Although packaging design is one way to get a product to stand out on the shelves, today’s retail environment is crowded. Supermarkets have hundreds of similar products and even with great design it’s sometimes much harder to stand out. This is where shelf wobblers come in. Shelf wobblers are excellent point of purchase marketing tool and are effective in boosting sales.
On the shelf, literally waving at you, a wobbler gives a product an edge over its competitors on the same shelf. Wobblers give the consumer a miniature sales pitch on the spot. In order to maintain their attention grabbing effect, wobblers are best reserved only for: Special offers, advertising competitions and clearance items. Shelf wobblers are proven to be the most effective in crowded product categories like packaged food, beauty products, electronics, sweets and cold beverages.
Here in this article, we will comprehensively discuss why Shelf Wobblers (printed material) are the perfect marketing tools in this modern world despite the dominance of digital technology. Before moving to that, let’s have a quick overview of what exactly shelf wobblers are.
What are Shelf Wobblers?
Shelf Wobblers are also known as shelf talkers and product talkers. They are printed-tags designed mainly to grab the attention of customers toward a specific product. They contain important information about the products (such as the benefits of products, pricing, discounts & offers) that give a brief overview of them to customers. They are kept or hung near the products on the shelf so that customers can easily find out the product about which they are talking.
Mainly supermarkets, grocery stores, and expensive outlets use these to attract customers and help them in making a buying decision. These are the best marketing tools for inland stores despite the dominance of digital marketing tools. There are dozens of features and benefits of shelf wobblers that make them stand out from other marketing tools. We have comprehensively explained those all further.
The benefits of Shelf Wobblers;
Countless useful features and benefits of shelf wobblers make them the best choice for marketing. They are bright, colorful, and eye-catching that attract the customers and engage them with the dozens of benefits of products. They are touchable tags that increase their credibility among the customers and this is the biggest advantage of them.
Attractive & Effective
The unique designs, bright colours, and organised visual presentations is the key to attract customers through a printed marketing tool. The shelf wobblers contain all these things and therefore, it is very attractive and effective to promote products. They talk to the customers and effectively explain to them what a product actually is and what are the advantages customers get when they buy & use it. Likewise, they build interest in customers, engage them with a marketing message, and help them to make a decision of buying a product.
Due to the small size, unique design, and easy portability, shelf wobblers are easy-to-use marketing tools. The adhesive and hangable features of these tools allow staff to easily place or hang them near the specific products on shelves and when needed, remove them easily. They can also be easily interchanged when needed.
Generally, people consider printed marketing tools as a one-time usable product or disposable product. However, it is not so with shelf wobblers. They are super durable products and they can be used for a long period, especially when it is designed on PVC material. They can stay in their original appearances for more than one year.
Unlike digital marketing tools shelf wobblers are cost-effective products. You can easily afford them, no matter what number of pieces you want. Generally, their prices vary depending on their size, design, and material. If you buy medium-quality shelf wobblers, then the prices would be comparatively lower than high-quality shelf wobblers. On the other side, if you buy a bulk of pieces, then you can certainly get a certain discount or offer per piece on both medium-quality and high-quality shelf wobblers..
Hundreds of Options
When you choose shelf wobblers as your product marketing tools, you get hundreds of different options in sizes, designs, materials, and features. You can choose a relevant option for your product. There is also an option for a custom design. You can choose that if you already have prepared design or have some colour and design preferences.