There are many ways to boost your business sales and revenues, such as digital marketing, television ads, print ads, etc. But when it comes to the most impactful and affordable business promotion methods, display products stay at the top of the list. You can effectively use them for advertising, marketing, and branding purposes, and they will surely give you an incredible return on your investment.
What are Display Products?
Display products are physically printed products typically displayed in exhibitions, business events and used for business promotion. They vary in shapes, sizes, and styles but act for the same purposes.
Some display products are displayed in outdoor events, while others are designed for indoor purposes like offices. The main motive of these display products is to grab people’s attention and influence them to take a particular action.
Typically, the printing companies are responsible for designing and printing display products. If you need display products, you should approach them.
Features of Display Products
Display products have many different features that allow businesses to express themselves and their messages effectively to the audiences. Some of the most significant features associated with them are as follow:
An Attractive Appearance- Display products look beautiful and pleasant to the eyes. Their attractive shapes, designs, and overall appearance make them unique and ideal to be displayed in certain outdoor and indoor events.
Can Be Noticed From a Distance- Because most display products are large and include attractive graphic elements, one can easily notice them. It is one of the most significant reasons why display products are widely used for outdoor business promotional events.
Can Contain a Large Quantity of Content- Both outdoor and indoor display products can have business information, including text, pictures, and graphical elements. A business or an advertiser can express their message clearly and effectively using these physically printed products.
Easy Installation- Display products are lightweight and designed in such a way that they can be installed easily in exhibitions, business events, or trade shows. Apart from this, they are portable and easy to handle.
Durable- The materials used in display products do not only give a glossy appearance to your advertisement, but they also make display products long-lasting.
Now that you know the advantages of display products, you need to choose the best display products you can invest in for your business marketing campaigns.
Check out the five most effective indoor and outdoor display products below!
Roll Up Banners
When we talk about the most effective and result-driven display products, roll-up banners stay at the top of the list. They are also known as roller banners and pull-up banners.
Generally, they are rollable compact advertising banners with a metal-made base and stand. You can easily install them on the stage, the edges of the red carpet, and the sides of the entrance gate.
They look lovely and add value to your events. They are effective for:
- Giving important information
- Introducing about something or someone
- Enhancing the aesthetics of the event
- Drawing all eyes
- Engaging with the audience
- Inspiring and influencing the audience to take a particular action
Mainly, there are four different roller banners, depending on their sizes, shapes, designs, and features. Those include:
- Economy Roller Banners
- Standard Roller Banners
- Premium Roller Banners
- Modular Roller Banners
Apart from these roller banners types, you can find one-sided and double-sided roll-up banners. Choose the one that perfectly fits your marketing campaigns’ requirements and your choices.
Fabric Media Walls
You must have known about the sponsor wall, which is primarily used in press conferences, fashion and beauty shows, sports presentations, etc. It is used for marketing, brand promotion, and building credibility among people.
The sponsor wall is also called a fabric media wall. It consists of a printing sheet (usually a knitted polyester display fabric) and tubular frames with brand logos stretched all around the wall. It is used as a backdrop for sponsored and media events.
Fabric media walls are great for making a significant impression on audiences. They can strike the audience’s minds and influence their decision-making.
Feather flags are widely used in outdoor events. Large-sized flags or banners are used to warmly welcome guests and audiences when grouped or installed in a pattern. They are also powerful marketing tools. You can use them to promote your brand, increase brand values, and build strong recognition and credibility.
Feather flags are also known as teardrop banners, flying banners, and feather banners. There are mainly two different types of feather flags, including:
One-Sided Feather Flags- These types of feather flags are printed only from one side.
Double-Sided Feather Flags- These types of feather flags are printed from both sides.
Both types of feather flags are effective for marketing and branding purposes. You can choose any of these types as per your requirements and choices.
Counter Displays are small-sized display products mainly used in counters and reception desks. They are perfect for drawing the attention of people who visit your office.
Although they are relatively smaller in size, they make a huge impact on the audience. Counter displays awaken the interest of people and inspire them to engage with your business.
They come in a wide range of sizes, shapes, and designs. Table tent cards, free-standing strut cards, and menu discs are some of the best counter displays to promote your business.
Shelf Edge Strips
Shelf Edge Strips are also small-sized display products. They are used for enhancing customer experience and creating engagement.
Typically they are used with the products in retail shops and supermarkets. They give essential information related to the products and unveil the current offers and discounts. So, they are the perfect marketing tool to multiply sales and revenues.
All five display products included in this article are adequate for the growth of your business. By using them, you can take your business to the next level.