In a world where marketers and business owners are told to think digital first, direct marketing with printed promotional products is quite often a tool which is overlooked when planning a marketing campaign.
Direct marketing is some of the most effective marketing you can do. Arm yourself with the correct tools and they can be incredibly effective especially for specific campaigns and brand awareness drives.
At Kaizen Print Belfast we’ve printed a significant number of promotional products over the years. So, we thought it was a good idea to put together some top tips to help you get the most out of your printed promotional products.
Don’t be afraid to be different
Shelf wobblers are a great tool for grabbing the attention of consumers in a busy environment such as a supermarket.
Our shelf wobblers are printed on 350gsm silk in full colour. Choose a vibrant design to stand out and land your message with impact. We can print your shelf wobblers in various sizes including A5, A6 and 100mm x 100mm square. We are also able to print bespoke sizes if you are looking for something a bit different.
Feather flags are a great alternative to some of the more traditional printed promotional display items. Perfect for indoor and outdoor use, they are a great tool to create a huge impact even if you’re working with a limited budget.
We offer single- or double-sided printing on our feather flags and you can choose from a few different choices of bases depending on your needs.
Our branded sampling counters are an excellent choice for trade shows or events. You will be competing against other exhibitors for the attention of those attending so your profile is all important.
Branded sampling counters also make excellent kiosks, easy to set up, they are a lightweight choice. Our best advice is to make sure your branding is effective and design bold so you catch the eye of passers-by.
Tried and tested is often the best choice
All too often we can be dismissive of more traditional printed promotion materials. However, we forget they’re traditional because they’ve a proven track record of being effective.
Mesh banners have long been a favourite printed promotional product. Durable, weather proof and sturdy they are ideal for a business who wants to grab attention. Whether you’re promoting a specific offer or looking to generate some brand awareness our mesh banners are produced with micro-holes which allow them to be placed outside in windy conditions. The holes allow air to pass through and this prevents them from lifting with the wind.
With some great design and effective copy you can be sure your message will be digested by the recipients of your flyers.
At Kaizen Print Belfast we print flyers in a variety of sizes including A7, A6, A5, A4, A3 and 1/3 A4. We can print on a number of different paper weights and with a gloss finish depending on your needs.
Track your progress where possible
Flyers have become even more popular with the recent surge in popularity of QR codes. QR codes provide a trackable way of checking in on the progress of your marketing campaign and help you to understand the source of your traffic.
They have become a really popular tool to include on your flyers for this reason and are something the team at Kaizen Print Belfast are adept at working with.
Think outside the box
Whilst we’ve gone through some more traditional forms of printed promotional products there are a few in there that you may as yet not have thought of.
We have a couple more examples of printed promotional products which are often overlooked.
Why not create some commotion at your next event or exhibition with some hand held paper flags? These are a great alternative to printed balloons. Put your company logo or messaging on them for maximum impact. We finish these products in house to ensure only the best results.
Our hand held paper flags can be printed A6, A5 or A4 and can be printed single or double sided.
Our kraft business cards are a great twist on a classic. Not only do they look cool with a traditional, rustic feel they’re surprisingly durable. Printed on 457mic kraft card they’re build to last. By nature they’re porous and absorb ink well, making them an ideal option for loyalty cards.
Printed Promotional Products in Belfast
Are you located in Belfast or indeed in Northern Ireland? At Kaizen Print we have helped businesses across the country organise their printed promotional materials. With a dedicated team and super-fast turnaround, we are on hand to advise you on your options.
Give our team a call today to see how we can help you make the most of your printed promotional materials on 028 9002 2474. or fill out our contact form.