Waterproof posters are a great way to spread the word about an event or a sale you have on. While generally small in stature they certainly are not small in impact. They are great for a number of reasons;
- Easy to read in detail (if desired)
- Simple to install
- Great for local advertising
- Ideal for integrated campaigns
As far as out of home advertising goes, there are few options as cost-effective as posters. Posters are small enough and easy enough to put up to be put in all manner of high traffic locations. As well as being eye-catching they can also inform an audience in detail about what you have to say or sell. But how do you ensure that your posters maintain their quality? As we head into Spring, how can you ensure that your posters withstand the British weather? That’s where waterproof posters come in!
Traditionally waterproof posters have been laminated to protect them against the elements. At Kaizen Print we offer something slightly different. Made from a 300-micron Polypropylene vinyl, our waterproof posters are the next generation of laminated posters. Tougher and more durable than traditional laminate, our Polypropylene vinyl posters are;
- Great for indoor and outdoor use
- Tear resistant
- Washable or wipeable
And on top of all of this, they are actually cheaper than traditional laminated posters too – what’s not to love! As waterproof posters are wipeable they are also a great choice if you work in an environment where they may be subject to wear and tear. In bars and kitchens for example posters are likely to come into contact with food and drink or grease. On occasions such as this, why not take advantage of waterproof posters both indoors and out? Drive customers to your premises with outdoor posters and sell your services with posters that retain their quality no matter what is thrown at them. Simply wipe down your posters every few days and you’ll keep your posters looking shiny and new for much longer than traditional posters.
Don’t let the weather rain on your parade
Many businesses and event organisers can be put off however by the likelihood that poor weather may impact the quality of their posters. First impressions are everything and a faded poster can make the difference between your audience buying into what you have to offer or not. As a business you know that a weathered looking poster can create a negative impression. By investing in waterproof posters however you can ensure that your poster looks better for longer.
With Spring on the horizon there are many reasons why you may want to invest in posters. The great British springtime is the start of numerous outdoor events for example. Business doesn’t stop for the weather and neither should you. Each marketing campaign has its own unique requirements. If you want to raise awareness for your event then you’ll also want to make sure you advertise in your local area. It may be that posters would be a perfect fit were it not for the typically poor weather conditions.
By opting for waterproof posters you can have your cake and eat it. Don’t wait until summer to get your message out there. Benefit from all of the advantages of posters without the risk of wear and tear.
At Kaizen Print we have helped numerous businesses design and print outstanding waterproof posters. To find out more about how you can benefit from waterproof posters visit our waterproof posters page or get in touch via our contact form or by calling 028 9002 2474.