For the uninitiated print marketing can seem like a daunting task. In contrast to digital formats, when it comes to print, there is no turning back. Once your design has been sent to print and the final proof approved, then you are pretty much stuck with whatever you have published. With the right planning, however, […]

The number one objective for anyone that regularly exhibits at trade shows or is looking to try out a trade show for the first time, is to stand out from the crowd. Trade shows are the perfect opportunity to get in front of your target audience and to let them know how you can help […]

A business card is like a compact and handy marketing asset for your business. When you are active in any industry, your business card must be good enough to attract people. But, along with the attraction, it must be good enough to highlight your core values and objectives. You can print personalised business cards online […]

Roller banners are a staple of any exhibition – and with good reason. Tall, yet compact and easy to move around, roller banners are both practical and durable whilst also being highly effective. So how do you make sure that your roller banners are exhibition ready?  Use attention-grabbing imagery Roller banners are a highly visual […]

Print marketing is a fantastic way to raise awareness of your products or services. Whatever your business, whether you work in financial services, in the media or you are an FMCG company, print marketing can play a pivotal role in your marketing efforts. If you sell to the trade then print marketing such as booklets […]

When it comes to the advertising of your business, PVC banners might not appear to seem the most efficient method nowadays, with so many companies advertising online.  However, don’t be fooled! PVC Banners or Vinyl banners are a fantastic way to get your brand out there and are actually more effective than you think.  PVC banners offer your business daily exposure, and if placed in the right […]

No matter, what kind of business you are running either big or small, you must have a good and attractive letterhead. The letterheads often look really simple but designing one is actually a very tricky and difficult task.  Through this article, we will help you out by explaining to you the exact process under which […]

50% Reduction on Premium Banners Roller Banners are a great product to bring to trade shows, exhibitions or even popping up outside venues or shops. However due to their size and the space you have to play about with, it is important that when designing them, you get everything right. In that sense, today we […]

If you’re not using booklet printing for your marketing then you’re missing out. Booklets are an often underrated marketing option. Booklet printing has a number of great advantages for marketers that include the opportunity to; Give customers a tangible connection with your brand Present beautiful imagery and photographs Generate greater brand recall  Build a more […]

Brochures are a fantastic way to make an impact with your target audience. Providing an exceptional opportunity to give a clear and focused message, and lots of scope to go into more detail about your product and/ or service, brochures are a highly engaging, tangible and aesthetically pleasing form of advertising that can do wonders […]

Today, businesses have started to rely on the digital world for everything, starting from managing employees to conducting meetings. While the digital world has completely taken over the operational process of businesses, business cards are something that is yet to be replaced. The truth is business cards haven’t lost their charm at all, even in […]

High-quality flyers remain a fantastic way to get the word out about a product or service you have to offer. Many businesses and marketers alike, wrongly believe flyers to be a costly form of advertising. The truth of the matter is, flyers can bring fantastic returns on investment and can really help to drive your […]

Even though online branding has taken over the entire world, it is safe to say that traditional printing methods, such as roll-up banners, business cards, flyers, banners, etc., still haven’t lost their charm. Whether you are organizing an event, throwing a party, or just want to tell the locals about your newly opened coffee shop, […]

Placed on shelf edges in retail environments, shelf strips are thin strips of banner material used to present sales information, to increase brand presence, or to guide customers visually with their messaging. Shelf strips have many advantages. As all retailers will know, space is at a premium when it comes to in-store advertising and the […]

It’s true that our first foray into poster printing was the purchase of a large format printer to print posters for nightclubs, hotels, venues and pretty much business connected with the hospitality industry. Since that time we’ve become experts in all manner of large format digital printing. From indoor posters, to roller banners, canvas prints, […]

Today, it has become essential for every business to use the best marketing techniques to advertise its brand and grab customer’s attention. While online marketing is a great way to captivate the majority of customers, we must not forget traditional marketing ways such as using roll-up banners or roller banners. Believe it or not, but […]

As all retailers know, getting a sales message across that catches the eye without being a hindrance can be a challenge. Space is at a premium when it comes to your in-store advertising, so it is vital that you make the most of it. Shelf strips are one fantastic solution to this problem. Placed on […]

Available in A2 or A3 deskpads are great for writing notes, drawing sketches, coming up with creative ideas, or brainstorming. They are also a perfect tool for branding. By gifting branded deskpads you can take advantage of prime advertising space within your recipients business, as well as in their day to day working lives. Here […]

High-quality flyers remain a fantastic way to get the word out about a product or service you have to offer. Many businesses and marketers alike, wrongly believe flyer printing to be a costly form of advertising. The truth of the matter is, flyer printing can bring fantastic returns on investment and can really help to […]

If you are planning to design the wedding invitation cards, you must know that designing such cards is not an easy process. There will be chances when you will get into the maze of multiple designs that might just make a difficult task for you to arrive at a particular decision. However, you can simplify […]

Forecourt overbags are a fantastic means of drawing in trade off the street. Forecourt overbags are large advertising boards that sit outside of storefronts to tell passers-by about what a store has to offer – whether this be their products or services, or a particular sale they may have on. To weigh up whether or […]

What are letterheads? A letterhead is a piece of business stationery printed on a sheet of paper. Most commonly printed at A4 size, the design of letterheaded paper includes company name, address, telephone number, website and the corporate logo mark. It is often accompanied by a Compliment Slip in creating a suite of business stationery […]

When it comes to weddings, the devil is in the detail. It is the finer details in a wedding that make all the difference and your wedding stationery is a prime example of this. With this in mind, we’ve put together some do’s and don’ts to guide you when it comes to your wedding stationery. […]

Foil Printing Sometimes referred to as foil stamping or foil blocking, foil printing is the process of applying (stamping) a thin coat of metallic foil to paper or card using a combination of a great deal of heat and pressure. An aluminium die is created to the desired shape and the foiling is then heated […]

When it comes to planning a wedding, there are a lot of things you need to take care of. Designing a wedding invitation is one of the most crucial parts of planning a wedding. The earlier you tick-off this task on your list, the more relaxing it would be to enjoy the rest of the […]

What Questions to Ask from a Booklet Design Professional before Hiring Them Booklet design is really important for your business first impression as it provides a lot of information about your business. The booklet designs are more informative than business cards.  If you are planning to have a booklet to be designed in a professional […]

The Benefits of Waterproof Posters We’ve all come into contact with posters that have seen better days. The colour has faded and the sides are beginning to peel and split either due to the length of time that it has occupied that particular space or due to the conditions in which it has been kept. […]

Roll up banner design guide Whether you are planning your next exhibition or event stand, or you are looking to increase advertising and branding within your store or office, roll up banners are a fantastic way to get your message across. Large, attention-grabbing, and cost-effective, as well as practical and portable, roll-up banners offer a […]

Tracking your return on investment on Print marketing Many marketers can be put off print marketing. This tends to be for one, or a combination, of the following reasons; Mistakes are not so easily rectified It’s not considered to be as cool as digital alternatives Print cannot offer the same level of analytics  If done […]

A business card works as a first impression for your business. You may have a perfect business website, great logo and other visual assets, but having a poorly designed business card can ruin all the reputation of your business. It should look professional. To make it look professional, you must focus on its designing works. […]

Foil Printing – Bespoke Wedding Stationery  Whether you are a wedding planner or you are planning your own wedding and you are looking to add a special finish to your printed wedding materials, then foil printing is a fantastic option. Available in gold, silver, rose gold or copper, foil print finishes offer a distinctive and […]

Although kaizenprint.co.uk ships online print right across the country, we’re proud to be a printer in Belfast supporting all of Northern Ireland with high quality, great value printing. For over 10 years we’ve helped thousands of businesses, charities and other organisations with all their litho, large format and digital printing requirements. Starting out from very […]

Introducing our Wedding Packages… The Kaizen Wedding specialist team have been busy working behind the scenes to bring you our incredible ‘Wedding Packages’. Our Wedding Packages are a set of 10 design templates, varying in styles and designs that couples can choose from. Our designers have carefully designed these templates with every type of couple […]

Shelf Wobblers: The Champion of Retail Point of Sale The point of sale is a critical point at which to attract customers to more of your retail products. Before your customers leave your store you have one last opportunity to tempt them with some of your very best deals. By taking advantage of shelf wobblers […]

Design tips for creating the perfect 2020 calendar With Christmas fast approaching it’s the perfect time to start thinking about what presents to buy for your family and friends. Best to avoid the rush this year, eh? And the same goes for your business colleagues, associates and clients. By ensuring you’ve got your business gifts […]

CHRISTMAS CARD OFFER – 25% Online orders with code ‘hohoho2019’ Why Send Christmas Cards? Christmas cards are an essential part of the Christmas tradition and have been for over 150 years. For many though not a lot of consideration goes into buying a Christmas card just the standard card does, but when thought and consideration […]

Yesterday marked the inaugural NI Ecommerce Awards Event being held at The Titanic Hotel, Belfast. Northern Ireland has some outstanding businesses delivering eCommerce right across the world. With this in mind, we’re delighted to be able to sponsor such an exciting and innovative award, celebrating the best of Northern Ireland’s Business to Business eCommerce websites. […]

Are brochures still relevant? Short Answer: Yes.  Brochures are absolutely still relevant. While online advertising and marketing has become the number one means of communicating and connecting with audiences, businesses should be careful not to underestimate the advantages of printed brochures.  Smart marketers and businesses know that brochures remain a key method of connecting with […]

Designing perfect printed brochure is an artform, but that doesn’t mean that it is an impossible task. Here’s a few of our top tips when considering the best design options for your printed brochures; Plan ahead Have clear objectives Know your audience Keep it nice and simple Be focused, clear & consistent Allow yourself time […]

Who uses wall planners?  With the year’s end comes the ritual of many households and offices: getting new appointment books, wall planners or calendars to hang on walls or put on desks. In an age of smartphones and the internet, you might think the days of paper calendars are numbered. However, data would suggest otherwise. […]

What you should and shouldn’t include on your business cards Business cards are still a vital means of sharing your business credentials with customers, clients and people within your industry or network. While it is now possible to connect with virtually anyone around the world in an instant and at the tap of a button, […]

In a world where virtually anything and everything is possible when it comes to presenting content online, why do tens of thousands of organisations still rely on booklets to get their message across to customers? What is it about booklet printing that keeps these organisations coming back for more, and why do they just not […]