While you may have considered your social distancing material for inside your business, it can sometimes be easy to bypass the outdoor social distancing material. With more restrictions coming into place, businesses are becoming more and more restricted with how many, if any people can visit their premises. However, sometimes, in the case of essential […]

Despite the dominance of digital media in the global market, the printing industry has its own importance and values that cannot be devalued and eliminated by the effect of digital media. Undoubtedly, digital media has grabbed the attention of individuals, businesses, and firms and dominated the market over the last few years, but it could […]

Successful businesses are those that make an active effort to stand out. Presence is everything and they know exactly how to expose their brand convincingly, as well as effectively. Over the years, many businesses have made use of roller banners as one of their key marketing/promotional tools. What are roller banners? Roller banners provide a portable display […]

A roller banner is one of the most in your face ways to present your brand, product or service. But the key to a good roller banner, is the design. A poorly designed roller banner can fall flat and not yield the results you had hoped for. Whereas if you think about the design, what […]

When we first started designing and printing social distancing materials in May 2020, we never imagined that we would be continuing to use those in January 2021.  But here we are, social distancing materials are more popular than they ever have been before and will be here for the long run. If you are new […]

Roller banners have been around for years, and they remain one of our top selling products hers at Kaizen Print. But while they are a popular and well known product that doesn’t mean each customer we have knows everything about them So we have decided to put together our most frequents roller banner questions in […]

With our HQ on John Street, we are delighted to support businesses all across Omagh and the surrounding areas with high quality, great value printing. To discuss a quotation or to discuss a project specification you can contact us directly on 028 8224 3444. Alternatively you can message us via our contact form. Kaizen Print, […]

If you are an Enniskillen-based business looking for printing solutions then look no further. At Kaizen Print we can provide you with outstanding print solutions for all manner of occasions, wants and requirements. Headquartered in Belfast, we have offices right across the island of Ireland, including Enniskillen.  Providing a full range of  large format, litho […]

Why are Gift Vouchers important? Often overlooked by many business, gift vouchers are a great way to give your sales a short term boost. Typically, Gift Vouchers aren’t given much consideration when it comes to companies looking at their sales and marketing. But we are here to tell you why you should! When your customers […]

Its pretty safe to say about 99% of the population own a smartphone – Right? And how many of us have that smartphone jam packed full of photographs?Probably most of us. In fact, stats show that on average, a person can have more than 630 photos on their phone.  These photographs are basically the memories […]

If you would have asked anyone 8-9 months ago about the meaning of “social distancing” no would have answered it for sure. But now, even if you ask a 5-year-old kid what social distancing is and why it is important, he/she will explain to you in detail the need for social distancing and how coronavirus […]

It has become more than a necessity for every business to employ the best marketing techniques to advertise their brand and grab customer attention. While online marketing is a great way to increase your business reach and captivate the majority of your customers, you cannot simply ignore traditional marketing ways of promoting businesses as they […]

It may be one of the oldest forms of advertising still in existence but, to this day, A0 poster advertising remains one of the most popular. While the world may be gradually becoming more and more technological and internet-focused, the high visibility that posters can provide makes them one of the best methods for advertisers […]

Although packaging design is one way to get a product to stand out on the shelves, today’s retail environment is crowded. Supermarkets have hundreds of similar products and even with great design it’s sometimes much harder to stand out. This is where shelf wobblers come in. Shelf wobblers are excellent point­ of­ purchase marketing tool […]

Marketing is crucial for increasing leads, boosting sales & revenues, and expanding your market on a large scale. It is an integral aspect of your business and plays a supporting role to grow your business. Therefore, it should be at the top of your priority list.  Generally, businesses and companies use different mediums of marketing […]

Printing your restaurant menus may be the final step, but don’t let it be an afterthought. Once you’ve invested in a branded design that’s designed for success, you’ll want to see that quality carried through to the finished product. Visually appealing menus generate more sales, so make sure you carefully consider the design of your […]

No matter how popular digital marketing channels are becoming but still booklets and brochures are an integral part of the current marketing plans of several businesses. There are so many valid reasons behind opting for booklet printing as these can help customers gain lots of useful information about any company or brand. It can serve […]

A booklet is a small and thin book with fewer pages and a paper cover, specially designed for giving information on a particular subject. It could be a report, a product marketing tool, an event guide, a school project, and instruction, and so on. It is a saddle-stitched booklet, generally smaller than books in dimensions, […]

Print marketing is often thought of as being old hat when it comes to marketing. Many marketers at all levels still often misguidedly dismiss or forget about print believing it to be redundant in today’s digital age.  When putting together campaigns many marketers will think, how can we make this as innovative and forward-thinking as […]

Those who are planning to start a new business or looking to grow the old business in new ways, they should try out printed marketing materials. Though print marketing is considered as an old channel to market your business goods and services especially in the digital era, but still it is serving as one of […]

What makes for a great brochure and what are the key elements to getting it right? These are the two questions any marketer will ask before starting a campaign or project that involves the printing of brochures. At Kaizen Print we have worked with numerous brands helping them produce quality brochures that stand out from […]

Bespoke print marketing has a number of advantages that every marketer should be aware of. Depending on the objectives of your upcoming marketing campaigns, print marketing should always be a consideration.  Print marketing is a fantastic and flexible marketing option and offers distinct advantages that online marketing cannot. In extension to this, bespoke print marketing also […]

We are living in a digital technology era where all individuals, businesses, organisations, and industries are extremely influenced by digital technology. Today, for executing any type of activity, we need either a smartphone, tablet, or personal computer. Without these gadgets, we cannot imagine ourselves in this modern world. In real sense, digital technology is the […]

You’ve spent weeks, if not months planning your fundraising efforts. The MD has been on a 100 mile cycle wearing a Mr Blobby costume and you’ve raised a handsome sum for your chosen charitable organisation. Your noble quest is now complete. Good for you! Almost, except for your presentation cheque! Now there is no one on […]

Large presentation cheques are a fantastic way for both private organisations and charities to promote fundraising activities to a huge audience outside each of their respective organisations. By their nature, a large presentation cheque is oversized and is therefore suitable to create an eye-catching PR photo opportunity. One that can be used right across all […]

Disposable menus are the safest option to reduce any type of contact between the customers. Therefore these menus are the need of the restaurants these days. Many state governments issued strict guidelines for restaurants in which they mandated the uses of disposable menus and restricted the other touchable menus. Obviously, this step is taken by […]

Strut cards are a simple but highly effective means of advertising. The humble strut card may be small but what it lacks in stature it more than makes up for in impact.  Ideal for scenarios where your customers are likely to get up close and personal with your strut card messaging, such as on shop counters, […]

In the wake of the COVID-19 pandemic, it is probably reasonable to say that the world, in general, is terrified to see how the novel coronavirus has changed the way people used to live. Though the risk of spreading this virus is high in public areas like restaurants, theaters, and malls, the most effective way […]

Whether it’s digital or in print, your marketing campaign is only as successful as the metrics that generated from your strategy. One of the reasons that digital marketing has become so effective is due to the large amount of tracking points that can be collected. Unfortunately, many marketing teams believe that tracking can only be […]

The ways and means in which you can use digital marketing to promote our products and services is rapidly evolving each day. With a new platform, method or software being introduced to business owners and marketers on a frequent basis, there is always a new way to market to your customers. With the rise of […]

Why would we still use business cards in this day in age? No matter what your age, toddler, teenager, adult or elderly – everyone seems to have a digital device at hand. Isn’t it time to move past the old and more traditional business card and replace it with a more up to date method? […]

As restaurants across the country reopen, many are grappling with a tough question: how to provide a quality experience with minimum physical contact between customers and staff. There were already a number of contactless solutions out on the market before the pandemic began. For example, contactless payments and curbside pick-up have been a part of […]

If you are planning for any marketing campaign for your business or brand all your efforts are incomplete without commercial printing services. Commercial printing online is required to advertise your brand products or business services through customized prints. People consider that brochures, flyers, banners, and posters are the old ways to promote any business. They […]

As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the marketing industry, marketers are facing the challenge to adapt their tactics. With companies across the board looking at ways to reduce their spend while still remaining competitive – Marketers have to think of newer ways to reach their audience. […]

As business owners, we are all acutely aware of the need for social distancing material within our premises. Not only for the purposes of keeping your customers safe, but also your staff. No matter where we go now, be that a bar, restaurants, garden centre or food store – Social Distancing material will be there. […]

Barcodes have been around for decades, from supermarkets to retail supply chains. We even take them for granted. The QR code is a new version of the bar code. QR stands for quick response, and it’s faster and much more reliable than barcodes.  And you only need one thing to use them: a smartphone that […]

Since December 2019, the world has been badly suffering from the lethal pandemic COVID 19. It has stopped everything from daily routines to business and legal operations all over the world. If someone is constantly doing its operations, they are medical staff (nurses, doctors, and medical scientists). They are putting their best to cure the […]

Now that hair salons and barbers have a date for reopening, the wheels are starting to turn and the preparation is well underway for their reopening date, July 6th. It is safe to say that the salon experience we once had, will no longer be the same post lockdown and like so many other businesses […]

So you have your menu ready for print – But where do you go now? At Kaizen, there are a number of different menu printing options that you can choose from. Selecting the correct finish for your menu can be a daunting task when you haven’t done it before.  Our print team is knowledgeable and […]

Bad times are like occasions that teach you lessons. If you are a good learner, you would learn so many things that could definitely lead to good times. Today, everyone is fighting with bad times due to COVID and looking for new opportunities to lead a safe and healthy life. Businesses have been badly affected […]

It’s safe to say that we are all eagerly awaiting the reopening of our beloved coffee shops and cafes post lockdown. Although nobody quite knows how the reopening will look, or how cafes and coffee shops will definitely not be the same as they were before. At Kaizen Print, we have worked with cafes all […]

Responsible Sourcing in the New Era of Hospitality Over the past 10 years, there has been quite rightly a downward trend in the print of disposable menus for restaurants. Many of our customers favoured our extra heavy laminate menus, as these provide better value for money over the cycle of the menus life. However, in […]

With schools across England poised to reopen on 1st June and elsewhere across the UK & Ireland following after that, we have already had a number of enquiries about creating a range of floor vinyls suitable for primary schools. Social distancing in schools of course creates its own challenges and may not fully be possible […]

With COVID-19 hopefully on a downward trajectory across the UK & Ireland, many businesses we are working with across the country are beginning to consider what the new normal might look like when their business or organisation reopen the doors to their staff and customers. From an early stage in the pandemic we put our […]

For the uninitiated, designing for print can feel like a daunting task. While designing for online is perhaps a little simpler for the amateur designer or marketer, print can feel like a different kettle of fish altogether. Here’s our guide to ensuring that your design is good to go. Save as a high quality PDF  […]

It can often be difficult to design your own business cards. You have an idea in your head about the kind of business card that you would like, but putting this into practice is easier said than done. Not everyone is a master designer and splashing out on the Adobe suite may not be a […]

These are unprecedented times and every business, every family and every person is impacted by the current lockdown right across Belfast, Northern Ireland and the rest of the UK. Business and life have both changed dramatically and how we conduct ourselves in all aspects of our work will change forever. At Kaizen Print we remain […]