Designing perfect printed brochure is an artform, but that doesn’t mean that it is an impossible task. Here’s a few of our top tips when considering the best design options for your printed brochures;
- Plan ahead
- Have clear objectives
- Know your audience
- Keep it nice and simple
- Be focused, clear & consistent
- Allow yourself time
- Check it, then check it again
When it comes to printed marketing materials it is perhaps more important than any other marketing activity to plan ahead. While there are options to redesign or change bits and pieces within your booklet at a later date (as part of a print re-run), ultimately, you will want to ensure that your printed brochure is as future proof as is possible. You do not want to encounter issues with content becoming out of date a couple of months after printing, so just ensure that your printed brochure will stand the test of time in order to maximise your results.
Have clear objectives
There’s no point in simply starting a brochure project for the sake of it. Before you start designing your brochure, you’ll want to know who your target audience is, what their needs are, and how your product or service fulfills these needs. Once you’ve got a clear idea of your objectives this can then form the basis for the content and design element of your brochures.
Know your audience
Now this might sound obvious but it is often surprising to see the number of businesses that seem to struggle when it comes to knowing how to speak to their customers, or what exactly it is that they want to know. The better you know your audience, the more likely you are to be able to design the perfect printed brochure for their specific needs.
Keep it nice and simple
While printed brochures do allow more time to introduce and explain your products and services, ultimately, you’ll want to ensure that you are still being focused with your content. If there is any extraneous information that can potentially left out, then do your best to squeeze this out of your content to free up space for the real gold content that you are looking to provide. You don’t want images and text to take over your content to the point where the reader doesn’t know where to look either. Your text and imagery should be balanced proportionately and you should also think about how you use the space between the imagery and text. Giving readers a bit of breathing space can enable a better overall experience.
Be focused, clear & consistent
Going hand-in-hand with aiming for simplicity, your printed brochure design should be focused, clear and consistent at all times. Any inconsistencies in the design, whether it be in relation to the colours used, fonts, or general layout re. Spacings and sizes of different elements on the page are likely to make your brochure look unprofessional, and also to make it more difficult for your customers to read.
Allow yourself time
As any business will know, time is the most precious commodity. All businesses have numerous competing priorities at any given time, and finding the time to complete tasks is an ongoing juggling act for the majority of employees within your business. Along with your plan, make sure you have the time to give the creation of your printed brochures, and allow for those curve balls that inevitably happen.
Check it, then check it again
As with any print job, a full proofing process is essential and should be planned into your project from the start. Proof your work and get others to look over it too. A fresh pair of eyes will always help you to see the bits that you would otherwise miss.
At Kaizen Print we are experts in designing and printing high quality brochures. We can guide you to the best options in regards to your printed brochures, and we have the experience to help you really connect with your audience in the way that you are hoping to.