Why You Should Use QR Codes

Marketing | Combining Print and Digital

Barcodes have been around for decades, from supermarkets to retail supply chains. We even take them for granted. The QR code is a new version of the bar code. QR stands for quick response, and it’s faster and much more reliable than barcodes. 

And you only need one thing to use them: a smartphone that converts that image into usable information. 

During the coronavirus pandemic, businesses big and small are looking for ways to offer customers a touch-free experience. That means cash and credit cards are out and touch-free payments are in. At restaurants, paper menus are out and disposable and digital menus are in.

Basically, a QR code works in the same way as a barcode at the supermarket. When your smartphone scans the code, it translates that information into a link that leads to something recognisable — like a PDF of a restaurant menu or a payment portal. 

Our New QR Code Discs

Make menu viewing completely hands off with our Menu Discs. Printed on a matt vinyl and applied to a 150mm acrylic disc, menus can be viewed on your phone by simply scanning the QR Code or tapping your NFC enabled device on the disc. 

Our QR Code / NFC Menu Discs are perfect for restaurants who have implemented a digital menu system on their website and throughout their business. By creating an engaging design and allowing users to effortlessly view online menus, we are helping restaurateurs to navigate the post-covid health and safety measures they must implement

How to Read a QR Code With Your Smartphone

Got an iPhone or iPad? It’s a snap to scan QR codes, because Apple built a QR code reader right into the camera. Simply open the camera app, hold the rear-facing camera steady so the QR code is clearly visible.Your phone will recognise the code and show you a notification, which you can tap to go to the desired function.

Most Android phones also have a QR code reader built into the camera but if not, you can download the Google Lens app.

It really is as simple as that – scan and go.

So how can your business use them?

The options are endless with QR codes – But you just need to have a think on how best you can use them for your business. 

At Kaizen, we have been using QR codes for a while now and so we know how to develop them and print them onto various print marketing material. Just contact our sales team on XX to speak about having one made for your business. 

The benefits of using QR codes

You can customise them

A QR code is no longer all black and white. Businesses can design and customise QR codes based on their specific requirements. You have the option of changing the color of your QR code’s background and foreground based on the theme and color scale of your campaign or business. You can also include business logos in your QR code design. When it comes to customisation of QR code designs, the only limit is the extent of your imagination.

Businesses can choose to print these QR codes on any marketing material that is best suited for the category of business.

Marketers can Track Campaigns 

Keeping track of your QR code scans is an excellent way of defining the success or failure of your QR code campaigns. For businesses with QR codes printed on different marketing materials, tracking scans of each QR code help to identify and rank the marketing tools from most to least effective thereby optimising the results obtained.

QR codes breathe new life into traditional marketing

Digital marketing gained traction for one very important reason: Tracking performance metrics. Something that was impossible with traditional forms of marketing. But, with QR codes, marketers can finally understand which marketing campaigns are performing well based on the number of scans.

QR Codes are extremely effective 

The cost of running a traditional marketing campaign can be quite steep without having any measurable results. That is why QR Codes have gained so much popularity. Not only are they cost-effective, but they are also extremely easy to create.

To speak to one of our team about this, please contact us through our contact form, Email us on [email protected] or call us on 028 9002 2474