Business Card Design: Best Practice

Business card | Kaizen Print

Business card design has been an integral tool for every professional for many years. But, there is a growing misconception regarding the use of business cards. As most companies have gone digital, many are under the assumption that the business cards are not useful anymore. 

But that is far from the truth. In this post, we will see why business cards are still important and how you can create stunning business cards that can add more points to your brand value.

Why business cards still matter?

For a professional, every mode of connectivity is an asset. A business card is one of the first points of connectivity with an influencer or a client. A well-made business card not only makes you appear professional but it also acts as a reflection of your services.

Therefore, if you do not yet have a business card to give out to your prospective clients, influencers or collaborators then you are missing out on a great connectivity tool.

Now that we have discussed the importance of having a business card let us know about the five tips to create stunning business card design in the comfort of your home and office.

Tip#1: Planning your business card design based on business type:

It is true when people say that a business card is the reflection of your business or service. The moment you hand over a business card to anyone, you and your business are open to interpretation.

So, it is necessary that you plan a business card design that resonates with your qualifications and services.

Though you can always be creative in your business card design, as a general thumb rule, it is always better to make your business card design less cluttered with a single icon, vector or logo representing your business. For business card designs a minimalistic approach is preferable.

Tip#2: Deciding the configuration of business card design:

Before you start your business card design, it is especially relevant that you understand its exact size and shape. 

The size of business card design: The most ideal and widely used business card size is 8.5×5 cm. If you like, you can go for a bigger size, but the size 8.5×5 cm is in use for a long time. It fits well into the wallets or pockets and is also easy/economical to get a print version. 

The orientation of business card design: Similar to presentations, business card design also has two modes to choose from, landscape and portrait. You can choose either based on your preference or requirement. 

Custom Shape of the business card design: Normally the business card is rectangular with four sharp edges. But there are also some variants of the conventional designs. For example, you have the option to round off the edges to give your business card a rounded look. Every profession has a particular design pattern that suits it better. 

For example, if you are an engineer, a teacher or a doctor, then a traditional rectangular business card with a minimalistic design is the appropriate choice.

If you are a graphic designer, then it is apt to use a business card with good design modifications.

The material of business card design: There are many options to get your business card design printed on. You can get it printed on a standard photo quality paper. Then there are some unique choices like silver, steel or platinum. But they are more for vanity. 

Tip#3: Managing Color, Fonts & Contents of business card design

The three most important aspects of your business card design are Color, Font & Contents. Lets us see how to optimally use all the elements to create a beautiful business card.

Contents: The basic rule of designing is “Less is More.” The same holds true for business card design. Keep your business card design clutter-free. Give it some breathing space. Do not treat it as a CV trying to pack all your professional history. 

Color:  This is another aspect of business card design that people tend to go overboard with. When planning color combinations for your business card design, keep a note of the following points.

A business card is a valuable tool in your daily professional life. Therefore, you should always carry a business card whether in a good print quality or digital format. 

With a proper business card, you have the chance to create a good first impression on your clients and business influencers.