At Kaizen we’re not just a class leading printing company, but also an award winning Graphic Design Studio. Our team of highly dedicated and educated design professionals have created hundreds if not thousands of roller banners during each of their careers. You don’t operate at that level without understanding the basics and of course advanced design techniques used to create the perfect roller banner.
Our design studio have brought their 6 top tips to help guide you through the creative process of designing a roller banner.
1) Don’t feel you need to fill every space
The old saying less is more holds true when designing a roll up banner. Remember why you are creating a roller banner in the first place. What are its objectives and how can you attain this with high quality design. The answer is usually by simplifying the message you’re trying to promote.
2) Consider the layout of a roller banner
When engaging with graphic designer, what actually helps them understand your vision for the project is to create a quick sketch placing the key elements you think you might need loosely on the design. This little sketch not only helps us understand the relevance and hierarchy of the content provided, but also guides us in understanding the campaign needs. We will of course review this for you and give you our guidance. As standard, roller banners follow a basic hierarchy of content. Logo at the top, sales message below this and towards the bottom of the artwork, a link to sale (web address, email address or telephone number. In the background there may be solid printed corporate colours, a striking image from your own database or purchased from a stock library.
3) Keep the design on brand
It’s very tempting to go off campaign with roller banners and keep them generic for the company needs. This is completely fine, but if engaging in a specific campaign, it may be more appropriate to strengthen this through additional items such as a roller banner. With associated marketing materials all follow a similar style, structure and presenting a unified sales message, the campaign will undoubtedly become stronger. Ensure all specific campaign flyers posters and brochures follow a similar strategy.
4) Understanding your customer
One of the biggest mistakes we see when designing roller banners, flyers or posters, is that the marketing campaign has little direction. Many business owners fall into the trap that every campaign is being used as a catch all marketing piece to target all people and for all things. However by focusing on a smaller more targeted market or specific campaigns, proves to generate much greater results. Think more targeted campaigns, less catch all.
5) How will your banner be utilised
One of the first things we suggest to customers looking to create a roller banner, is to ask themselves where it will be placed and what its actual purpose is. If for example the banner is just to direct people visiting an event or exhibition to your stand, its purpose will be different from a banner used to launch a product or service. Knowing and more importantly understanding who and what a potential users view will be, will help us craft and design the perfect roller banner.
6) What you put in you get out
If you’ve used graphic design services before, the designer may have requested high resolution imagery or vector graphics for their design. By obtaining or supplying high quality imagery is paramount to the quality of your roller banner. Low resolution images or images “from the internet” wouldn’t be suitable for print and are usually discouraged from use.
We recommend all images presented for use on the banner are at least 300 DPI and are converted to CMYK colour spectrum. Any logos should be present as a hi-res vector PDF or as an EPS or AI file. By affording us high quality graphics and logos, we can ensure HD print quality.
If you want to chat to our design studio about any of your design projects including roller banners, please get in touch with the team via our contact page