The number one objective for anyone that regularly exhibits at trade shows or is looking to try out a trade show for the first time, is to stand out from the crowd.
Trade shows are the perfect opportunity to get in front of your target audience and to let them know how you can help provide a solution for them. The personal approach that trade shows enable is a particular advantage to trade shows.
There are very few marketing avenues that provide quite such an opportunity to get face to face with your customers and to really sell what you have to offer directly to your target audience. So how do you make sure that you stand out at your next trade show?
Our top tips for planning your trade show stand are to…
Understand your venue
What kind of audience are you expecting to attend the event? What is the general theme of the event? Is it a professional event or something a bit more fun and informal? Once you know what to expect from the venue you can start to plan your approach in a little more detail.
Plan our your stand
While trade shows enable you to win over your audience with your winning personality and sales pitch, this does not mean that you can rely on this alone.
Many trade shows are very busy and packed full of other exhibitors vying for your audience’s attention. Your trade show stand is an invaluable means of drawing in a crowd and engaging them with your brand message. Once you have booked your place at a trade show, you’ll, therefore, want to ensure that you plan how you plan to present your message thoroughly.
Find out your location
Your location can make a big difference in how successful your event is overall. Find out where in the venue you have been placed and what opportunities or challenges this might present. If possible, it helps to visit the venue so you can get a feel for how your stand will fit.
Create a design framework
As well as finding out about the trade show venue and where you will be placed you’ll also want to know the size of the stand that you have been allocated and how best to make the most of the space you have available. By designing your stand you can start to piece together what might work or not.
Choose your stand materials
There are a number of items you can take advantage of as part of your trade show stand. Before completing your design plan it helps to know the possibilities available to you and how best to use them.
Your display stand is your primary piece of advertising real estate. As the largest surface area available to you, it is important that you really make the most of the space you have available. Stay true to your brand, don’t overcrowd your key message, and do something a little different to everyone else with your design and you’re onto a winning formula.
Roller banners are a fantastic means of grabbing attention. Roller banners are simultaneously large while taking up relatively little space. They are also extremely portable and easy to put up and take down. For anyone looking to stand out, roller banners really do work.
Fabric media walls are a great alternative to the more traditional magnetic pop-up stands. Fabric media walls offer a fantastic quality of picture and can be stretched across a lighter aluminium frame making them more portable than standard display stands. Because the graphic is stretched across the frame it also eliminates the problem where the seems can be seen between each of the sections.
At Kaizen Print we have worked for many years with many clients to help them create stand out trade show stands. To find out how we can help, you can fill out our contact form, or get in touch by calling 028 9002 2474.