We are in a digital era where we prefer sending emails through a click of a button to inform customers or business partners about any business information. Sending letters through email is too common as it is the quickest way to send letters. But sending digital letters doesn’t show much of what you feel for your customers. Digital things can be easy and fast, but they still miss the impression of a business. That’s why there is always a need for something nice that can grab the attention of your customers at first glance. Here, letterheads play a substantial role and come in handy. Before we discuss their business significance, let’s first start with the basics!
What Are Letterheads?
Letterhead is the heading present at the header part of the letter paper. It typically comprises a company name, logo, name, address, and contact details. When you get letterhead printing, you have to make sure that every element is there on your letterhead and nothing is missing. A well-designed letterhead makes a company’s letters look formal and professional. For designing a good letterhead, you would need the help of designers as well as business planners as they both know the design and essential elements of any company letterhead.
Where Can You Use Your Business Letterheads?
There is a misconception among people regarding letterheads. They think that it is a thing of large corporations, and they employ letterheads to communicate with their clients, employees, investors, and others. However, the reality is a bit different. Businesses of all sizes and types require business letterheads in their letters. Whether you are an individual, a small start-up, or a large corporation, you need something to communicate with people, and your company’s letterhead would serve as a medium to do that.
Moreover, there are so many other ways to utilise letterheads, such as:
- Writing invoices
- Creating job letters to aspiring employees
- Minuting notices or meeting
- Making legal announcements and inter-departmental statements
- Giving business-related information to other parties
- Announcing public notices or informing specific individuals and groups
- Providing letters to your customers
The use of letterheads is not limited to workplaces. You can use them anywhere you find it suitable where someone needs a trusted document to make a confirmation, commitment, or giving the word. People are actively using online letterhead makers and editing programs to create letterheads. Though these free or paid tools are a great way to create one. If you don’t have complete knowledge of letterhead creation, then it will be just a piece of paper with your company or business name. It will not act as a trusted document. That’s why professional letterhead designing and letterhead printing are crucial, and you should not avoid them in any case.
Here are a few things you need to consider while creating your letterheads. These include:
- Choose Contrasting Colors For Your Letterhead Design: With letterheads, you get an opportunity to add colors to your channel of communication. You can add color to the letterhead border, header, and even the crucial parts of the body text. Don’t hesitate to experiment with bold colors. Bright and contrasting colors are the biggest graphic design trends.
- Position The Business Logo Correctly: The purpose of a letterhead is to make your business recognizable across all business communication platforms. It also plays a role in branding. That’s why people put logos at the top of their letterhead. You need to incorporate your logo seamlessly into your letterhead design, and it can be attained using color accents that match your logo.
- Using Solid Background Colors Could Be A Great Decision: For those who wish to make their letters recognizable at a glance, you need to take a risk with design choices. Try out the solid color background for your leatherheads instead of choosing a standard white background. Always remember, use light text for dark backgrounds and dark text for light backgrounds.
- Give Colorful Borders To Your Letterheads: People think that plain borders look simple, but they carry the greatest potential. A border can hold your design well with a neat bow. If you want a subtle border, choose a shade of grey or charcoal. Those who wish their communication to be striking can opt for a bold color.
- Use Directional Cues To Guide Readers: directional cues are visual indicators such as lines, arrows, and images with pointing fingers. They indicate the direction a reader is meant to look. The directional cues are not necessary on business letterhead. They can just help your business information flow appropriately. You can use an arrow shape in the header that points to the beginning of your text.
Having a business letterhead is important to make a first good impression of your business. This is the first thing that readers see. Therefore, you should pay attention to colors, placement of the text, design, and other things to bring much more attention than the plain text. Moreover, it looks more professional to have a letterhead as all your business transactions and correspondence will take place through it. Therefore it should be well-designed and printed on high-quality paper.