As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the marketing industry, marketers are facing the challenge to adapt their tactics. With companies across the board looking at ways to reduce their spend while still remaining competitive – Marketers have to think of newer ways to reach their audience.
Traditional marketing methods that focus on out of home methods like billboards and adshels will be replaced by in-home advertising that not only reduce the bill but also can still be highly effective.
Today we are going to focus on one of those in-home marketing methods – Door Hangers, in particular in the hospitality industry.
The Benefits of Door Hangers
Ensure Your Customers Get The Message
It’s easy for people to ignore many other forms of advertisement. For example, when people see ads on television, they often change their channel. Many people will turn their radio to another station when they hear an advertisement. Even though newspaper advertisement is still widely-used, fewer people are reading the newspaper today than in the past.
However, you can ensure your customers receive the message if you use door hangers. They will have to glance at it, and many people will take the time to read it. That is why using them is one of the most effective ways you can advertise your business.
In hospitality, yo can use door hangers to promote a new menu, highlight changes to your hotel or outline new offers and recommendations for your customers.
One of the many great things about using door hangers for advertisement is that it allows you to be flexible. There are a variety of things you can use them to promote. You can advertise your seasonal and holiday promotions. Custom printed door hangers can help support the opening of a new service or a change in service at your hotel. There are endless possibilities.
A benefit includes the ability to customise them to represent your marketing needs and your overall purpose. You can choose the colors, fonts, images, and graphics.
To be truly relevant you need to design it in a way to keep their attention and make sure that they remember your business. You need a color scheme that is appealing and a font that is large and easy to read. The design should be simplistic with an impactful focus on your call to action. When people see your door hanger they should know immediately what you want them to do.
Always Track Your Response Rate
It’s easy to say that door hangers don’t work, but they rarely are tracking responses to verify this. There are many ways that you can track how effective your door hangers are. This includes: Custom URLs / QR codes / Tracked phone numbers
If you put your mind to it you can probably think of many other ways to easily track your response rate. This will help you to identify what designs & offers work and which ones don’t. This way you will always be able to maximise your marketing efforts.