We’re going to need a bigger boat

In the past 2 years we’ve engaged in two extensions to our Belfast headquarters that have helped us continue to expand our printing business. This week though we hit capacity of equipment once agin with the delivery of our new production laminator, the matrix 370. Not only is this laminator faster and more efficient, but…

Kaizen Print Turns 7 Today

On September 21st 2009, Kaizen started from the back bedroom of a little house in Lisburn with the focus becoming one of the best printers in Belfast as quickly as possible. From the very conception of brand high-quality print and unrivalled customer service has become Core everything we do. Our customers come first but it…

Targeting school leavers through design & print

People Plus NI, a leading employment support and training services company across the UK & Ireland, sought graphic designers in Belfast to help launch a campaign for school leavers. We’re delighted to say, they engaged with Kaizen’s own designers to accomplish this project. Today we discuss the design of the projects deliverables including roller banners….

How great copywriting can improve your flyer conversion rate

Rob Parker, of Belfast copywriting agency Voz Media, has written this guest blog post to give you some ideas on how improving the written content of your flyers could make your next print run even more profitable. There was a time when producing flyers to promote your business or event involved some rudimentary DIY design and a…

Making your leaflets and flyers the ultimate marketing tool

Running a business is no easy task. From accounts, to sales, HR to marketing, like it or not, the decision will ultimately fall in your lap and unless you’ve a business degree, many of these decisions are new and possibly daunting. Well, forget about marketing, because that’s our department, but when you come to see…

Marketing a new business

kaizen print

We work with new businesses daily and one thing remains constant across all business sectors. You have to work hard on your marketing to succeed. One of our most recent customers, Belle Dress Hire, has become an overnight success, meeting the needs of local women who want high quality formal dresses without the need of purchasing…

Cheap marketing for start ups

kaizen print

Starting a business is a mammoth task. We know, we’ve been there ourselves and with customers at every stage of the startup process. We have worked with hairdressers, restaurants, vets and helicopter schools over the years and the skills we have acquired from all the different industries, can most definitely apply to your business. Marketing…

Starting a Business? Develop your brand

kaizen print

As graphic designers in Belfast, we have had the pleasure of helping to launch hundreds of businesses throughout our careers. From beauty salons to burlesque dancers, we’ve seen it all (obviously not in the case of the burlesque dancers) and our first chat with many of these business people is about their brand and the…