade shows or is looking to try out a trade show for the first time, is to stand out from the crowd. Trade shows are the perfect opportunity to get in front of your target audience and to let them know how you can help […]

A business card is like a compact and handy marketing asset for your business. When you are active in any industry, your business card must be good enough to attract people. But, along with the attraction, it must be good enough to highlight your core values and objectives. You can print personalised business cards online […]

Roller banners are a staple of any exhibition – and with good reason. Tall, yet compact and easy to move around, roller banners are both practical and durable whilst also being highly effective. So how do you make sure that your roller banners are exhibition ready?  Use attention-grabbing imagery Roller banners are a highly visual […]

Print marketing is a fantastic way to raise awareness of your products or services. Whatever your business, whether you work in financial services, in the media or you are an FMCG company, print marketing can play a pivotal role in your marketing efforts. If you sell to the trade then print marketing such as booklets […]

When it comes to the advertising of your business, PVC banners might not appear to seem the most efficient method nowadays, with so many companies advertising online.  However, don’t be fooled! PVC Banners or Vinyl banners are a fantastic way to get your brand out there and are actually more effective than you think.  PVC banners offer your business daily exposure, and if placed in the right […]

No matter, what kind of business you are running either big or small, you must have a good and attractive letterhead. The letterheads often look really simple but designing one is actually a very tricky and difficult task.  Through this article, we will help you out by explaining to you the exact process under which […]

50% Reduction on Premium Banners Roller Banners are a great product to bring to trade shows, exhibitions or even popping up outside venues or shops. However due to their size and the space you have to play about with, it is important that when designing them, you get everything right. In that sense, today we […]

If you’re not using booklet printing for your marketing then you’re missing out. Booklets are an often underrated marketing option. Booklet printing has a number of great advantages for marketers that include the opportunity to; Give customers a tangible connection with your brand Present beautiful imagery and photographs Generate greater brand recall  Build a more […]

Brochures are a fantastic way to make an impact with your target audience. Providing an exceptional opportunity to give a clear and focused message, and lots of scope to go into more detail about your product and/ or service, brochures are a highly engaging, tangible and aesthetically pleasing form of advertising that can do wonders […]

Today, businesses have started to rely on the digital world for everything, starting from managing employees to conducting meetings. While the digital world has completely taken over the operational process of businesses, business cards are something that is yet to be replaced. The truth is business cards haven’t lost their charm at all, even in […]

High-quality flyers remain a fantastic way to get the word out about a product or service you have to offer. Many businesses and marketers alike, wrongly believe flyers to be a costly form of advertising. The truth of the matter is, flyers can bring fantastic returns on investment and can really help to drive your […]

Placed on shelf edges in retail environments, shelf strips are thin strips of banner material used to present sales information, to increase brand presence, or to guide customers visually with their messaging. Shelf strips have many advantages. As all retailers will know, space is at a premium when it comes to in-store advertising and the […]

It’s true that our first foray into poster printing was the purchase of a large format printer to print posters for nightclubs, hotels, venues and pretty much business connected with the hospitality industry. Since that time we’ve become experts in all manner of large format digital printing. From indoor posters, to roller banners, canvas prints, […]

Today, it has become essential for every business to use the best marketing techniques to advertise its brand and grab customer’s attention. While online marketing is a great way to captivate the majority of customers, we must not forget traditional marketing ways such as using roll-up banners or roller banners. Believe it or not, but […]

As all retailers know, getting a sales message across that catches the eye without being a hindrance can be a challenge. Space is at a premium when it comes to your in-store advertising, so it is vital that you make the most of it. Shelf strips are one fantastic solution to this problem. Placed on […]

Available in A2 or A3 deskpads are great for writing notes, drawing sketches, coming up with creative ideas, or brainstorming. They are also a perfect tool for branding. By gifting branded deskpads you can take advantage of prime advertising space within your recipients business, as well as in their day to day working lives. Here […]

High-quality flyers remain a fantastic way to get the word out about a product or service you have to offer. Many businesses and marketers alike, wrongly believe flyer printing to be a costly form of advertising. The truth of the matter is, flyer printing can bring fantastic returns on investment and can really help to […]

If you are planning to design the wedding invitation cards, you must know that designing such cards is not an easy process. There will be chances when you will get into the maze of multiple designs that might just make a difficult task for you to arrive at a particular decision. However, you can simplify […]

Forecourt overbags are a fantastic means of drawing in trade off the street. Forecourt overbags are large advertising boards that sit outside of storefronts to tell passers-by about what a store has to offer – whether this be their products or services, or a particular sale they may have on. To weigh up whether or […]

What are letterheads? A letterhead is a piece of business stationery printed on a sheet of paper. Most commonly printed at A4 size, the design of letterheaded paper includes company name, address, telephone number, website and the corporate logo mark. It is often accompanied by a Compliment Slip in creating a suite of business stationery […]

When it comes to weddings, the devil is in the detail. It is the finer details in a wedding that make all the difference and your wedding stationery is a prime example of this. With this in mind, we’ve put together some do’s and don’ts to guide you when it comes to your wedding stationery. […]

Foil Printing Sometimes referred to as foil stamping or foil blocking, foil printing is the process of applying (stamping) a thin coat of metallic foil to paper or card using a combination of a great deal of heat and pressure. An aluminium die is created to the desired shape and the foiling is then heated […]

When it comes to planning a wedding, there are a lot of things you need to take care of. Designing a wedding invitation is one of the most crucial parts of planning a wedding. The earlier you tick-off this task on your list, the more relaxing it would be to enjoy the rest of the […]

What Questions to Ask from a Booklet Design Professional before Hiring Them Booklet design is really important for your business first impression as it provides a lot of information about your business. The booklet designs are more informative than business cards.  If you are planning to have a booklet to be designed in a professional […]

Roll up banner design guide Whether you are planning your next exhibition or event stand, or you are looking to increase advertising and branding within your store or office, roll up banners are a fantastic way to get your message across. Large, attention-grabbing, and cost-effective, as well as practical and portable, roll-up banners offer a […]

Tracking your return on investment on Print marketing Many marketers can be put off print marketing. This tends to be for one, or a combination, of the following reasons; Mistakes are not so easily rectified It’s not considered to be as cool as digital alternatives Print cannot offer the same level of analytics  If done […]

A business card works as a first impression for your business. You may have a perfect business website, great logo and other visual assets, but having a poorly designed business card can ruin all the reputation of your business. It should look professional. To make it look professional, you must focus on its designing works. […]