Are brochures still relevant? Short Answer: Yes. Brochures are absolutely still relevant. While online advertising and marketing has become the number one means of communicating and connecting with audiences, businesses should be careful not to underestimate the advantages of printed brochures. Smart marketers and businesses know that brochures remain a key method of connecting with…
17
Oct
Oct
Designing perfect printed brochure is an artform, but that doesn’t mean that it is an impossible task. Here’s a few of our top tips when considering the best design options for your printed brochures; Plan ahead Have clear objectives Know your audience Keep it nice and simple Be focused, clear & consistent Allow yourself time…
Who uses wall planners? With the year’s end comes the ritual of many households and offices: getting new appointment books, wall planners or calendars to hang on walls or put on desks. In an age of smartphones and the internet, you might think the days of paper calendars are numbered. However, data would suggest otherwise….
11
Oct
Oct
What you should and shouldn’t include on your business cards Business cards are still a vital means of sharing your business credentials with customers, clients and people within your industry or network. While it is now possible to connect with virtually anyone around the world in an instant and at the tap of a button,…
Using booklet printing for your marketing strategy If you’re not using booklets for your marketing then you’re missing out. Booklets are an often underrated marketing option. Booklets have a number of great advantages for marketers that include the opportunity to; Give customers a tangible connection with your brand Present beautiful imagery and photographs Generate greater…
Giant Presentation Cheques: What are they? Giant Presentation Cheques are essentially novelty oversized cheques that are an extremely popular means of signifying that the sum of money being presented is worthy of media attention for whatever reason, whether that’s for charity, for business or as a gift to a competition winner. You may recall feeling…
03
Oct
Oct
In a world where virtually anything and everything is possible when it comes to presenting content online, why do tens of thousands of organisations still rely on booklets to get their message across to customers? What is it about booklet printing that keeps these organisations coming back for more, and why do they just not…
01
Oct
Oct
Tips to making your luxury business card design perfect Business cards remain a fantastic way to get your name out there. Even in today’s ultra-connected world there is little to compare with a tangible and permanent business card. Amidst the countless sales emails and Linkedin requests, there is little time for genuine connections with other…
20
Sep
Sep
Recently we held a Kaizen Print event for those entrepreneurs, business owners, sales people and marketers in the Belfast area. The event focused on how we at Kaizen Print create our own marketing plans and how this was shaped by our Managing Directors’ own experience as a marketer, salesperson and business owner. Downloadable Working Documents…
30
Aug
Aug
It’s our pleasure to help our customers understand our products better. There should be no mystery in print. With this in mind we have started to develop posts around our most frequently asked questions on each of our products. Our first product is one of our most popular and for very good reasons. Roller banners…
It’s a competitive world on the high street. With competition rife from online stores, high-street retailers need to work harder than ever to draw customers in. So how do you go about stopping the passing traffic in their tracks and drawing their attention away for their smartphone and on your shop window? We recommend window…
Gift vouchers are a great way to bring in new customers to your business, and although many salons don’t appreciate their potential, gift vouchers are a very effective way to increase sales as well as marketing opportunities. Who doesn’t want to enjoy a treat to a relaxing hair treatment and pampering? Unfortunately, gift cards don’t sell themselves, and if there is…
If your business is not currently offering gift vouchers then you could be missing a BIG opportunity. It goes without saying that word of mouth is critical for your business. So, what better way to offer your customers a means of sharing your brand and product, than by offering your customers a beautifully designed gift voucher? Happy customers love to…
Presentation is everything when it comes to business. Whether it’s pitching to a prospective client, presenting your products to potential customers, or providing educational or informative documents at an exhibition show, the last thing you want is to leave your audience with a bad first impression. Having a nicely designed, high quality, and on-brand presentation folder to hold your important…
So just how important is a service wallet to your customers really… after all, it’s just a folder to keep more important documents in, right? Wrong… Your service wallet is both an advertising opportunity, and a reminder of the quality that your customer has just invested in. It’s vital therefore that you don’t let standards slip when it comes to details…
Window graphics can be a valuable asset to any business. These will be the first thing many people see of your business, and so you will want to leave them with a good impression. When it comes to designing the official artwork to be used in your window graphics, you will want to take your…
We’ve all been there. We’re walking down the main street passed all the bars and we’re confronted with a ream of enthusiastic nightclub promoters looking to entice us into their new exciting club or bar. They’ll pass us the leaflet with that toxic free shot, and we’ll nod politely and say “we’ll be in later”,…
29
Jun
Jun
We all know to get better at something we need to practice. Its general knowledge that if you want to become a better runner, you will need to step up your training regime. Similarly, if you want to become stronger you lift heavier weights. So how can creatives be more, well, creative? Practice. Adding small…
26
Jun
Jun
There’s no denying that the rise in the use of digital marketing has made printed marketing materials feel a little less necessary. However, here at Kaizen Print we know that the perfect marriage of print and design equals sales. We’ve helped many businesses to grow through creating printed materials designed with their customers in mind….
23
Jun
Jun
The rise in the number of people taking the plunge into self-employment, along with the rapid growth of freelance workers has recently made a prominent mark on the UK labour market. And, whilst motivation is an important aspect of the success of any job, it is crucial for freelancers. Without rigid routine and a boss…
People love a good bargain. They also love free stuff. Selling gift vouchers and gift cards is a great way to boost business and market, all at the same time. Whether you offer a two-for-one incentive, a percentage off a purchase or a free item with purchase, they remain a viable investment. Not only do…
Since 2009, kaizen print have been a leading digital printer in Belfast, providing all manner of large format, litho and digital printing for businesses and individuals across Northern Ireland, ROI and the rest of the UK. Our core product range focuses on small format printing, large format printing, display products and a wide range of…
Posters are a great option for inspiring and capturing your customers’ attention. Therefore, they must be created in such a way that will help pull in your customer and leave them wanting more. To design the perfect poster, there are a few things you will need to do in order to make it a success. Of…
If you are looking for another effective way to market to your customers directly from your business, then window graphics can be a great solution for you. Contravision vinyl printing is an ideal method that transforms your window into a billboard, and still lets you see outside! Having this secret extra marketing tool right on…
When it comes to the advertising of your business, PVC banners might not appear to seem the most efficient method nowadays, with so many companies advertising online. However, don’t be fooled! PVC Banners or Vinyl banners are a fantastic way to get your brand out there and are actually more effective than you think. PVC banners offer your business daily exposure, and if placed in the right…
07
Jun
Jun
If your business is suffering from blank walls then there’s something you can do about them. Why leave all that blank space which could be filled with potential advertising? A good way to do this is through the simple addition of wall graphics. Wall graphics will make your walls lovely again, and the best thing…
The best part about desk pads is everything. They are so convenient and practical. They are just sitting there, begging to be used. Write phone numbers or jot down all those brilliant ideas you have. No scrambling around looking for a notepad, it’s all there, all the time. If you are going to have it…
Paper weights matter. We aren’t talking about that green monstrosity you have to keep on your desk that your kid made. The one that you still don’t know what it is because he cried for 20 minutes when you called it a frog. No, the other kind. We mean the weight of the paper itself….
15
May
May
Are you thinking of using brochures to meet your business’s needs? If so, brochures are a great option to meet a wide range of goals and ideas you might have in mind. That being said, have you taken time to think about the size of your brochures? Have you considered what sizes would be most…
09
May
May
Planning a wedding is a wonderful time in your life. It’s also very stressful. You want everything to be perfect. Often, people think about the invitations but forget about the other stationery items that are also needed. From Save The Date to Thank You cards, why not have them all personalised? It makes it so…
Menus can be great in so many different ways, from ensuring customers get the entire scope of what your business has to offer to make your business look clean, professional and appealing. That being said, menus can only be highly beneficial when the best one is chosen for your individual and unique business and doing…
02
May
May
Owning a car dealership requires its own special brand of marketing. Getting your clients into the store is one step, but what about once they are there? We have you covered. We make custom made products to continue with your brand and your good name. Extend the professionalism right down to the keys, setting you…
If you’re a business who attends trade shows in order to generate a large number of sales, how are you going to stand out against the other businesses in the room? The best space at an exhibition can cost a large amount of money, money that you may not have. You could secure a standard…
Are you thinking of starting a venture and opening your own hair salon? Do you already have a hair salon and are wondering how to get more people on your seats? At Kaizen Print, we regularly work with clients in the Hair and Beauty industry on print and design. We’ve helped promote salons for many…
Here at Kaizen Print, we work with clients in various industries and businesses. We offer a wide range of services that can help business create a coherent brand, such as Logo Design and Brand Creation because we love seeing a brand come to life! In today’s digital landscape, the need for a brand to stand…
18
Apr
Apr
Using business cards can be traced back for years. It was an effective and elegant way for people to present themselves, be remembered or introduced. It’s still effective today. The best part about using business cards today is the range and freedom you have to get creative with them. They are an excellent way to…
17
Apr
Apr
Brochures can be immensely beneficial to you and your business; however, it can be tough to know precisely what information should be included and to what extent. Of course, you want to give consumers the information they need about your business and its merchandise, however, you don’t want to overwhelm them with too much. It’s…
15
Apr
Apr
Here at Kaizen Print, we understand the importance of creating a wedding that reflects both you and your partner. It is the perfect opportunity to express both yourselves and your unique style. Whether into festivals or are a lover of the ’80s, the theme of your wedding can celebrate everything you adore as a couple!…
11
Apr
Apr
So, you’re interested in design. Maybe you’re looking for some inspiration for a project and are left feeling overwhelmed with where to start, or perhaps you’re about to take the leap into design and sign up for a course. Well, you’ve come to the right place. Here at Kaizenprint, we know that great design sells….
At Kaizenprint we believe that design is just as important as print. As well as offering an outstanding high-quality in-house design service, we want to help you get the most out of your individual design work. Our talented graphic design team have created countless menus, some of which can be seen here for some inspiration:…
08
Apr
Apr
Recently, there has been uncertainty surrounding the need for Business Cards in today’s business world. Most business now takes place digitally; from signing a contract, to taking meetings on Skype. However, at Kaizenprint we believe the Business Card still has relevance! We’ve all been there. You start speaking to somebody and say you will email…
04
Apr
Apr
At Kaizenprint we love creating brands, strengthening customer relationships and helping businesses. A way of strengthening customer relationships can be through loyalty programmes. They increase retention, encourage repeat purchases and can lengthen relationships. Customer experience is created by delivering positive customer experience and by providing unquestionable value to a customer through your product or service….
Folded flyer brochures are an ideal choice for handouts and sales items. An effective method to deliver your message, promotion or use for new product information. If you are considering a folded brochure, they need to be set up properly in order to come out properly. Custom made flyers are the perfect choice, as you…
01
Apr
Apr
They are folders, with presents! It’s right there in the name! Well, it can be. Presentation folders are a great item you should never be without. They are a folder, complete with inside pockets and space for your (or someone else’s) business card. They are perfect for any type of meeting or event. They are…
29
Mar
Mar
You may know kaizenprint.co.uk for our high quality leaflet or roll up banner printing, but for many of our clients we’re primarily known for Booklet Printing Belfast. As one of Belfast’s leading digital printers we are of course specialists in all manner of print, both large and small format. Coupled with our investment in the…
29
Mar
Mar
Leaflets or flyers are an important part of any businesses marketing materials, as they are quick and cheap to print. However for them to work it is important that they are printed correctly, or else it will have been time and money wasted. Within this article, we will look at the top tips for printing…
27
Mar
Mar
Presentation Folders are one of the mainstays within businesses, whether they are being brought to meetings, conferences or internally to hold company policies. However, aside from this just how effective can Presentation folders be? Within this article we are going to look at exactly that, hoping to give you a little more insight and knowledge…
25
Mar
Mar
Presentation Folders can help you stand out from the crowd, whether it is a small meeting or a large conference with hundreds of people. However, this is only if they are done the right way. Before going ahead with Presentation Folders, it is important that you understand how they need to be set up beforehand,…
22
Mar
Mar
Booklets are great. There are many benefits to them and when designed, printed and used correctly, they can be highly beneficial. However, you might be asking yourself: “what exactly is a booklet and why do I need them?” Understanding what booklets are, exactly, and what they can be used for is important! Be sure to…
21
Mar
Mar
Flyers are a great resource for businesses they’re a cost-effective way to get across short snippets of info, keeping costs low and engagement rates high. One way of making your flyer exciting is by introducing a neat little fold into the mix, making the information more digestible and exciting to read. When it comes to…