Are you thinking about how you could promote your business’s ad campaigns? Are you wondering how you could boost the promotion of your business’s ad campaigns? A flyer campaign could be just what you need!
Flyers may seem like an old-school way to market, but they still have great value when it comes to advertising.
Let’s take a look at what exactly a business flyer is and some key elements to consider when creating one.
What is a flyer?
A business flyer is simply a poster or single sheet that is posted to bring attention to a business promotion, product, service, or event. The message is simple and eye-catching. A typical flyer is printed en masse on 8.5” x 11” paper. Depending on where you decide to print your flyers, using them in your marketing plan could be greatly cost-effective.
What is the difference between a flyer and a brochure?
A brochure tends to outline different features, services, and products that a business sells. Distribute brochures as a trifold sheet of paper complete with visuals, graphics, and copy printed on both sides.
A flyer, on the other hand, is usually composed of one flat sheet. You can distribute flyers quite freely, whereas brochures tend to be more exclusive.
Consider making a brochure if you’d like to have media on hand to give to already interested clients. Use flyers to catch the eye of potential customers and lead them to events or displays.
Flyers are great for bringing in new customers as they are very cheap, easy to make, and only printed on one side. A brochure, on the other hand, is more specialised and designed to provide more information to the reader. The extra cost and detail that goes into brochure printing makes this medium ideal for people who are already showing interest.
The purpose of a flyer
Use marketing flyers to bring in new customers to a business or to announce a new sale or promotion. Some businesses will release a variety of flyers for just one ad campaign to add variety or to appeal to different demographics in their target market. Marketing flyers are handy for just about any business in any niche or industry. You can share them online or in person, posted in windows, passed out, sent via email, etc.
Key flyer elements for businesses
There are several key elements that a business or marketing flyer needs, regardless of the content or type of business they will promote.
The headline is your flyer’s first line of attack. Think about what you most want your customers to discover from your flyer. If they don’t read anything else, what would you want them to remember?
Content is very important when it comes to a flyer ; make sure that you don’t use long sentences or large blocks of text. To ensure that your flyer is eye-catching and interesting, reduce your concepts and ideas down to short, basic sentences. You don’t want people to feel like they’re reading a book.
The overall design of a flyer is important because it complements the copy and the message and really grabs the attention of potential customers. Think about the kinds of photos, graphics, icons, logos, and colors you want to use. Will they incite interest or will they be too jumbled for your customers to appreciate? Look for an elegant balance between simple and conspicuous.
When it comes to your selling point, think about AIDA: Attention – Interest – Desire – Action. What will catch your customers’ attention and hold their interest? What can you include in the flyer that will directly lead to that customer engaging in the way you want? A call to action (or CTA) will give your reader clear direction, such as instructing them to like your brand on Facebook.
What’s the point of your flyer or brochure? What do you want to happen once the flyers are produced and distributed?
For example, you may want to create a flyer to promote a music event your company is sponsoring. It may be wise to create flyers that boast the address, time, and setlist of the festival for relevance.