Brochures are a fantastic way to make an impact with your target audience. Providing an exceptional opportunity to give a clear and focused message, and lots of scope to go into more detail about your product and/ or service, brochures are a highly engaging, tangible and aesthetically pleasing form of advertising that can do wonders for your brand. Here’s how to put together a perfect printed brochure.
Before you start to design your brochure it’s important that you know every element that you’ll want to include, and that you have a very strong idea of what you want to achieve with your brochures and how you are going to achieve it. Elements you’ll want to consider in your planning include;
- Brochure Page Size (A4 or A5)
- Brochure Orientation (Portrait or Landscape)
- The finish (what material do you want to use?)
- The number of pages you’ll want to include
- The layout of each of your pages
- The content that you want to include
- The style and theme
Planning ahead is the most important part of any brochure printing project. Without a proper and robust plan in place before you start your brochure design you will likely end up either spending a lot more time, in the long run, either correcting errors and reformatting your brochure, or it is likely to affect the quality of your final product. So make sure you put some time into planning and involve all parties that need to be involved to ensure you don’t miss anything.
Once you have a framework to create the perfect brochure, you’ll want to start writing your content. Whether you are completing this work yourself, there are multiple people working on it, or, if you are outsourcing the project, it is important that you work to a set brief so that everyone understands the word limits and objectives of what you want to achieve.
Now that you have the content you want its time to lay it out in a way that makes visual sense and that will help to really sell what you have to offer. As part of the design process, you’ll want to ensure that you have some basic rules around the design of each of your pages and put a limit on the extent of content you are adding so that the design does not become compromised. As you carry out the design process ensure a constant proofing process, because, as comprehensive as any planning process can be, there is always going to need to be flexibility and adaptation as you complete your design.
Choose your print finish
Once you have a brochure that you are happy with its time to commit to a final print. Whether you want no lamination, a Matt or Gloss laminated finish, and all of the other print questions will have been covered in your planning phase, however, now is the time to iron out all of these details with your printer. There is no right answer to which is the best print finish for your brochure or how many pages is best, simply what is best for you, the objectives you have, and the message that you want to deliver. Each option offers its own advantages and it will depend on both your budget and the objectives you have in mind for your particular project, so just ensure that whatever option you choose, it makes sense to your individual project.
Send it to print
The final step is to send your brochure to print. Make sure that you have clearly communicated exactly what it is that you are after and the number of brochures you would like to print. Send your design over in a PDF format and you’re all set to print a perfect brochure.