Making a lasting impression with your business cards

In business, first impressions are everything. There really is no second chance to make a first impression. And when it comes to making a good first impression there are a few important steps to take;

Know your stuff

Before any meeting with a fellow colleague, business partner, client or customer you should make sure that you have done your research. 

Look the part

Whether you dress smart or dress down if you feel good about the way you look your confidence will show to all those who meet you.

Be prepared

Who knows when a chance encounter might arise? You should be prepared at all times for the opportunity to make a sale or build a business relationship.

Business cards tell the recipient that you are professional in your approach. They tell your recipients that you value the interaction that is happening, that you care about how you come across and that you are prepared at all times. 

Making a lasting impression with business cards

While there are more ways to connect than ever before, there isn’t anything quite so personal as a business card. Business cards offer a real tangible connection with your brand. But there are good and bad business cards too. So, how do you make sure that your business cards create the lasting (good) impression you’re hoping for. 

Avoid too much information

While ensuring you have all the contact information you need, the rule is the less content the better. No one needs your fax number any more. Reduce the number of contact options down to the ones that really matter to you and your business. With so little space to work with, you want to make sure that you don’t clutter and cheapen the design.

Try something a little different 

For those not in the know, you may be surprised by the number of different possibilities available when it comes to business cards. Business cards can have square or rounded edges, be matt or laminated, incorporate foiling, or vary in thickness and weight. Combine this with the possibilities available with design and the possibilities are endless. There is a business card for every kind of business, big or small, corporate or independent. The trick is to choose a design and material that best suits you and your brand. Some great options include;

Rounded corners

Why not opt for rounded corners rather than the standard square business cards? Rounded corners both look and feel great and do not get frayed around the edges in the same way as traditional business cards.  


Combining heat and pressure, foiling imprints a stunning and sophisticated looking shiny metallic effect onto your business cards. 

Kraft business cards

Made from 100% recycled materials, Kraft business cards both look great and are ideal for the environmentally conscious. Kraft business cards are great for businesses that don’t consider themselves to be quite so corporate. 

Pay attention to the material

A business card’s material is as, if not more, important than the design itself. A great design is useless if it is printed on poor quality material. At Kaizen Print, we ensure that all of our business cards are made of high-quality material. Our standard business cards are made on 350gsm silk.  Our  luxury business cards take advantage of 400gsm silk giving that extra weight and durability – making you stand out from the crowd. 

At Kaizen Print we provide outstanding quality business cards. To find out more about how we can help you can visit our business cards page, or get in touch via our contact form or by calling 028 9002 2474.