Shelf Strips – What are they?

shelf strip printing belfast
shelf strips printing, Belfast

As all retailers know, getting a sales message across that catches the eye without being a hindrance can be a challenge. Space is at a premium when it comes to your in-store advertising, so it is vital that you make the most of it. Shelf strips are one fantastic solution to this problem. Placed on shelf edges, shelf strips are thin slips of polypropylene banner material that are used to present key sales messages. 

What are shelf strips used for?

Letting customers know you have a sale on

Got a half-price sale on? Shelf strips offer an opportunity to enhance your sales messaging. While large advertising boards placed in areas where you have a particular offer on or suspended from the ceiling can be a great way to grab the attention of your customers, shelf strips can be just as, if not more effective, than their more in your face counterparts. As the focus of your shoppers will be directly on your shelves, it makes sense from an advertising point of view to take advantage of this by putting your advertising in a place where it will meet their gaze. 

Tell your customers something important

Shelf strips are not only used to advertise a sale. They are also a great way to guide your customers about what you have to offer. For your customers, time is precious, and the majority will spend very little time deliberating over whether or not to buy. Key visual guides will not only help your customers to buy from you, they will also enhance the overall shopping experience, making them more likely to come back. If you can provide a positive and simple shopping experience, this will often have as much of a positive impact as a low-cost final bill. 

Increase brand presence

Sometimes a products packaging just isn’t enough. Shelf strips can help to lift your products off the shelves and into the baskets of your customers. That extra brand resonance can really make all the difference. Many products will be household names, so by reiterating brand messages on your shelf strips, you can really help to reinforce the power of the brands on show. 

What are shelf strips made out of?

At Kaizen Print we provide only the highest-quality polypropylene material along with a fantastic print finish. Our shelf strips are made from 300mic  polypropylene material that is simultaneously robust, waterproof and rip-proof. This means that there is no need to laminate your shelf strips as they are durable enough already to withstand typical wear and tear. This has additional monetary benefits as you won’t need to fork out twice. 

How do you get a high-quality print finish?

At Kaizen Print we use state of the art large format Roland printers to produce our shelf strips. We then cut them down to size, smooth them off, and pack them neatly to be delivered directly to you. 

Our shelf strips are cut into the following size options, (however we can also accommodate for bespoke requirements too):

  • 25mm x 500mm
  • 40mm x 500mm
  • 25mm x 1000mm
  • 40mm x 1000mm

At Kaizen Print we are experts when it comes to retail and point of sale advertising. Our high-quality advertising materials such as our shelf strips can be both designed and printed to an exceptional standard by our dedicated team. To find out more about how we can help, visit our shelf edge strips page, or get in touch via our contact page or by calling 028 9002 2474.