As our modern audience has shifted online so too has advertising focus, but does this mean the end, or is print advertising worthwhile in 2021?
We’ve taken a look at the recent stats and figures and the results may surprise you…
Print advertising is memorable
Did you know that latest studies estimate that the average consumer encounters between 6’000 and 10’000 ads on a daily basis?
Yet how many of these messages seen online do you remember?
Advertising has flooded our digital platforms, yet because we cannot process the sheer volume of messaging they are less effective. The fact is it’s now harder that ever for brands to get noticed online.
Offline however our attention is more available to be engaged and distracted.
A printed flyer dropped through your letterbox; a beautiful business card placed in your hand; finding a print ad in your local newspaper or seeing a banner in a shop window.
These examples of print advertising are great ways to get your message seen and remembered.
Print advertising is most trusted
In fact in a 2021 survey of consumers’ perceptions of digital and traditional print advertising, 42% said that they trust print ads when they’re making a purchase decision compared to just 10% who trust social media ads.
We have learned not to trust everything we see online. Print advertising however has been around forever and that tradition of trust has stayed with us.
We associate print advertising with local businesses within our communities with fixed addresses and people to assist us. We see these ads in public spaces and we accept their messaging as authentic.
Whether it’s print brochures, leaflets or business cards; the beauty of traditional print advertising is the ability to build brand trust and authority.
Print Advertising Can Help you Tell Your Story
The story behind your brand is what sets you apart from your competition. However with user attention short and competition strong, communicating your story effectively online is no easy task.
Print advertising takes your options beyond the social media square with the opportunity to share your story and create personal connections throughout your working day.
From business cards to vehicle signage and pop up banners, there are versatile and achievable with options to suit all budget and business types. Think about how you can engage and delight your customers and show what makes your business different.
Print advertising is best for local
The best marketing strategy is the one that works for you. So if your audience is local to your geographical area, then print advertising may be more successful than digital campaigning.
Indeed, surveys have shown that 77% of millennial customers showed interest in print ads sent in the mail whereas only 50% paid attention to digital ads.
Print advertising is a highly affordable and achievable method to reach your audience with effective messaging.
So, is print advertising worthwhile in 2021?
Undoubtedly yes.
Print advertising offers versatile ways for you to connect with your ideal customer. By tailoring your ad strategy to engage with people offline through personalised messaging you can achieve highly effective campaigns.
If you would like to learn more about how to put print advertising to work for your business, check out our print advertising services or get in touch with our team at Kaizen Print Enniskillen.
