The right business card can create the perfect first impression when presented to a new customer. Well-designed and printed business cards will set you apart from your competition. This little card is your silent salesperson and reminds recipients who you are and how to get in touch. We all want to make the perfect first impression. A high quality business card is the perfect step. Therefore, it is an absolute necessity that your business card is of a high standard of design. In addition, don’t let the quality of print let your down. Let’s look at how to ensure your business card does you justice.
Go Big or Go Home
When it comes to your business card it is better to have no business card at all than to present a cheap looking facsimile with poor quality or design. Going big with a nice looking and high quality business card is a fantastic asset for you and your business.
Ensuring your business card makes a fantastic impression comes down to the design, layout and material you choose for your card. In addition, the print provider can make all the difference from impression to indifference. Here are some guidelines to keep in mind when it comes to digitally printing your business cards.
Step 1 – Understand Your Specifications
Make sure you work with your print provider to ensure they know exactly the specifications you require for your business cards. You should have an idea of how you want your cards to look. However, you are likely not to know the more technical elements involved or required. A good print provider should prompt you with what is needed from you.
Step 2 – Design Help
If you are undecided about how you want your business card to look or which materials to use, consult your provider. Discuss your options in the hopes of coming up with a solution that both suits your objectives and makes you happy. Here are a few elements to consider when mind-mapping your business card design:
- Should the cards be single or double-sided?
- Do you want standard business cards or ones with rounded corners?
- What paper stock to you want to go with? (Standard, Kraft, Luxury)
You are best going with a provider that has helped many businesses. Expert advice will increase the effectiveness of your collateral.
Step 3 – Choosing Your Finish
The nature of your business card design and the material you choose will impact the card’s format. A few considerations are:
- If you would like a silk or uncoated finish?
- Will it have a matt or unlaminated finish?
- Do you want a Standard, Luxury or Kraft business card?
Step 4 – Formatting for Printing
Once you are happy with the design of your printing cards, your print provider can work on formatting it so that it is ready for printing. A good provider will flag anything that might compromise the printing of your business cards. In addition, they should explain the necessary steps required to correct the issue.
Step 5 – Digital Printing
The next logical step is to get to the printing of your business cards. Ensure your print provider is working with the latest in digital technology and can provide your business cards in a timely fashion.
Business Cards at Kaizen Print
At Kaizen Print we have a range of business cards guaranteed to suit your needs. Therefore, these cards remain as popular as ever and are still one of our most commonly printed products. We have a business card for almost every budget and use:
Standard Business Cards
Our standard business cards are the highest quality available. They are printed at 85mm x 55mm. In addition, you have a choice of 350gsm silk or uncoated card stocks. Finishes can be made more durable with a choice of gloss or matt lamination.
Luxury Business Cards
The team at Kaizen Print use our luxury business cards themselves. They are printed on a 400gsm silk card stock. In addition, we can provide matt lamination if you want to enhance from our standard non-lamination.
Kraft Business Cards
Our Kraft Business Card is perfect for when you really want to stand out from the crowd. They give off the perfect vintage look and feel. In addition, you can be comforted knowing you are helping the environment. The Kraft business card is printed on 100% recycled card stock. Due to these cards being coated, these cards can easily be used as loyalty cards for stamping.
Rounded Corner Business Cards
It might not seem like much, but a rounded business card can have quite the impact. However, rounded corners are brilliant in lasting a longer time than the standard business card. Standard business cards are subject to serious wear and tear when coming in and out of wallets. Rounded cards slide easily into wallet slots. Therefore, your business card will enjoy a longer life.
Get Your Business Cards at Kaizen Print
Business cards are a Kaizen Print specialty. Kaizen Print is a Belfast-based printer with offices in Omagh, Enniskillen, Dublin and Letterkenny. We have been in the printing industry for over ten years. We’ve been doing business cards for countless companies in Belfast and all across Northern Ireland. In addition, we have a team of expert designers that can help you with your card design if you need. Get in touch by email via our contact form or by calling 028 9002 2474.
