Business stationery has a subtle, yet massive impact on brand awareness.  You may not realise it, but it keeps up brand awareness.  In addition, it doesn’t have to be part of a concerted marketing campaign.  This stationery will keep working for your business every day of the year.  Therefore, treat business stationery with the utmost importance.  It is an integral part of your business’ branding.  Put in the time and effort in design.  The effort will pay off immensely.

Business Stationery Importance

Your business stationery is more than bits of paper.  In most instances, your stationery is your brand’s first impression.  Therefore, you should treat it with the same consideration you would afford a concerted marketing campaign.  Here are a few reasons business stationery is so important:

Brand Identity

Aligned business stationery establishes brand identity.  The integration of your company logo and colour scheme into your stationery design reinforces your brand identity.  Professionally designed stationery is an extremely effective means of advertising.

Business Promotion

Branded stationery is very effective in brand promotion.  Branded pens and notepads can be given out at events, trade shows or festivals.  This is an easy way to keep your brand top of mind.  In addition, it is a very cost-effective method of brand promotion.

Create a Professional Impression

Branded stationery gives a professional impression.  Customers and partners want to feel good about those they do business with.  Coordinated and cohesive business stationery reassures both.  In addition, investment in branded business stationery means you intend to stay in business long term.  However, make sure your business stationery is stylish, professional and credible.  This will impress your business partners and potential customers.

Business Stationery at Kaizen Print

Kaizen Print has been creating impactful business stationery for over ten years.  We have been providing stationery and other printing solutions for businesses and organisations of all forms in Belfast and throughout Northern Ireland.  Let’s have a look at some of our most popular stationery items:

Printed Envelopes

Email definitely rules for businesses wanting to directly communicate with their customers.  However, there is a definite advantage to using traditional printed mailers.  Print mailers are the more trusted form of communication.  Therefore, printed envelopes featuring marketing materials inside have a higher chance of being opened.  However, you should ensure your envelope is well-designed and high quality.  In other words, anything less increases the likelihood of your messaging landing in the bin.

Letterhead

Well-designed letterhead gives the impression of quality and professionalism.  Letterhead sets the tone for your business before the recipient even looks at the contents.  It goes a long way in showing your business is legitimate and indicates your intention of being in business for the long haul.

However, there are legal requirements for your letterhead.  Businesses should be aware of these.  Ensure your design is legally compliant.  In addition, don’t forget to include all your points of contact.  Also, include your digital presence.  Make it easy for customers to get a hold and do business with you.

Business Cards

The business card is your silent salesperson.  It represents you and your business.  It works when you are not in the room to represent yourself.  A business card is definitely a small piece of stationery.  However, it packs a mighty punch.  Your first impressions count.  Therefore, ensure your business card is professionally designed and printed.  Above all, a professionally printed business card will create an everlasting impact.

Compliment Slips

Compliment slips are brilliant in making recipients feel more special.  They add a personal touch to your communications with customers or clients.  Compliment slips can accompany brochures, samples, gifts or any other marketing materials. Heighten brand awareness with a compliment slip that is aligned with your business stationery.

Presentation Folders

Presentation folders are fantastic for showcasing your business documents, reports, brochures, or proposals in and organised and professional manner.  A well-designed and expertly printed folder will impress potential customers and clients.  However, you can put your presentation folder together in advance.  This will save you time and stress.  In addition, your documents will be kept clean and organised.

Notepads

Everyone uses notepads.  They are the perfect gift.  Therefore, use a branded notepad to keep your brand top of potential customers’ minds.  Branded notebooks are great to give to customers and staff.  In addition, they are prefect to give away at exhibitions, trade shows, festivals or conferences.  We all use notepads to take messages, take notes or just to keep our days organised.  They are guaranteed to keep your brand on desks for a long time!

Get in Touch for Business Stationery

Business stationery works on your branding awareness every day of the year.  It is not limited to any marketing campaign.  It truly is your subtle marketer.  While the focus and money goes into a concerted marketing campaign, the same focus should go into your business stationery.

At Kaizen Print, we have a team of expert designers and printers.  We have been helping businesses in Belfast, Omagh and throughout Northern Ireland for over ten years.  Take your business stationery to the next level and stand out from the rest.  Contact us by email via our contact form or by calling 028 9002 2474.