Print marketing is often thought of as being old hat when it comes to marketing. Many marketers at all levels still often misguidedly dismiss or forget about print believing it to be redundant in today’s digital age.  When putting together campaigns many marketers will think, how can we make this as innovative and forward-thinking as […]

Those who are planning to start a new business or looking to grow the old business in new ways, they should try out printed marketing materials. Though print marketing is considered as an old channel to market your business goods and services especially in the digital era, but still it is serving as one of […]

What makes for a great brochure and what are the key elements to getting it right? These are the two questions any marketer will ask before starting a campaign or project that involves the printing of brochures. At Kaizen Print we have worked with numerous brands helping them produce quality brochures that stand out from […]

Bespoke print marketing has a number of advantages that every marketer should be aware of. Depending on the objectives of your upcoming marketing campaigns, print marketing should always be a consideration.  Print marketing is a fantastic and flexible marketing option and offers distinct advantages that online marketing cannot. In extension to this, bespoke print marketing also […]

We are living in a digital technology era where all individuals, businesses, organisations, and industries are extremely influenced by digital technology. Today, for executing any type of activity, we need either a smartphone, tablet, or personal computer. Without these gadgets, we cannot imagine ourselves in this modern world. In real sense, digital technology is the […]

You’ve spent weeks, if not months planning your fundraising efforts. The MD has been on a 100 mile cycle wearing a Mr Blobby costume and you’ve raised a handsome sum for your chosen charitable organisation. Your noble quest is now complete. Good for you! Almost, except for your presentation cheque! Now there is no one on […]

Large presentation cheques are a fantastic way for both private organisations and charities to promote fundraising activities to a huge audience outside each of their respective organisations. By their nature, a large presentation cheque is oversized and is therefore suitable to create an eye-catching PR photo opportunity. One that can be used right across all […]

Disposable menus are the safest option to reduce any type of contact between the customers. Therefore these menus are the need of the restaurants these days. Many state governments issued strict guidelines for restaurants in which they mandated the uses of disposable menus and restricted the other touchable menus. Obviously, this step is taken by […]

Strut cards are a simple but highly effective means of advertising. The humble strut card may be small but what it lacks in stature it more than makes up for in impact.  Ideal for scenarios where your customers are likely to get up close and personal with your strut card messaging, such as on shop counters, […]

In the wake of the COVID-19 pandemic, it is probably reasonable to say that the world, in general, is terrified to see how the novel coronavirus has changed the way people used to live. Though the risk of spreading this virus is high in public areas like restaurants, theaters, and malls, the most effective way […]

Whether it’s digital or in print, your marketing campaign is only as successful as the metrics that generated from your strategy. One of the reasons that digital marketing has become so effective is due to the large amount of tracking points that can be collected. Unfortunately, many marketing teams believe that tracking can only be […]

The ways and means in which you can use digital marketing to promote our products and services is rapidly evolving each day. With a new platform, method or software being introduced to business owners and marketers on a frequent basis, there is always a new way to market to your customers. With the rise of […]

Why would we still use business cards in this day in age? No matter what your age, toddler, teenager, adult or elderly – everyone seems to have a digital device at hand. Isn’t it time to move past the old and more traditional business card and replace it with a more up to date method? […]

As restaurants across the country reopen, many are grappling with a tough question: how to provide a quality experience with minimum physical contact between customers and staff. There were already a number of contactless solutions out on the market before the pandemic began. For example, contactless payments and curbside pick-up have been a part of […]

If you are planning for any marketing campaign for your business or brand all your efforts are incomplete without commercial printing services. Commercial printing online is required to advertise your brand products or business services through customized prints. People consider that brochures, flyers, banners, and posters are the old ways to promote any business. They […]

As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the marketing industry, marketers are facing the challenge to adapt their tactics. With companies across the board looking at ways to reduce their spend while still remaining competitive – Marketers have to think of newer ways to reach their audience. […]

As business owners, we are all acutely aware of the need for social distancing material within our premises. Not only for the purposes of keeping your customers safe, but also your staff. No matter where we go now, be that a bar, restaurants, garden centre or food store – Social Distancing material will be there. […]

Barcodes have been around for decades, from supermarkets to retail supply chains. We even take them for granted. The QR code is a new version of the bar code. QR stands for quick response, and it’s faster and much more reliable than barcodes.  And you only need one thing to use them: a smartphone that […]

Since December 2019, the world has been badly suffering from the lethal pandemic COVID 19. It has stopped everything from daily routines to business and legal operations all over the world. If someone is constantly doing its operations, they are medical staff (nurses, doctors, and medical scientists). They are putting their best to cure the […]

Now that hair salons and barbers have a date for reopening, the wheels are starting to turn and the preparation is well underway for their reopening date, July 6th. It is safe to say that the salon experience we once had, will no longer be the same post lockdown and like so many other businesses […]

So you have your menu ready for print – But where do you go now? At Kaizen, there are a number of different menu printing options that you can choose from. Selecting the correct finish for your menu can be a daunting task when you haven’t done it before.  Our print team is knowledgeable and […]

Bad times are like occasions that teach you lessons. If you are a good learner, you would learn so many things that could definitely lead to good times. Today, everyone is fighting with bad times due to COVID and looking for new opportunities to lead a safe and healthy life. Businesses have been badly affected […]

It’s safe to say that we are all eagerly awaiting the reopening of our beloved coffee shops and cafes post lockdown. Although nobody quite knows how the reopening will look, or how cafes and coffee shops will definitely not be the same as they were before. At Kaizen Print, we have worked with cafes all […]

Whether you have been thinking about getting magnetic signage for your business, or you  have no idea what it is and the benefits it could have for your business – Then look no further.  We have written this blog post to help you understand exactly what magnetic signage is and why you should consider it […]

Responsible Sourcing in the New Era of Hospitality Over the past 10 years, there has been quite rightly a downward trend in the print of disposable menus for restaurants. Many of our customers favoured our extra heavy laminate menus, as these provide better value for money over the cycle of the menus life. However, in […]

With schools across England poised to reopen on 1st June and elsewhere across the UK & Ireland following after that, we have already had a number of enquiries about creating a range of floor vinyls suitable for primary schools. Social distancing in schools of course creates its own challenges and may not fully be possible […]

With COVID-19 hopefully on a downward trajectory across the UK & Ireland, many businesses we are working with across the country are beginning to consider what the new normal might look like when their business or organisation reopen the doors to their staff and customers. From an early stage in the pandemic we put our […]

For the uninitiated, designing for print can feel like a daunting task. While designing for online is perhaps a little simpler for the amateur designer or marketer, print can feel like a different kettle of fish altogether. Here’s our guide to ensuring that your design is good to go. Save as a high quality PDF  […]

It can often be difficult to design your own business cards. You have an idea in your head about the kind of business card that you would like, but putting this into practice is easier said than done. Not everyone is a master designer and splashing out on the Adobe suite may not be a […]

These are unprecedented times and every business, every family and every person is impacted by the current lockdown right across Belfast, Northern Ireland and the rest of the UK. Business and life have both changed dramatically and how we conduct ourselves in all aspects of our work will change forever. At Kaizen Print we remain […]

When it comes to your reception area, first impressions are everything. Excluding the exterior of your building, your reception area is the first point of contact for visitors to your premises. And for the majority of businesses, reception areas are there to host visitors that are deemed valuable to the business. It is vital therefore […]

Working from home has become the new normal in this unique situation we as businesses find ourselves in. With teams used to being in an office environment, surrounded by their team, switching to a home office can be a huge change and adjustment. At Kaizen, we are all now working remotely also, and like every […]

Presentation cheques are a fantastic way to spread the word about a positive news story you have been involved in. They are also a great way to reward others. If you are unsure of what a presentation cheque is, they are usually seen during charity events, such as at marathons or on comic relief. The […]

Window vinyl is a fantastic way to make use of what might otherwise be wasted space for marketing purposes. Window vinyl enables you to advertise your brand across the windows of your premises for the outside world to see. It also provides privacy for those working within while the outside world will simply see your […]

Whether you have a sale on or you want to shout about your brand, drawing attention from passers by your premises can be a key opportunity. But how do you achieve this? It may not always be possible to display your brand or sales message on the walls – so why not try your windows?  […]

If you are looking to make an impact on your next corporate day then feather flags are a great option. Also known as feather banners, teardrop flags or flying banners – feather flags are a means of catching the eye of your target audience.  First off, what’s so special about feather flags? They’re effective Feather […]

Feather flags are a great addition to any business event as they are a cost-effective but powerful means of grabbing attention. Also known as feather banners, teardrop flags or flying banners, feather flags tick a number of boxes. Feather flags are the ideal addition to your business event because they are; Feather Flags are Cost-effective […]

Presentation Cheques are a great way to tell the world about a positive project or fundraiser that you have been working on. But how do you make the most of a presentation cheque?  Consider your target audience Before investing in a novelty presentation cheque you’ll want to think about how you are going to use […]

With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalise on some festive holiday marketing. Whether it’s promoting St. Paddies Day events at your bar, or advertising a St Patricks Day promotion at your cafe – there are plenty of different ways you can market your business on or around St. Patrick’s […]

25% off Waterproof Posters until the end of March Waterproof posters are a great way to spread the word about an event or a sale you have on. While generally small in stature they certainly are not small in impact. They are great for a number of reasons; Cost-effective Easy to read in detail (if […]

The Benefits of Waterproof Posters We’ve all come into contact with posters that have seen better days. The colour has faded and the sides are beginning to peel and split either due to the length of time that it has occupied that particular space or due to the conditions in which it has been kept. […]

In a world where there is no shortage of means to connect with one another, a cheap and flimsy business card is not going to cut the mustard when it comes to making the right impression with your clientele or business associates. If you are looking for a quick, cheap and easy way to connect with relevant […]

Business cards remain a fantastic way to reach out to your customers and leave a fantastic first impression. It is an absolute necessity however that your business card is of a high standard of design, and that the quality of print doesn’t let you down. When it comes to your business card it is best to […]

For businesses working the trade rather than directly to the consumer, there are a few differences in approach. Businesses advertising their services to other businesses tend to assume a certain level of understanding in regards to the area in which they are working.  For instance, a supplier of chefs equipment might go into more detail […]

Print will always be relevant to sales and marketing Sales and marketing has evolved so quickly and radically over the last 20 years that businesses are barely recognisable in the way that they operate in comparison to before this period. And this trend shows no sign of letting up. As technology advances on a daily […]

Print marketing is a fantastic way to raise awareness of your products or services. Whatever your business, whether you work in financial services, in the media or you are an FMCG company, print marketing can play a pivotal role in your marketing efforts. If you sell to the trade then print marketing such as booklets […]

Using Vinyl Wrap in your office space is a great and cost-effective way to improve the interior design of your office. It is also a great way to get the word out about a particular product or service. Here are just some of the reasons that vinyl wraps are an ideal choice. Vinyl wraps offer… […]