Roller Banners are a great product to bring to trade shows, exhibitions or even popping up outside venues or shops. However due to their size and the space you have to play about with, it is important that when designing them, you get everything right. In that sense, today we are going to take a look at the top 5 things to consider when designing roller banners and setting them up to be printed.
Top 5 things to consider when designing roller banners
- Brand Positioning
- High Quality Imagery
- Strong Colour
- Contact Details
Ensure the logo/branding is at the top
With roller banners you have a lot of space to work with, so it is important to utilise it properly. One way that you can do this, is by always having your logo or branding at the top of the banner. This is important as you want your brand to be the first thing that potential clients and customers see when they walking around, so it is important to keep it all at eye level.
When thinking about the text and information you are going to put on your roller banner, think carefully about the way people normally read things. More often than not people read from the left to the right, so it is important that you stick to this with your roller banner. It will make reading the information you have on their a lot easier for everyone, as well as steering away from any confusion as to what the banner says. As well as this, ensure that you only put the most important information on your banner. The more text you add the harder it will be to read, making people turn away from it, so less really is more in this case.
High Quality Imagery
As roller banners are quite large, it is vitally important that any images you use on them are of only the highest quality. The last thing you want when it has been printed is for the images to be pixelated, throwing off the look and quality of your banner. To stop this from happening, it is important not to just grab images off Google Images and throw them on there, as the resolution will be low and they will also be set up for RGB. For images you will either want to use high quality stock images from the likes of Adobe Stock or use your own photography. As well as this, make sure that they are set up as CMYK colours for print and not RGB.
The purpose of a roller banner is to attract attention and one way that this will happen is by making sure that whatever colours you decide to use are bright and really pop off it. The last thing you want is for the colours to look dull and the banner to just blend into the background. All of this will also depend on the colouring you use for your business/brand, however if you need to use darker colours, try and compliment them with lighter ones, to ensure you stand out.
Contact details are a must
Finally, one of the last things you want to make sure of is that you have included your contact details on your roller banner. This is especially important if you know that you aren’t necessarily going to be manning a stand you may have, so will need to provide these if potential customers and clients come across and want to get in touch about the products/services that you are offering.
We hope that this article has provided you with some insight into the best way to design your roller banners and also set them up for printing, as they truly are one of the best pieces of marketing material that you can own. If you have any upcoming shows or exhibitions and are thinking about taking some roller banners with you, please don’t hesitate to get in touch with us, as we would be more than happy to print them for you.