As probably one of the biggest geeks you’ll find, I have a huge interest in online marketing and the quest to get our website to the top of google. When asked about this, I usually provide a number of easy tips to follow and these tips work. But if you are serious about sep, then you have to spend time and a little money to get to the top of search engines. But remember search engines aren’t the be all and end all to marketing. But I digress, First things first! There is no easy or cheap fix. Nor can you throw a tonne of money in a one-time blast and hope to have your website rank number 1 forever. Unfortunately thats not how this works! Here’s what we do to help our ranking. While every website is different, these basic tips will make big impact on your business.
1. Update website content
Once a week, or more often, I write a blog post that describes some aspect of Kaizen Prints’ activities. Whether it’s a case study on a customers marketing activities, to show off some of our amazing design and print or really just to discuss some of the latest print technology. The effort put into your content will return business to you ten fold. Trust me!
2. Post on Social Media
The power of social media is unfathomable to those who don’t use it correctly. For those who do, it’s the single greatest tool in your arsenal to drive traffic to you site, FOR FREE! Use it and inject some of that amazing personality you have into your profile. It will do wonders for your traffic and sales.
3. Become an authority on a your business type
We have customers who within their respective industries are ‘Authorities’ on their market. By being the person everyone turns to for a particular subject, you gain trust from customers, even if they have never shopped with you or used your services before. Now I’m not suggesting you go out and learn you industry inside out, but by operating in a business for a period of time, you do become an expert in a particular field and by expert I mean, someone who has made many mistakes in a field and can’t instruct people how not to make these mistakes you have made. I hope these little pointers help you in some way attack your online marketing throughout 2014.
Unfortunately we don’t provide any SEO services for clients currently, but this is an area of business we are exploring in the coming months. Once we have a team in place to support our clients, we will of course be bringing this exciting area of our business to life.
Like any marketing activity, search engine optimisation should be engaged in conjunction with other considered options, both online and offline. We always recommend a mixture of brochure printing, leaflet printing and of course roll up banners in any marketing mix.