Brochures are the salesperson for your brand that doesn’t talk. They serve a few purposes. They keep customers and potential clients informed about your latest products and services offered. In addition, the brochure is a great brand ambassador. Therefore, it is vital for your business to ensure you consider a well laid out and professionally designed brochure. Much like how the menu acts a brand ambassador for restaurants, the brochure is the printed representative of your business. Let’s look at why brochure printing remains an integral part of doing business and some tips to ensure they work for you.
Why Go With Brochure Printing?
Brochures form an integral part of the traditional printed marketing collateral. This remains true despite online marketing’s growing popularity. You want potential clients and customers to hang on to your brochures. Therefore, make it a collectible item by ensuring it is well designed. People want the brochure for product-specific information. They will keep it for the captivating visual effects. Let’s look at some reasons not to underestimate the power of the brochure.
Brochure Printing Captures Attention
Well-designed brochures will capture and captivate the attention of potential customers. Therefore, if you are a small and emerging business, ensure you put the effort into a brochure that will be a great return on investment.
Effective & Pocket-Friendly
Brochures are both more effective and pocket-friendly than advertisements in magazines or newspapers. Prime space in print media can be quite expensive. In addition, this advertisement space is shared by several businesses. Therefore, you are competing for public attention and making it more challenging to be noticed.
Your Brochure Is All You!
Brochures focus entirely on your business and its offerings. Therefore, you get the undivided attention of all potential customers. However, the key is to make the content both interesting and informative. Include a call to action and support the brochure with appropriate images.
Brochures Are Versatile
Brochures are versatile and can be distributed almost anywhere. Leave them in your reception area or distribute them out at promotional events. In addition, they come in several formats. In addition to the conventional tri-fold style, they can come in formats such as menus, flyers, products guides and newsletters.
Brochure Printing Is Cost-Effective
Given the discounts generally offered with bulk printing, brochure printing can be more cost-effective. The cost per brochure reportedly comes down with the number of prints. Regular customers may also enjoy discounted brochure printing offers.
Easy to Access
A printed brochure is any day easy to access and read compared to content from an email or a website. Effective marketing campaigns are all about customer interactions. Therefore, your brochure will make it easier for your customers to interact with your business.
Brochure Design Tips
It goes without saying that the quality of design, content, images, paper and the ink used is central for the effectiveness of your brochure printing.
Professional designers can help your business finalise a suitable content format for your brochures. Make sure you include an impressive front page!
Brochures can also be created to contain multiple pages of information and in different sizes too. Depending on your business needs, choosing the right brochure size is essential. People respond well to clutter-free content and aptly supported by images.
In addition, the texture of the paper and the finishing effects will make a marked difference in reception of your brochure printing.
Brochure Printing at Kaizen Print
Relying on the services of reputable and experienced brochure printing service providers will help companies leverage the power of brochures a cost-effective marketing tool. At Kaizen Print, we have printed hundreds and thousands of brochures in over ten years of business. Our team has printed every type of brochure you can imagine. We are confident we can produce a brochure that meets a high print standard. In addition, our brochure for you will effectively engage and capture your intended audience.
Our brochures are printed on high-quality silk paper with a choice of finishes. For different specification or larger quantities, get in touch with our customer service team who will assist you with a bespoke quote.
Get In Touch
Kaizen Print is a Belfast-based printer with offices in Omagh, Enniskillen, Dublin and Letterkenny. We have been helping companies in Belfast and all across Northern Ireland with their printing solutions. In addition, we have a team of expert designers who can assist you with all your brochure design enquiries. Get in touch by email via our contact form or by calling 028 9002 2474.
