Whether you have a sale on or you want to shout about your brand, drawing attention from passers by your premises can be a key opportunity. But how do you achieve this? It may not always be possible to display your brand or sales message on the walls – so why not try your windows?
Dependent on your building premises you may work in any of the following;
- Shared offices
- A brick or pebbledash building
- A glass-fronted store
Any one of these building types can make it difficult to add displays. Outdoor branding solutions also tend to be expensive and permanent. Window vinyl is a fantastic solution to this problem, and here’s why;
It encourage customers to take action
One of the primary objectives of your window vinyl is to drive action. Entice customers off the street or encourage them to look you up by placing a prominent brand logo and call to action on your window vinyl. At Kaizen Print our window vinyls can be customised to virtually any height and width. By covering such a large space your window display is sure to make an impact and will also be legible from a distance.
It raises awareness of your brand
Making people aware of who you are and what you have to offer is critical to your business. Window vinyls help to drive action, but they also help generate awareness in your local area. If your premises is situated in an area with a lot of passing traffic then you could be missing a trick if you aren’t taking advantage of the opportunity to brand your premises.
It makes good use of space
It may not even have occurred to you that your window space may be a potential space to include advertising. Many people naturally think of the walls as a starting point for their branding, forgetting the possibilities of windows. As with any project in which you are trying to raise awareness, the more avenues you try the better. And if your premises are situated in a high traffic area then all the better.
It adds privacy
Many businesses invest in shutters to provide privacy from outside looking in. If this is you then why not kill two birds with one stone and combine this with an advertising opportunity? It always helps to keep your mind open to alternative solutions. Often when attempting to solve one problem it may be possible to solve others too.
It offers the best of both worlds
Covering up your windows needn’t mean shutting your premises off from the outside world for those working inside. One way window vinyl enables you the option of being able to see through it from one side but not the other. With one way vinyl you can;
- Present your brand in an eye-catching and attractive way
- Keep your workspace private from the outside looking in
- And, keep the same view that your workspace has always had
So it’s a win-win! While marketing your brand is of course vital it needn’t come at the expense of employee satisfaction within your building. Window spaces offer natural light and a view to the outside world. Both of which are important for the wellbeing of those working within.
At Kaizen Print we have helped numerous businesses install window vinyl on their premises. We know the difference a great vinyl window display can make so we have also installed it on our own windows! To find out more about how you could benefit from window vinyl you can visit our one way vinyl page or get in touch via our contact form or by calling 028 9002 2474.