87 internal customer  journey

What happens when a customer comes to your business. How are they greeted? What do they see? These are all things to address as part of the customers internal journey when they arrive onsite. Everything within your business should be constructed to provide a specific goal, or set of values, to those on your premises. Do you want to promote your product range? Have it on display? Do you want to show how environmentally aware your business is? Show it! Or if you want to inform your customers of other products and services you provide, then have displays or presenters prominently placed. Have a good look at what the customers experience is like from their perspective. Remember, people are inherently nosey and will see many things you will miss.

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