Using Personalised Business Cards as a Powerful Marketing Tool

Business cards | Kaizen Print

There are many ways to provide your company’s basic information to your potential customers and clients. Advertising banners, websites, social media accounts, and emails are a few to name. Then, what’s the value of personalised business cards, and why should a business have them? 

The simple and straightforward answer to this question is that a business card is not only a medium for sharing information; it is a powerful marketing tool. With personalised business cards, a company can grab the attention of their potential customers, make a long-lasting impression on them, and influence their decision-making.  

In this blog, we will comprehensively discuss how a business card acts as a powerful marketing tool. But before that, it is essential to know how to create a high-quality result-driven business card as a business card must be of high quality to be used as a marketing tool. So, let’s first explore some helpful tips for designing an effective and compelling business card. 

Some Helpful Tips For Creating a Compelling Business Card 

Consider the basic principles of graphic design

Whether you are up for designing large advertising banners or small business cards, the fundamental principles of graphic design never change. You should ensure that your business card is designed based on those basic principles. 

Choose cardstock for printing

Cardstock is also known as pasteboard and cover stock. It is a type of paper that is a bit thicker and durable compared to normal writing papers. It is like a paperboard, but a bit thinner and more flexible. You should use cardstock for printing your business card as it will be an ideal option for printing high-resolution graphics. 

Choose the right size

Business cards vary in size, depending on the different locations. Before choosing a particular dimension of your business card, it would be best to consult a printing company regarding the same. They will suggest the most suitable standard size for a business card. 

Use More Visual Elements

Visual elements, such as pictures, colors, and graphics, are powerful modes of communication. They are also effective in grabbing people’s attention. So, while designing your business card, make sure you add more and more visual elements. 

Add Important Basic Information

Typically, a standard business card consists of the company’s name, a logo, and contact information (phone number, email address, business address, fax number, website address, and social media IDs). You should add all this essential information about your company to your business cards. You can also add your photograph to build a strong recognition. 

By following these crucial tips, you can create an outstanding business card that will serve your business as a powerful and result-driven marketing tool.

Business Cards as a Powerful Marketing Tool  

Business cards contribute to a business’ growth in many ways. Though they are old-fashioned in this digital age, they play a significant role in increasing sales, revenues and expanding the market of a business.  

Here is how a business card works as a powerful marketing tool. Let’s explore!

It helps people know about you, your profession, or your business

Using business cards is a simple yet effective way to introduce yourself, your profession, or your business to people. Though there are more other effective ways to let people know about you, business cards are at the top of the list as they are result-driven marketing tools and super affordable. 

With business cards, you can tell the people:

  • Who you are?
  • What is your business or profession? Or what do you do? 
  • What is your business logo?
  • What are your contact details? 
  • What is your website? 

The best thing about business cards is that they can be carried easily in a wallet or pocket. Suppose, if a person forgets any important detail of your company, he/she can find that instantly by just putting out your business card from the pocket. And this is one of the biggest reasons why business cards still have their value in the market. 

It grabs people’s attention

Typically, a standard business card contains many attractive visual elements, including graphic designs, colors, and pictures. These visual elements make a business card attractive and engaging which helps grab people’s attention and make a lasting impression on them. 

It builds strong recognition and credibility

When people receive your business card, they get to know about your business and services. They also share about your business with others, and when they receive high-quality service from your side, a trust factor establishes between you and them. In this way, your business card helps in building strong recognition and credibility in the market. 

It lets people approach you in times of need

People keep your business cards in wallets or at a safe place for a long time. They put them out to see the contact details and other important information of your business in times of need. And then approach you to avail your services or buy your products. In this way, your business card contributes to increasing your sales and revenues. 

It helps you reach out to new customers

Using business cards is also an effective way to reach out to new customers. When you give your business cards to someone, he/she is most likely to get back to you in times of need. And when he/she approaches you to avail of your services, you add a new customer to your existing customer list.