Strut cards.  Most of us probably haven’t heard the term before.  However, most of us have definitely come across them at some point in your day.  Strut cards are a free-standing table top display.  A strut card is a brilliant way to display events, offices or services where space is limited and at a premium.  They can be found on countertops, desks, tables and more.  They take up very little space.  However, they make a big impact.  Let’s look at this marketing phenomenon and why it is so beneficial for your business.

What is a Strut Card?

Strut cards are a simple but highly effective means of advertising.  The strut card may be small in size.  However, what it lacks in stature, it makes up for in impact.

Strut cards are ideal for scenarios where your customers are likely to get up close and personal with your messaging.  They are not intended to be read from a distance or to be seen by large groups at the same time.  In other words, the strut card is intended to act as a more personal form of advertising.  It should be read by few at around an arm’s distance.  Therefore, they are most commonly found on shop counters, cafes or bar tables.  In addition, reception desks are a prime location for these marketing wonders.  Let’s look at the benefits of using strut cards in your premises to reach your customers.

Ideal for One To One Advertising

The places strut cards can be found by their nature are intended to be about one to one conversation.  There is plenty of scope to benefit from a similar kind of one to one advertising.  While strut cards are relatively small, this is not a disadvantage.  This is especially true in comparison to most attention-seeking advertising platforms.  In fact, the strut cards’ smaller size works to its advantage.  Strut cards are often more likely to be read in more detail.

Customers are more likely to spend some quality time with advertising presented in a more personal manner.  It is much like reading a book.  You will make more of a connection if it is more personal, and easy to read.

Busy commuters, pedestrians and passers-by may glance and forget the larger forms of advertising bombarding them on their daily travels.  However, this is a little something about a little strut card that just begs to be read and to spend a little more quality time with.

Great for Providing Useful Information

The location of a strut card is there for a reason.  One major reason is that these locations can provide useful information to the general public or customers.

Strut cards are a great way to advertise products, events or services.  However, they are also great to present useful and relevant information.  As stated, strut cards are a great way to get visitors to stop and read your messaging.  Therefore, they are also a fantastic way to provide additional useful information or to point them to resources that might be helpful.

Make Waiting Times Productive

Another reason strut cards are great is that they can fill in the dead time that can naturally occur.  By filling in this time you are providing some light entertainment for your visitors.  In addition, you are taking advantage of an opportunity to get your message across without your audience getting distracted.

People can be in the midst of multi-tasking their day an in the middle of a component’s completion.  In addition to our own distractions, we are subject to competing external messages.  These can be served by various brands and businesses when you are out.  The online space can also get bombarded with external noise.  Customers are ready to receive your message when they view your strut card.

A Strut Card is Discreet and Not Obstructive

Strut cards are ideal when you are short on space.  They will not be an obstruction given the little room the take up.  A strut card will not overwhelm their surroundings.  In addition, they retain all of the benefits we have previously mentioned.

Ideal for Advertising on a Budget

Strut cards are relatively inexpensive to produce.  Therefore, they are also inexpensive to buy.  When considering your advertising and marketing budgets, it’s worth weighing up the benefits of each.  If your budget is tight, strut cards are perfect.  Looking at the benefits they offer versus the minor outlay of cost, strut cards are the way to go.  This is especially true when compared to other forms of advertising.

Strut Card Printing at Kaizen Print

Strut cards are designed to stand proud on a table or counter and draw attention. They are a neat little marketing technique that is by all means small but mighty.  At Kaizen Print, strut cards are printed using our state of the art printing.  They are printed on gloss vinyl and assembled onto a 3mm foamex.  Therefore, they are durable and they look fantastic.

Our strut cards are available in A3, A4 and A5 sizes.  They can be made available to you within two days of placing your order.  If you require a more bespoke size or need them faster, contact us and we will be happy to accommodate.

Get in Touch

Kaizen Print is a Belfast-based printer.  In addition, we have offices in Omagh, Enniskillen, Dublin and Letterkenny.  We have been printing strut cards for businesses in Belfast and all across Northern Ireland for over ten years.  In addition, we have a team of expert designers who can help you with your strut card design.  Get in touch by email via our contact form or by calling 028 9002 2474.