Roll up banner design guide

Whether you are planning your next exhibition or event stand, or you are looking to increase advertising and branding within your store or office, roll up banners are a fantastic way to get your message across. Large, attention-grabbing, and cost-effective, as well as practical and portable, roll-up banners offer a number of advertising solutions for brands looking to get their message across to new prospects. 

So how do you ensure that you make the most of your banners with effective design? 

• Don’t try to say too much
• Put your brand front and centre
• Choose images and graphics carefully
• Future proof your design
• Be bold and eye-catching

Don’t try to say too much

A common mistake when designing any advertising material is how much to include within your design. As you have so much to say about your brand and your business, and so many important features that you need to get across, it can be difficult to whittle your messages down. And while there is space on a banner to add more information, the temptation can be to fill it. Restraint on this point, however, can make all the difference. To ensure that your roll up banner maintains a visual impact, while also get across the crux of your message, you’ll want to reduce the amount of content you are asking your audience to read wherever possible. 

Put your brand front and centre

Your roll-up banners are a key piece of branding real-estate. If you attend exhibitions and events, it can be easy to get distracted with specific messaging for that event and forget about the focus on the brand. A key function of your roll-up banners is for your audience to remember your brand after they have been in contact with it. For this reason, you’ll want to make sure that your logo is prominent and that your branding is visually exciting and memorable.   

Choose images and graphics carefully

The images that you decide to use for your roll-up banners need to serve multiple purposes. You’ll want them to show off your brand to its fullest, to encapsulate the particular message that you are trying to get across, and to capture the attention of your audience. How you apply your imagery and graphics is vitally important to the success of your roll-up banner design. Try to think of images that might not be traditionally associated with your brand or what it has to offer, while at the same time being unmistakably connected in some way. By avoiding clichéd imagery you can grab your audience’s attention before they have even fully understood what you have to offer.

Future proof your design

Ideally, you’ll want to get as much use out of your roll-up banners as possible. While you may draw attention to a particular sale if at all possible it is advisable to consider any elements of your banner design that might make it unusable in the future. 

Be bold and eye-catching

Try to do something a little different with your roll-up banner design. The intention of your roll-up banner design should be to gain as much attention as possible. A beautiful, vibrant and bold roll-up banner can really make a good impression and draw your audience in to engage with you in more detail. 

At Kaizen Print we have many years of experience helping brands with their roll-up banners. Our team of dedicated experts can help you make exactly the right impression and get you the results you are after. To find out more how we can help you, you can visit our roll-up banners page, get in touch via our contact page, or by calling 028 9002 2474.