PVC banners have a number of advantages for brands and businesses;
They’re big: At Kaizen Print our PVC banners can scale up to over 6 metres in height and width.
They’re bold: with the right design PVC banners can make a real impact.
And they within budget: unlike the majority of outdoor advertising, PVC banners are relatively inexpensive to produce and use. So if you want to make a splash without forking out large sums of money to do so PVC banners are a great choice. So what makes for the perfect PVC banner? Here’s our top tips for designing the perfect PVC banner.
Keep your PVC banners simple
As with most forms of advertising and media, the age old advice applies. Don’t over complicate your design or try to squeeze in too much information. With larger forms of media such as PVC banners, the temptation can sometimes be to add more. With more space comes more availability to make use of that space with more sales messages. This however can be counterproductive.
The point of your PVC banner is to be read quickly and easily from a distance. When you start to try to add more into your banner the message can quickly become muddled. You are also likely to have to reduce the size of the text, which potentially means losing your overall impact. Instead, you should aim to keep your message strong and simple. Opt for one or two key messages and try to say what needs to be said in as few words as possible. Take it from us, the design will only benefit from this intervention.
As with all out of home media and advertising, your audience is not likely to spend long looking at your advert. Passers by tend to be preoccupied. It’s your job with your PVC banner to cut through all of that and make sure that they notice you. This is of course easier said than done. With countless marketing campaigns attempting to cut through in exactly the same way, standing out from the crowd is no mean feat. At Kaizen Print our advice is to be bold with your design and with your brand concept. Don’t be afraid to take risks with your design or your design concept.
Give your design context
It’s one thing for your PVC banner to get noticed, but did it get attention for the right reasons? Your PVC banner needs to both grab your audience’s attention and signify exactly the message that you want them to grasp all in the same moment. It is not enough to simply grab attention, you need to give your audience a context that they can understand. It is only by doing this that you can convert this attention into engagement and subsequently into sales.
Opt for a high quality print
Presentation is everything when it comes to your PVC banner design. You can have the best design in the world, but if it has been printed on a poor quality banner material it is unlikely to get the results that you are after. The quality of your PVC banner tells your audience about the quality of your brand. If your banner is tired, worn or dirty-looking then this will reflect negatively back on your brand.
Instead, you want your PVC banner to be high quality and durable. You’ll want your banner to look as good as new for as long as possible. For this you’ll want a printer that you can trust. At Kaizen Print we ensure only the highest quality PVC banner printing. Printed on 440gsm banner material, and using state of the art large format digital printing we are confident in our printing methods and results. In every PVC banner order that we complete we ensure that we use only the best inks and the most durable materials. We also make sure that every order is finished to the very best standards possible – be that in adding hems, eyelits or pockets for poles.
To find out more about you can benefit from PVC banners, or if you’d like any more tips or advice on designing your banner, visit our PVC banners page or get in touch via our contact form or by calling 028 9002 2464.