Author Archives: kaizeninspire

3 Different Ways to Advertise Your Business on St Patricks Day

A4 Booklet Design and Booklet Printing

With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalise on some festive holiday marketing. Whether it’s promoting St. Paddies Day events at your bar, or advertising a St Patricks Day promotion at your cafe – there are plenty of different ways you can market your business on or around St. Patrick’s […]

Why Business Cards are the Best Marketing Tool for Every Business

Business Card Printing

Today, businesses have started to rely on the digital world for everything, starting from managing employees to conducting meetings. While the digital world has completely taken over the operational process of businesses, business cards are something that is yet to be replaced. The truth is business cards haven’t lost their charm at all, even in […]

Large Poster Printing – A2, A1 & A0 Sizes – What do you need to know?

Poster Printing - A1

It’s true that our first foray into poster printing was the purchase of a large format printer to print posters for nightclubs, hotels, venues and pretty much business connected with the hospitality industry. Since that time we’ve become experts in all manner of large format digital printing. From indoor posters, to roller banners, canvas prints, […]

What are the Benefits of Using Roll Up Banners for Brand Promotion

roller banner printing

Today, it has become essential for every business to use the best marketing techniques to advertise its brand and grab customer’s attention. While online marketing is a great way to captivate the majority of customers, we must not forget traditional marketing ways such as using roll-up banners or roller banners. Believe it or not, but […]

The Ultimate Guide to Letterhead Printing

Letterhead Printing - Kaizen Print

What are letterheads? A letterhead is a piece of business stationery printed on a sheet of paper. Most commonly printed at A4 size, the design of letterheaded paper includes company name, address, telephone number, website and the corporate logo mark. It is often accompanied by a Compliment Slip in creating a suite of business stationery […]

Custom Business Card Design – Things You Should Know

Custom Business Card

A business card works as a first impression for your business. You may have a perfect business website, great logo and other visual assets, but having a poorly designed business card can ruin all the reputation of your business. It should look professional. To make it look professional, you must focus on its designing works. […]

Christmas cards: Create the perfect personalised present this Christmas

Why Send Christmas Cards? Christmas cards are an essential part of the Christmas tradition and have been for over 150 years. For many though not a lot of consideration goes into buying a Christmas card just the standard card does, but when thought and consideration goes into designing a Christmas card they can become so […]

Creating a Robust Marketing Plan

Creating a robust marketing plan - Connor McAuley, MD at Kaizen Print https://kaizenprint.co.uk

Recently we held a Kaizen Print event for those entrepreneurs, business owners, sales people and marketers in the Belfast area. The event focused on how we at Kaizen Print create our own marketing plans and how this was shaped by our Managing Directors’ own experience as a marketer, salesperson and business owner. Downloadable Working Documents […]

Roller banner basics: Your most frequently asked questions

rollup banner, kaizen print

It’s our pleasure to help our customers understand our products better. There should be no mystery in print. With this in mind we have started to develop posts around our most frequently asked questions on each of our products. Our first product is one of our most popular and for very good reasons. Roller banners […]

A Guide to Creating Hair Salon Gift Vouchers

Gift vouchers are a great way to bring in new customers to your business, and although many salons don’t appreciate their potential, gift vouchers are a very effective way to increase sales as well as marketing opportunities. Who doesn’t want to enjoy a treat to a relaxing hair treatment and pampering?   Unfortunately, gift cards don’t sell themselves, and if there is […]

How can well designed and printed  gift vouchers  benefit your business

If your business is not currently offering gift vouchers then you could be missing a BIG opportunity. It goes without saying that word of mouth is critical for your business. So, what better way to offer your customers a means of sharing your brand and product, than by offering your customers a beautifully designed gift voucher?  Happy customers love to […]

A printer’s guide to designing effective presentation folders

Presentation is everything when it comes to business. Whether it’s pitching to a prospective client, presenting your products to potential customers, or providing educational or informative documents at an exhibition show, the last thing you want is to leave your audience with a bad first impression.   Having a nicely designed, high quality, and on-brand presentation folder to hold your important […]

3 tips for printing successful car dealership service wallets

So just how important is a service wallet to your customers really… after all, it’s just a folder to keep more important documents in, right? Wrong… Your service wallet is both an advertising opportunity, and a reminder of the quality that your customer has just invested in.   It’s vital therefore that you don’t let standards slip when it comes to details […]

How to Decide Which Marketing Materials to Use

There’s no denying that the rise in the use of digital marketing has made printed marketing materials feel a little less necessary. However, here at Kaizen Print we know that the perfect marriage of print and design equals sales. We’ve helped many businesses to grow through creating printed materials designed with their customers in mind. […]

Digital Printers in Belfast

Since 2009, kaizen print have been a leading digital printer in Belfast, providing all manner of large format, litho and digital printing for businesses and individuals across Northern Ireland, ROI and the rest of the UK. Our core product range focuses on small format printing, large format printing, display products and a wide range of […]

Folded Flyers – know your fold

folded flyer, paper stock, concertina, gate fold, trifold

Flyers are a great resource for businesses they’re a cost-effective way to get across short snippets of info, keeping costs low and engagement rates high. One way of making your flyer exciting is by introducing a neat little fold into the mix, making the information more digestible and exciting to read. When it comes to […]

Business cards: Be bold, be bespoke

business cards, bespoke, custom made, custom cut, printing, belfast, stationery

Consumers have really never had it easier, in 2019 we live in such a competitive environment and while that’s great for the customer, as they have more choice than ever before, brands really have to think outside the box in order for their business to succeed. There is one way to successfully do this; bespoke […]

Everything you need to know about booklet printing.

Everything you need to know before ordering A4 and A5 booklets and brochures

We here at kaizen are experts when it comes to all things print, we have put together this extensive guide to help you master the art of the booklet. Whether it’s designing or simply printing we want to answer all your questions and teach you everything you could possibly want to know about designing and […]

New Roller Banner Sizes

Whenever you consider roller banner printing for your business it’s always wise to consider the use of the roller banner and the specific intent you want it to follow: Key reasons to put up roller banners include: To inform customers of new products, services or promotional offers To provide identification or way finding in offices […]

Charity Presentation Cheques

I recently read a linkedin article discussing the advantages and disadvantages of presentation cheques for charities and other organisations engaging in fundraising efforts. Throughout the comments discussion turned to the infamous “Cheque Photo”. How fundraising and the photo to congratulate has become so ingrained in our twitter feeds, it has possibly lost some of its […]

How Can PVC Banners Help Your Business?

pvc banner printing belfast

When it comes to the advertising of your business, PVC banners might not appear to seem the most efficient method nowadays, with so many companies advertising online.  However, don’t be fooled! PVC Banners or Vinyl banners are a fantastic way to get your brand out there and are actually more effective than you think.  PVC banners offer your business daily exposure, and if placed in the right […]

Tips on designing amazing flyers

Even is this age of digital marketing, flyers continue to hold their own as one of the most widely used and highly effective marketing tools. Their ability to be almost anything to any business, alongside their cost effectiveness ensures they can be distributed far and wide without exuberant costs. The adaptability of flyer printing sizes […]

Leaflet Printing: Absolutely everything you need to know

Leaflet Printing

To us, leaflets are not just a little bit of paper, but an opportunity for businesses and other groups to present their message to a wide audience. Leaflets can provide a sales message, a community notice and while the medium is paper, the content on each leaflet makes them unique and special.

Pantone Color of the Year 2019

Each year in December, Pantone, who are best known for their Pantone Matching System, launch their colour of the year. This yeah the Color Institute has chosen PANTONE 16-1546 Living Coral, as their color of the year. Today we’re going to explain a little bit more about what this is and what it’ll mean for […]

Do Business cards work?

Business cards date back to the 17th century and were a necessity to help customers find businesses and what they did, they even included a map so people could find the place of business. Here today at Kaizen we still understand the impact a business card can have on your business.  Even though we live […]

Design tips for booklet printing

Booklet printing is huge part of our business at Kaizen Print. In fact it’s an area we’ve put significant investment into. In the past 12 months we’ve purchased a brand new digital press and a heap of state of the art booklet finishing machinery. Our customers use all manner of booklet printing services within their […]

Leaflet Printing for Indie Fude

If you haven’t heard of Indie Fude, what rock have you been living under the past 2 years? With a well earned reputation for supplying on the highest quality Irish produce, Indie Fude who are based in Comber, Co.Down have captured the attention of many customers, local and abroad through their online business and retail […]

Personalised calendars: Keep your office running smoothly

Good time management and timekeeping skills are essential in the office, if you fail to manage your time well your business and work relations will take the brunt of the damage which is obviously unwanted. There are ways in which you can increase time keeping skills in your office either for yourself or your employee’s […]

Personalised calendars, what are the benefits?

Calendars dictate our everyday, as creatures of habit we stick to schedules to make our work flow digestible and certain dates each year mean a lot to us, such as birthdays, national holidays and anniversaries. Calendars are an important part of our everyday lives but yet they go almost completely unnoticed, installed in our phones, […]