The presentation folder has been keeping brands and businesses in a good line since their inception. Utilising the presentation folder at its full potential is not only good for your business; it’s good for you and your employees. These folders can be worthy brand ambassadors. In addition, they can keep your documents organised and ready […]
25
Jan
Jan
You see them while walking about the city. You know there’s a bus shelter from a distance. Their illuminated marketing attracts the eye. They usually have a striking display of colour. They are the backlit poster. These posters are also commonly referred to as a lightbox poster. They can be found in more places than […]
20
Jan
Jan
It’s a new year with new beginnings. While things may seem uncertain, one thing is certain. You will need to continue to get your brand noticed and raise awareness of your business, product or service. One sure way to get noticed this year is an effective roller banner. Roller banners are a staple of trade […]
18
Jan
Jan
What exactly is Large Format printing? Is it exactly what it sounds like? You might be asking yourself if large format printing is right for your business. The truth is large format printing is one of the most effective ways to promote an upcoming event, product or service. In addition, it is capable of standing […]
13
Jan
Jan
You may not realise it, but sticker and label printing is everywhere. Every day, no matter where or even if, you go out, you will come across some form of sticker and label printing. Almost everything not natural comes with a sticker or label. In a digital era, why has sticker and label printing persevered? […]
11
Jan
Jan
The verb display means to put something in a prominent place in order that it may readily be seen. For businesses, displaying their product, service or brand is a matter of survival. Businesses don’t thrive by being obscure and ignored by the public. Sure there are some companies who exist on a word of mouth […]
06
Jan
Jan
The wedding is the ultimate celebration of a couple. There isn’t a more momentous occasion than the coming together of two people to share their lives and love with their nearest and dearest. For this reason, couples will agonise over every minute detail to ensure the perfect occasion. There isn’t an element of the big […]
Compliment slips are used by businesses as a means of improving relationships with customers and clients. They provide a means for more personal, informal communication. Simply put, they are a printed document, similar to a letterhead, only smaller in most cases. The compliment slip is an essential component of any business stationery portfolio. Let’s look […]
If you have been wondering what Foamex is all about, you are not alone. The name has been cropping up when mention of advertising alternatives come up. The short of it is that Foamex is a foam board that features a high quality smooth finish. Let’s dig further into this printing phenomenon and see why […]
28
Dec
Dec
Businesses want results. It is the reason that companies are initially founded. The first step in realising results is the presentation your business offers to customers, actual and potential. While your product or service may be central to the business story and success, business stationery is often the first impression you give to potential clients. […]
22
Dec
Dec
As we enter the final weeks of 2021 it’s not too early to start planning for the next big occasion. Valentine’s Day will be here before any of us know it. Many businesses have started the planning for their Valentine’s Day marketing. And why not? According to Internet Retailing, consumers in the UK will open […]
20
Dec
Dec
The retail experience can be an overwhelming experience for many shoppers. Busy aisles are crowded with eager shoppers. Vying for the attention of these customers is an endless stream of packed shelves filled with products. However, most of these products are just a collection of anonymous shapes and sizes. How do you get your product […]
16
Dec
Dec
The most eye-catching and effective marketing tool for a business is the booklet or brochure. They tell the story of your business and the products or services you provide. In addition, they are simple to produce, easy to distribute and are cost-effective in the long haul. You have worked hard to build your business. Ensure […]
14
Dec
Dec
The menu and menu printing has transformed because of the pandemic. Takeaways and restaurants have had to adapt to a new normal and ensure minimal viral transmission. In addition, some restaurants have done away with their menus altogether. Scanning a QR code at your table is a recent development, bringing you to a list of […]
Have you ever not clutched a raffle ticket for dear life in the hopes of winning some prize? The raffle brings joy to so few and for many, sheer intense anticipation. However, the raffle is an ideal way to bring together community and to raise the profile of your charity, event, or organisation. In addition, […]
08
Dec
Dec
Looking to stand out at an exhibition or trade show? Trying to entice potential customers from the street to your business? A roller banner is the perfect, cost-effective marketing vehicle to get your brand noticed. In a crowded room, a well-designed roller banner will make all the difference in a successful show. However, what is […]
02
Dec
Dec
We are almost two years into a global pandemic that has upended everyone’s lives. We are living with things now we never noticed before 2020. Did you notice a floor sticker before the pandemic took hold? The floor sticker has been a symbol of this change. Virtually every public place you go you will notice […]
30
Nov
Nov
Business cards are taken for granted in society. They are more prevalent than what you may think. However, the power they actually wield can’t be underestimated. People do not throw out business cards. Therefore, they are the initial introduction to your brand or business in many instances. The right business card will create the perfect […]
The New Year is fast approaching. A new year can only mean a new batch of fresh office and personal stationery. However, is there a more essential component of this stationery update than the notepad or desk pad? Every office has them as does every home office. They are ubiquitous and that does not seem […]
It’s getting towards the end of the year again. We’ve all made our gift lists with our own wishes and what to be getting for others. A calendar of planner may be the one gift we all take for granted, but honestly, does anyone not like these time management miracles? They are a valuable resource […]
At the centre of a press conference celebrating a donation is the presentation cheque. The presentation cheque is largely taken for granted. However, it is at the centre of many large marketing campaigns so its importance can’t be understated no matter how symbolic the gesture is. What Is a Presentation Cheque? A presentation cheque I […]
A Christmas Card ushers in the most wonderful time of the year. This year may be the most wonderful of all. After 20 months of lockdowns, social distancing and having to stay away from loved ones, the social connection is so necessary and craved at this time of year. Card culture remains in the zeitgeist […]
15
Nov
Nov
Posters are ubiquitous in society. Every day you see a poster. You may not even notice them but you do see a lot of them every given day. They can be found indoors and outdoors in all shapes and sizes. Posters are essential in building your brand. Therefore, utilise your signature colour and logo to […]
12
Nov
Nov
In the digital age, it is easy to wonder about the prevalence of flyers and leaflets. Checking the post each day unearths many delights and just as much unsightly clutter. Menus, introductions to new businesses and sales events are among the flyers that make it to our homes each day. Why has the flyer been […]
04
Nov
Nov
It’s an ever growing fast-paced marketplace where business is competing for the attention of potential customers. An effective letterhead is vital to the success of your business. Introduce your organisation or stand out as an established business. A well-designed letterhead allows your organisation to stand above the competition and above all, sends a clear message […]
Only 8 weeks ’til Christmas! Let’s check out some top affordable ways to personalise your corporate gifts this festive season. Personalised Gifts Your Clients Will Love Receiving a gift from a client or colleague is always a nice touch after a year of working together, but receiving a personalised gift is just that bit more […]
In an era of digital signage, integrated screens, apps and video content, are the days of traditional roller banners for over? We don’t think so. What are the advantages of Roller Banners over digital signage? Roller Banners are designed for maximum impact at a minimal cost making them accessible to all businesses. Plus their height […]
A well designed marketing brochure is one of the most versatile and effective marketing options used by businesses to inform clients of their products or services. Produced with the help of a designer a brochure can be impressive and the fact alone that you took the time and effort to produce it displays an image […]
21
Oct
Oct
Let’s talk letterhead design! If your business involves invoicing or formal letters then a well designed letterhead is essential. This can make the design process seem a little scary. But don’t worry, we’ve gathered all our top letterhead tips to show you the best practice for your design! Design your Letterhead layout Start with a plan, […]
Shelf Wobblers are an incredibly effective retail marketing tool for attracting customers and motivating their shopping decisions. Often called shelf talkers, they are hangable printed display fixtures, often made out of card or plastic and displayed on product shelving. Shelf wobblers are a top way to grab customer attention toward a specific product and communicate […]
According to recent studies, retail expenditure on Halloween related products in the UK more than doubled between 2013 and 2019. Impressive right? All that growing interest means Halloween is brilliant time engage with your customers and use this time to drive sales and brand awareness. Not sure where to start? Check out our top tips for clever […]
People do almost everything on their phones these days, from catching up with friends to shopping and ordering food. By making your contest accessible using mobile phones you create a great new way to engage with your customers. The solution to achieve this is the QR code. QR stands for quick response and essentially is […]
Business cards are possibly the most under rated marketing tools at a business’ disposal. The ultimate combination of old school professionalism and credibility meets modern design and branding. Business cards are a modest yet a powerful way to introduce yourself and your business. Let’s take a look at how small business cards make big impact! […]
Print flyers are a great way to promote your small business at Christmas and put your brand front of mind for customers as the shopping season kicks off. Let’s take a look at the how’s and whys… Why use flyers to promote your small business this Christmas Firstly lets talk benefits, why flyers? Budget Friendly […]
Branded Business Stationery tells your clients you are professional, detail focused and here to stay. I can’t think of a better way to start a business relationship, can you? In today’s article we are looking at how branded stationery can boost your business image in 2022! Let’s jump in. What are the benefits of Branded […]
Ready to share you brand story with Stickers and Labels this Christmas? Stickers and Labels are a simple yet highly effective way to share your brand personality. In fact as such a small piece of your marketing toolkit stickers and labels are barely considered advertising at all. This means that you gain all the advertising […]
23
Sep
Sep
Grab a cuppa and enjoy our 5 stunning Autumn Invitation Trends to inspire your 2022 Wedding! Planning an Autumn Wedding in 2022? You are not alone, in fact more Northern Irish couple’s are opting for an Autumn wedding and with good reason! Autumn here in Northern Ireland is wonderful time to get wed with the […]
21
Sep
Sep
Does your business spend a lot of the time on the road? Then it’s time to talk Magnetic Signage Printing. Customisable, durable and cost-effective, Magnetic Signage tops the ROI charts by delivering series marketing punch without ever threatening to break the bank. Lets take a look at the top ways your business can benefit from […]
16
Sep
Sep
The humble Business Christmas Card is often considered and afterthought or an empty gesture. However if you fall into this mindset then chances are you are missing out on significant way to promote customer loyalty and strengthen your business relationships. In fact sending a Holiday card is one to the top ways to boost sales […]
Ready to start printing your 2022 Calendar? Whether you considering brand boosting gifts for your customers or a thoughtful present for friends and family, we’ve got the guide you need to get it right every time. Why create a 2022 Calendar? Calendars are one top gift everyone can use. There’ no question smart technology has moved […]
Congratulations on your upcoming fabulous wedding day! If you are here, then you are just starting to work through your list of Big Day To Do’s and if you are feeling a little over whelmed you are not alone. Planning a wedding is a whole lot of work, we get it. So let’s take away […]
Gift Vouchers are big business and as Christmas approaches now is a great time to get yours ready for the holiday rush and enjoy seeing your sales sky rocket! So lets get straight to it, with a look a look at how’s and why’s of selling more Gift Vouchers this Christmas- Our 5 top tips […]
Want to drive more sales in your bar or restaurant. Meet the humble Table Tent Although the name Table Tent may not be instantly familiar, I have no doubt you will recognise the popular shape. These little table top billboards are known as Table Tents and today we’re going to look at why these little […]
Letterhead Printing As expert digital and litho printers, letterhead printing is one of the most ordered items on kaizenprint.co.uk. While just a little piece of paper, the use of letterheads is commonplace right across business. Today we’re going to deep dive into letterheads and the process around letterhead printing. What are letterheads? Letterheads are a […]
A great menu design is an essential piece of your restaurant marketing toolkit. Not only capable of enticing your customers in with your curated list of delicious dishes, it is central to communicating your brand, guiding dining decisions and driving profit. So, let’s take a look at 13 restaurant menu design hacks that get your […]
Need some tips on which restaurant menu size and layout is best for you? We have the perfect article for you! At first glance, creating a menu is simple but reality hides much more. Your menu has the power to be a highly strategic and persuasive marketing tool. Designed right it is capable of enticing […]
Wondering how to combine Print and Digital Advertising? It may sound complicated but let’s take a look at some easy ways to combine print and digital advertising and find out why this combo has the marketing experts talking. What is Print Advertising? Print advertising is physically printed promotional material including posters, billboards, brochures, direct mail […]
As our modern audience has shifted online so too has advertising focus, but does this mean the end, or is print advertising worthwhile in 2021? We’ve taken a look at the recent stats and figures and the results may surprise you… Print advertising is memorable Did you know that latest studies estimate that the average […]
Fresh out of lockdown and ready to GROW? Here at Kaizen Print Enniskillen, we’ve gathered our top tips to help you engage with customers and get your business back on track sooner! Offer a warm Enniskillen welcome Post Covid This may seem obvious especially here in Fermanagh, but it’s important that you take steps to […]
Roller banners are one of the most effective print marketing tools. They have the potential to serve your purposes and help you achieve your goals within the targeted time. They are typically rollable advertising displays containing a wide strip of fabric or other material. They also include a self-supporting system for installation. Roller banners are […]