People Plus NI, a leading employment support and training services company across the UK & Ireland, sought graphic designers in Belfast to help launch a campaign for school leavers. We’re delighted to say, they engaged with Kaizen’s own designers to accomplish this project. Today we discuss the design of the projects deliverables including roller banners.
People Plus NI, a leading employment support and training services company across the UK & Ireland, sought graphic designers in Belfast to help launch a campaign for school leavers. We’re delighted to say, they engaged with Kaizen’s own designers to accomplish this project. Today we discuss the design of the projects deliverables including roller banners.
Brand Guidelines
The key to working with established brands is utilising their brand guidelines to the fullest. Inexperienced designers will ignore this document to their peril. A brand and it’s guidelines have been considered somewhat in advance of this project and it is best practice to engage these “rules” and build your project around them.
With that said, exploring opportunities through graphic design, while remaining within the guidelines is always recommended. To give a real world example: Within this project we proposed to bring a freshness to the brand palette expanding on the corporate red to really grab attention towards the pvc banners, introducing a yellow secondary colour. After carefully selecting 3 images that set the right tone, this allows the campaign to have a variance in the output direction. This is clearly seen across the suite of flyers, posters and PVC banners that were all digitally printed. It was important that their styling, lighting and mood married to form a considered suite.
Brand Hierarchy
A brand hierarchy was established to allow the funders to be represented and recognised alongside the provider People Plus NI. Mono white out versions were used to give equal weighting to the supporting bodies.
Deliverables
Throughout the project we had a number of key deliverables to provide support for the creative through printed media. These included leaflets, roller banner printing, pvc banners posters and a number of booklets. With our in-house capabilities, we were able to print and deliver the digitally printed items in record time, meeting and exceeding all expected deadlines.
The outcome was a contemporary campaign that follows brand guidelines and was a marked step forward from previous campaigns, relating to the target market and driving enquiries to the contact number and website, as a method of getting onboard with the attractive recruitment and training opportunities that People Plus NI have to offer.
At kaizenprint.co.uk we have a team of professional graphic designers ready to assist with all manner of design for print and digital uses. To start a project, please get in touch with us via the contact form.
