There aren’t many places more suited to waterproof posters than here. Regular posters featured outdoors will be subjected to our indecisive weather and just fall victim to the various elements in no time. However, marketing messages need to remain to be seen and intact. As a business, any marketing piece in tatters does not bode […]
Tag Archives: marketing tools
25
May
May
Businesses need to maximise every opportunity to market their brand. For many businesses, windows on their premises are under-utilised but offer great opportunities. Putting these windows to work will give your branding efforts great potential. Vinyl printing is the perfect vehicle to maximise your branding and get your premises to assist with your marketing. In […]
26
Apr
Apr
Events are back! After a couple of years with little to no events, things are scaling back to normal. People are looking to get back to mingling, dancing and just enjoying themselves. Events play an important role in this. In addition, they are great for brand building. Therefore, it is in your best interest, and […]
21
Apr
Apr
Starting a new venture in the business world can be daunting. However, it is a very exciting time as well. There are many elements to consider on the road to your grand opening. Carving your corner in the market is key to survival. One of the most effective ways to market your brand, product or […]
19
Apr
Apr
For any business, providing a service to its customers is at the core. In addition, boosting sales and revenue is crucial to the survival of a business. One of the most effective ways to achieve the goal of boosting sales is to continually expand your market. There isn’t a lot of ways to expand your […]
14
Apr
Apr
The restaurant industry is in for a boom. Pandemic restrictions have been lifted. Everyone is ready to get back out and enjoy a meal. However, many owners are looking at this opportunity as a fresh start. A refresh in your menu design and marketing materials is perfect now. Restaurant audiences respond favourably to traditional restaurant […]
12
Apr
Apr
With the warmer weather, we start to see more and more people walking the streets. They are heading out to beer gardens, festivals or a park. In addition, the proliferation of outdoor events ramps up. For community groups, charities and even businesses, now is the time to get your organisation’s name into the hands and […]
07
Apr
Apr
There are many people who wish summer could last forever. However, all good things must come to a temporary end. Hot on the heels of those warm summer campaigns is the autumn marketing campaign season. This is the season to swap out the sizzling hot colour schemes for something a bit cooler and comfortable. In […]
31
Mar
Mar
It seems early to be discussing Back to School. Kids haven’t even finished school, let alone started their summer break. However, now is the time businesses commence working on a robust marketing campaign. This year’s season will be very different from the previous two years. Now is the time to be reviewing past campaigns. Start […]
29
Mar
Mar
If this blog could be subtitled, it would be ‘Last Night a Fabric Media Wall’ saved my life. I write about a lot of products offered here at Kaizen Print. I can’t say I’ve used everything I’ve written about. However, I was inspired to write about my experience with a Fabric Media Wall. I expected […]
24
Mar
Mar
Spring has finally sprung. Our evenings will be filled with more daylight. Everyone is looking forward to the extra sun and warmer temperatures. Winters just seem so more hectic. We can’t relax when it appears to be bedtime before we finish school or work. Everybody is ready to spend some time outdoors and soak up […]
17
Mar
Mar
Business stationery has a subtle, yet massive impact on brand awareness. You may not realise it, but it keeps up brand awareness. In addition, it doesn’t have to be part of a concerted marketing campaign. This stationery will keep working for your business every day of the year. Therefore, treat business stationery with the utmost […]
15
Mar
Mar
Letterhead is a piece of business stationery. It is used for official communications from a business. However, letterhead is not merely a piece of paper used to type up letters. It is one of the more important elements of a brand. In many cases it is one of the first impressions for a brand to […]
08
Mar
Mar
Spring is just around the corner. Fresh blooms drive out the winter blues. While some businesses have prepared and already planned their marketing to turn over with the new season, it isn’t too late if you haven’t got your spring marketing materials finalised yet. The folks at Kaizen Print have you covered with a quick […]
03
Mar
Mar
We are living in an era where the phone rules our lives. As technology continually evolves, we grow increasingly reliant on our devices. In other words, we would be absolutely lost and unable to cope without our phones. We want information immediately and with little effort. In addition, businesses are looking to satisfy that need […]
01
Mar
Mar
The competition is tough and fierce these days. Rapidly changing technologies means businesses have to be constantly transforming. The focus of all the transformation lies mainly in the digital world. Businesses and organisations have been focusing on digital as the way forward and to tap into the younger market. However, while everyone tries to adapt […]
24
Feb
Feb
With lifted restrictions it won’t be long before we are mingling again at job fairs, exhibitions, trade shows and any other networking event. Therefore, now is the perfect time to talk about business cards. Instead of focussing on what is on the card, let’s talk about the card’s finish. Sure the contact information will be […]
22
Feb
Feb
While it may seem that digital marketing campaigns are the only way to market today, the reality couldn’t be further from the truth. There are advantages to digital marketing for sure. However, traditional marketing campaigns also have their own unique advantages. Central to success for any advertising today is a co-ordinated Omni-channel approach, combining both […]
17
Feb
Feb
You see them peppered through the traffic. Vehicle doors adorned with advertising for a service or even just a company logo. What is allowing for this travelling advertising? Well this little miracle worker is magnetic signage. It’s a brilliant way to get your brand, promotion, service or event advertised while on the go. These signs […]
15
Feb
Feb
It seems the days are too short to start talking about summer marketing campaigns. However, it’s not too early to get a jump on your summer plans. Having a robust campaign ready in advance affords your business the time to focus on any last minute surprises. It is advisable to have any marketing materials printed […]
08
Feb
Feb
Aside from the health sector, is there another industry that has been more impacted by the pandemic than hospitality? The sector has been on the forefront of innovation and resilience in the eye of deep societal change. In addition, the lack of global travellers has impacted all businesses. The sector has largely had to rely […]
03
Feb
Feb
It’s been two long years for everyone and especially for businesses. However, things are starting to look up. While we may be a bit off from ever being back to what we thought of as normal, some hope is on the horizon. Restrictions look to be getting relaxed. Before we know it, spring will arrive. […]
01
Feb
Feb
The coming of the digital age has witnessed a trend away from physical marketing. However, as more of us attempt to dig ourselves from under overloaded email inboxes, physical media marketing campaigns might be the only way to get through. Therefore, the printed envelope is a key component of any physical marketing play. In many […]
27
Jan
Jan
The presentation folder has been keeping brands and businesses in a good line since their inception. Utilising the presentation folder at its full potential is not only good for your business; it’s good for you and your employees. These folders can be worthy brand ambassadors. In addition, they can keep your documents organised and ready […]
25
Jan
Jan
You see them while walking about the city. You know there’s a bus shelter from a distance. Their illuminated marketing attracts the eye. They usually have a striking display of colour. They are the backlit poster. These posters are also commonly referred to as a lightbox poster. They can be found in more places than […]
20
Jan
Jan
It’s a new year with new beginnings. While things may seem uncertain, one thing is certain. You will need to continue to get your brand noticed and raise awareness of your business, product or service. One sure way to get noticed this year is an effective roller banner. Roller banners are a staple of trade […]
18
Jan
Jan
What exactly is Large Format printing? Is it exactly what it sounds like? You might be asking yourself if large format printing is right for your business. The truth is large format printing is one of the most effective ways to promote an upcoming event, product or service. In addition, it is capable of standing […]
11
Jan
Jan
The verb display means to put something in a prominent place in order that it may readily be seen. For businesses, displaying their product, service or brand is a matter of survival. Businesses don’t thrive by being obscure and ignored by the public. Sure there are some companies who exist on a word of mouth […]
If you have been wondering what Foamex is all about, you are not alone. The name has been cropping up when mention of advertising alternatives come up. The short of it is that Foamex is a foam board that features a high quality smooth finish. Let’s dig further into this printing phenomenon and see why […]
28
Dec
Dec
Businesses want results. It is the reason that companies are initially founded. The first step in realising results is the presentation your business offers to customers, actual and potential. While your product or service may be central to the business story and success, business stationery is often the first impression you give to potential clients. […]
22
Dec
Dec
As we enter the final weeks of 2021 it’s not too early to start planning for the next big occasion. Valentine’s Day will be here before any of us know it. Many businesses have started the planning for their Valentine’s Day marketing. And why not? According to Internet Retailing, consumers in the UK will open […]
20
Dec
Dec
The retail experience can be an overwhelming experience for many shoppers. Busy aisles are crowded with eager shoppers. Vying for the attention of these customers is an endless stream of packed shelves filled with products. However, most of these products are just a collection of anonymous shapes and sizes. How do you get your product […]
Have you ever not clutched a raffle ticket for dear life in the hopes of winning some prize? The raffle brings joy to so few and for many, sheer intense anticipation. However, the raffle is an ideal way to bring together community and to raise the profile of your charity, event, or organisation. In addition, […]
08
Dec
Dec
Looking to stand out at an exhibition or trade show? Trying to entice potential customers from the street to your business? A roller banner is the perfect, cost-effective marketing vehicle to get your brand noticed. In a crowded room, a well-designed roller banner will make all the difference in a successful show. However, what is […]
30
Nov
Nov
Business cards are taken for granted in society. They are more prevalent than what you may think. However, the power they actually wield can’t be underestimated. People do not throw out business cards. Therefore, they are the initial introduction to your brand or business in many instances. The right business card will create the perfect […]
The New Year is fast approaching. A new year can only mean a new batch of fresh office and personal stationery. However, is there a more essential component of this stationery update than the notepad or desk pad? Every office has them as does every home office. They are ubiquitous and that does not seem […]
It’s getting towards the end of the year again. We’ve all made our gift lists with our own wishes and what to be getting for others. A calendar of planner may be the one gift we all take for granted, but honestly, does anyone not like these time management miracles? They are a valuable resource […]
At the centre of a press conference celebrating a donation is the presentation cheque. The presentation cheque is largely taken for granted. However, it is at the centre of many large marketing campaigns so its importance can’t be understated no matter how symbolic the gesture is. What Is a Presentation Cheque? A presentation cheque I […]
15
Nov
Nov
Posters are ubiquitous in society. Every day you see a poster. You may not even notice them but you do see a lot of them every given day. They can be found indoors and outdoors in all shapes and sizes. Posters are essential in building your brand. Therefore, utilise your signature colour and logo to […]
12
Nov
Nov
In the digital age, it is easy to wonder about the prevalence of flyers and leaflets. Checking the post each day unearths many delights and just as much unsightly clutter. Menus, introductions to new businesses and sales events are among the flyers that make it to our homes each day. Why has the flyer been […]
As we enter into the beginning of the New Year, a lot of you out there will be planning the next few months for your business, such as what events you want to hold, what ones you are planning on attending or perhaps what expos and conferences you are planning on attending. With that in […]
Here at kaizenprint.co.uk we love booklets, and with printing hundreds of thousands (possibly millions) of booklets, we’d even go so far as to say we are experts. We know for many, that utilising booklets for their marketing can seem daunting due to the work involved and the investment in design and print. We use booklets […]
As a business owner it’s more than likely that you have business cards. Maybe you’re a start up and that’s your way of letting people know that you’re out there. Or perhaps you own a well established business, and the business cards you own are your old ones? Furthermore, maybe you work for a recruitment […]
Brochures, we all know what they are. Certainly where I live they are used quite a lot to inform you about upcoming events in the town. Or perhaps you have been got one when calling into travel agents? They will infor you of certain villas, hotels or resorts at the destination you are looking at. […]