Brochures, we all know what they are. Certainly where I live they are used quite a lot to inform you about upcoming events in the town. Or perhaps you have been got one when calling into travel agents? They will infor you of certain villas, hotels or resorts at the destination you are looking at. Whatever it might have been, we’ve all been given one. At the time of receiving one, you might not think much of it. However what do you go straight back to when you want to be reminded of an event, or show someone where you are thinking of staying? The brochure. This alone shows you how effective they are as marketing tools, but read on to find out more, and see how they can benefit you and your business.
Brochures are incredibly cost effective. Quick and easy to print, and given out by hand at meetings, trade shows or even in shops, often coming hand in hand with business cards. This provides a huge advantage for clients and businesses, as it allows them to get the word out about themselves without breaking the bank to do so.
That personal touch
It also makes the meeting more personal, by giving out physical brochures. Anyone can have their brochure digitally, and send it to prospective clients through an email or tell them that you will send a link after the meeting has finished. But what really sells it, is if you have physically made the journey to trade events or brought physical copies to your meetings. Firstly, this shows your clients and customers that you care. You have made that extra effort to ensure they get the information you think they will need in person. Aside from this however, it also means you are on hand to answer any questions they may have there and then. You can go through it and explain to them the aspects of your business, as well as anything they may not understand. In the long run, this means that when the client or customer leaves, they won’t have to spend time wondering what something means. They can go through the brochure on their own, already thinking about using the products or services that your business may offer.
Quality in stock
Take a moment to think about how you would feel if you were given a brochure that was on low quality paper and had been designed badly. You would immediately think that the person who owned the business and the business itself was not up to the standard you would want to work with. Even if they were in fact the best for what you needed, you wouldn’t think about using them, as we often make judgements on first appearances. This is as true for people as it is for what they hand us. That is why, if your brochure looks great, clients and customers will immediately think the same of you. At kaizenprint.co.uk, we couldn’t understand this better. We have worked with hundreds if not thousands of clients across the country, that have trusted us to design them and print them the highest quality brochures, and we have never let them down. Clients and customers won’t thrown high quality away, so make sure yours is of the highest, to give you that headstart when making those meetings.
It’s all yours
A brochure includes your design and your information. So make it yours. One of the great things about brochures, is the fact that you can include everything that you need to. There are no regulations or shared space that you might get with a digital ad. Included in this, is the opportunity for repetition. Within a brochure you can include your business logo or name 2 maybe 3 times. If repetition works in life, why wouldn’t it work in marketing? Get your name out there, let clients and customers know who you are and what you do. This way, when they are in need of the products or services that your business offers them, you will be at the forefront of their mind.
At kaizenprint.co.uk, we want to make sure your marketing experience is the best. We want to help. If you’re in need of brochures, printed in only the highest quality paper, then why not give us a call on 028 9002 2474 and speak to one of our team? Alternatively, send us an email on our contact page