Author Archives: kaizeninspire

Custom Business Card Design – Things You Should Know

Custom Business Card

A business card works as a first impression for your business. You may have a perfect business website, great logo and other visual assets, but having a poorly designed business card can ruin all the reputation of your business. It should look professional. To make it look professional, you must focus on its designing works….

Christmas cards: Create the perfect personalised present this Christmas

Why Send Christmas Cards? Christmas cards are an essential part of the Christmas tradition and have been for over 150 years. For many though not a lot of consideration goes into buying a Christmas card just the standard card does, but when thought and consideration goes into designing a Christmas card they can become so…

Creating a Robust Marketing Plan

Creating a robust marketing plan - Connor McAuley, MD at Kaizen Print https://kaizenprint.co.uk

Recently we held a Kaizen Print event for those entrepreneurs, business owners, sales people and marketers in the Belfast area. The event focused on how we at Kaizen Print create our own marketing plans and how this was shaped by our Managing Directors’ own experience as a marketer, salesperson and business owner. Downloadable Working Documents…

Roller banner basics: Your most frequently asked questions

It’s our pleasure to help our customers understand our products better. There should be no mystery in print. With this in mind we have started to develop posts around our most frequently asked questions on each of our products. Our first product is one of our most popular and for very good reasons. Roller banners…

A Guide to Creating Hair Salon Gift Vouchers

Gift vouchers are a great way to bring in new customers to your business, and although many salons don’t appreciate their potential, gift vouchers are a very effective way to increase sales as well as marketing opportunities. Who doesn’t want to enjoy a treat to a relaxing hair treatment and pampering?   Unfortunately, gift cards don’t sell themselves, and if there is…

How can well designed and printed  gift vouchers  benefit your business

If your business is not currently offering gift vouchers then you could be missing a BIG opportunity. It goes without saying that word of mouth is critical for your business. So, what better way to offer your customers a means of sharing your brand and product, than by offering your customers a beautifully designed gift voucher?  Happy customers love to…

A printer’s guide to designing effective presentation folders

Presentation is everything when it comes to business. Whether it’s pitching to a prospective client, presenting your products to potential customers, or providing educational or informative documents at an exhibition show, the last thing you want is to leave your audience with a bad first impression.   Having a nicely designed, high quality, and on-brand presentation folder to hold your important…

3 tips for printing successful car dealership service wallets

So just how important is a service wallet to your customers really… after all, it’s just a folder to keep more important documents in, right? Wrong… Your service wallet is both an advertising opportunity, and a reminder of the quality that your customer has just invested in.   It’s vital therefore that you don’t let standards slip when it comes to details…

How to Decide Which Marketing Materials to Use

There’s no denying that the rise in the use of digital marketing has made printed marketing materials feel a little less necessary. However, here at Kaizen Print we know that the perfect marriage of print and design equals sales. We’ve helped many businesses to grow through creating printed materials designed with their customers in mind….

Digital Printers in Belfast

Since 2009, kaizen print have been a leading digital printer in Belfast, providing all manner of large format, litho and digital printing for businesses and individuals across Northern Ireland, ROI and the rest of the UK. Our core product range focuses on small format printing, large format printing, display products and a wide range of…

How Can PVC Banners Help Your Business?

When it comes to the advertising of your business, PVC banners might not appear to seem the most efficient method nowadays, with so many companies advertising online.  However, don’t be fooled! PVC Banners or Vinyl banners are a fantastic way to get your brand out there and are actually more effective than you think.  PVC banners offer your business daily exposure, and if placed in the right…

Folded Flyers – know your fold

folded flyer, paper stock, concertina, gate fold, trifold

Flyers are a great resource for businesses they’re a cost-effective way to get across short snippets of info, keeping costs low and engagement rates high. One way of making your flyer exciting is by introducing a neat little fold into the mix, making the information more digestible and exciting to read. When it comes to…

Business cards: Be bold, be bespoke

business cards, bespoke, custom made, custom cut, printing, belfast, stationery

Consumers have really never had it easier, in 2019 we live in such a competitive environment and while that’s great for the customer, as they have more choice than ever before, brands really have to think outside the box in order for their business to succeed. There is one way to successfully do this; bespoke…

Everything you need to know about booklet printing.

Everything you need to know before ordering A4 and A5 booklets and brochures

We here at kaizen are experts when it comes to all things print, we have put together this extensive guide to help you master the art of the booklet. Whether it’s designing or simply printing we want to answer all your questions and teach you everything you could possibly want to know about designing and…

New Roller Banner Sizes

Whenever you consider roller banner printing for your business it’s always wise to consider the use of the roller banner and the specific intent you want it to follow: Key reasons to put up roller banners include: To inform customers of new products, services or promotional offers To provide identification or way finding in offices…

Charity Presentation Cheques

I recently read a linkedin article discussing the advantages and disadvantages of presentation cheques for charities and other organisations engaging in fundraising efforts. Throughout the comments discussion turned to the infamous “Cheque Photo”. How fundraising and the photo to congratulate has become so ingrained in our twitter feeds, it has possibly lost some of its…

Tips on designing amazing flyers

Even is this age of digital marketing, flyers continue to hold their own as one of the most widely used and highly effective marketing tools. Their ability to be almost anything to any business, alongside their cost effectiveness ensures they can be distributed far and wide without exuberant costs. The adaptability of flyer printing sizes…

Leaflet Printing: Absolutely everything you need to know

Leaflet Printing

To us, leaflets are not just a little bit of paper, but an opportunity for businesses and other groups to present their message to a wide audience. Leaflets can provide a sales message, a community notice and while the medium is paper, the content on each leaflet makes them unique and special.

Pantone Color of the Year 2019

Each year in December, Pantone, who are best known for their Pantone Matching System, launch their colour of the year. This yeah the Color Institute has chosen PANTONE 16-1546 Living Coral, as their color of the year. Today we’re going to explain a little bit more about what this is and what it’ll mean for…

Do Business cards work?

Business cards date back to the 17th century and were a necessity to help customers find businesses and what they did, they even included a map so people could find the place of business. Here today at Kaizen we still understand the impact a business card can have on your business.  Even though we live…

Design tips for booklet printing

Booklet printing is huge part of our business at Kaizen Print. In fact it’s an area we’ve put significant investment into. In the past 12 months we’ve purchased a brand new digital press and a heap of state of the art booklet finishing machinery. Our customers use all manner of booklet printing services within their…

Leaflet Printing for Indie Fude

If you haven’t heard of Indie Fude, what rock have you been living under the past 2 years? With a well earned reputation for supplying on the highest quality Irish produce, Indie Fude who are based in Comber, Co.Down have captured the attention of many customers, local and abroad through their online business and retail…

Personalised calendars: Keep your office running smoothly

Good time management and timekeeping skills are essential in the office, if you fail to manage your time well your business and work relations will take the brunt of the damage which is obviously unwanted. There are ways in which you can increase time keeping skills in your office either for yourself or your employee’s…

Personalised calendars, what are the benefits?

Calendars dictate our everyday, as creatures of habit we stick to schedules to make our work flow digestible and certain dates each year mean a lot to us, such as birthdays, national holidays and anniversaries. Calendars are an important part of our everyday lives but yet they go almost completely unnoticed, installed in our phones,…

Big Cheque Printing

Big cheque printing is something we’re experts at. Whether it’s a large cheque for presentation or a giant cheque for a photoshoot, we have created a range of products suited to every need and budget. We’ve put together this little presenter to show you all the personalisation options available on your presentation cheque. You can…

Create precious family memories with our personalised Christmas cards.

Christmas really is a special time of the year, it’s a time for family and friends. A time where you show loved ones you care by the sending and receiving of gifts and Christmas cards. Make this Christmas different from all the rest by making it really special and sending out your own personalised Christmas…

How do presentation folders work?

Presentation folders are a force to be reckoned with when used correctly, separating you from peers or competitors. Perhaps you have an internal proposal? A presentation folder can help sway people to see your side of the argument using facts and figures to help shape opinion. It’s no wonder our presentation folders are so popular!…

Calendar types: what works best for you

Calendars are a highly useful product, even as the digital age takes over and most people have a calendar on their phones or on their computer the printed calendar shouldn’t be underestimated. Printed calendars come in lots of different shapes and sizes and most people have one in their office or in their homes, and…

Thank your customers with a branded calendar

Clients mean a lot to your business regardless of what sector you are in, retail or catering whatever it may be customers and suppliers and others you collaborate with are the ones that keep things running smoothly ensuring your business stays afloat. For all that support they give you, you should give something back. A…

Business cards – The silent sales team

When someone asks you ‘what do you do?’ responding can sometimes be quite awkward, you don’t want to drag it out into a long conversation and bore them, neither do you want to be to technical and completely lose them in a tonne of jargon that they don’t understand. This is where your little pocket…

Why Students Choose Kaizen?

A large percentage of kaizen’s business comes from the thriving student population that surrounds our office, Queens is just round the corner and Ulster University is relocating to more central location. Whether it’s for end of year shows, powerpoint presentations or even flyers for events at the students union there is a lot of print…

Business cards – what cardstock to use

Kraft paper, silk, uncoated, matt and gloss or unlamented. When it comes to what cardstock to use here at kaizen you really are spoilt for choice, but with so many choices how do you go about picking the right one? After it all it is your business card so you want it to be absolutely…

Personalised Christmas cards: the perfect gift for loved ones abroad

Christmas can be the happiest time of the year for most people it’s a time for family and friends, sharing and giving. A time for closeness and togetherness but it can also be a tough time for people who are missing family or friends that’s why it’s important to remember those who may have drifted…

Desktop calendars: stay ahead of the competition

Desktop calendars are one of our favourite and most popular products around the new year, each year we design our own and send them out to our customers as a way of saying thank you for their custom, they really give you the opportunity to stay ahead of the competition and ensure customers are always…