Making your leaflets and flyers the ultimate marketing tool

Running a business is no easy task. From accounts, to sales, HR to marketing, like it or not, the decision will ultimately fall in your lap and unless you’ve a business degree, many of these decisions are new and possibly daunting. Well, forget about marketing, because that’s our department, but when you come to see us, we’d love you to have a key points planned out that will help us create leaflets and posters, that will help your business sell more. 

Leaflet Printing

Use Leaflet Printing to Grab Attention

With all our leaflet design projects we promote a feature side and an information side. One to ensure you grab peoples attention and the other to your potential customer enough information to make an informed purchasing decision. The feature side should invite the customer to read more. Ask a sales question Paying too much for your printing? or promote an offer “10% off flyers this month” and entice your customers to read on. The feature side will be supplemented with the additional information that provides the benefits of your products and services above competitors, it provides a little information on your products and of course the ultimate link to sale, the actual sales message you want to portray and how an interested party can get in touch.

Link your digital and offline marketing assets

Include a link to your website and display it clearly so people can visit it for further information. Provide your telephone number for those people who really are au fait with the internet and ultimately through the web or via the phone, the purpose of these leaflets is to generate leads for your salespeople to follow up with and close the sale. 

Monitoring Your Response 

Ensure you get the best response possible by including an offer or incentive for your customers if they mention the flyer. Giving this incentive will allow you to monitor the response to the campaign your customers have received. Over the period of 3-4 campaigns this will then allow you to asses what actually works for your customers and how to turn them on to your products and services.

Ultimately the goal is to sell more of your products and services and flyers are an absolutely awesome way of doing this. They are cost effective, they are easy to distribute and monitor the campaigns. Review the points above and when we talk about your campaigns, we’ll be able to come up with the best looking/working flyer ever! Leaflet printing is one of the most effective ways of promoting your business. Many companies throughout the province use a variety of activities, with leaflet design, print and mailing at the centre of marketing focus.

Recent Online Leaflet Printing Projects

Throughout the last few months, we have worked on a number of high profile leaflet campaigns for a wide variety of markets; however, none are as prominent in our mind as the projects completed for TW Sports. If you are not aware of these guys and you have children, you definitely want to check out their summer schools for some of the best coaching available in Northern Ireland.

We started our first leaflet project for TW Sports Easter Schools and provided an initial consultation, to ascertain the key messages to be portrayed in this project. This was followed by design of the A5 leaflets & posters used to promote the events. Not only were we on hand to provide sound advice, as well as affordable design and print, but also through our distribution partners, we were able to save TW Sports considerable time and money on the posting of over 5000 leaflets.

Our help and support throughout this first project has led just this month, to the completion of our second major project for Tim and his team.

The TW Sports World Cup Summer Camps, for children between the ages of 2 & 13, start on the 5th July and are being held in 14 locations around throughout province. Please visit TW Sports or visit them on Facebook for more information.

Kaizen Print provide high quality, sensibly priced marketing materials and business stationery. Working to the tightest deadline & budgets, Kaizen Print are only just a call away.

Tim Waring – TW Sports