What is print ready artwork?
Print Ready (or Press Ready) is the term used to describe a printable file that meets all guidelines and specifications required to produce a perfectly printed document without alteration by a pre-press team.
Many times a day, we receive artwork that will print at an unacceptable quality level. We wouldn’t accept it, nor would we expect you to either. Thankfully with our eagled eyed production team, we’ve developed processes and software to spot many common issues with artwork before we print.
We’re pretty flexible with our printing, but the rules of print ready artwork don’t bend and to ensure you get the best print possible we ask that if you are supplying your own artwork you follow our guidelines below.
A print ready file has:
- Artwork supplied at the correct size
- 3mm bleed supplied on all sides of the artwork
- All RGB/Spot/Pantone colours converted to CMYK. We will convert all files, but in doing so there might be slight colour variations
- A safe area of 4mm on the inside of the graphic to ensure no critical text is cut off
- All images within the design are at least 300 dpi (high resolution)
- All images are embedded within the artwork
- All fonts are outlined or embedded
- Artwork supplied as pages and not spreads
- Multi-page artwork is supplied as a single file
- No files with multiple jobs or artwork types in a single pdf
- Black text is set at 100% black and not a colour mix of CMYK. Using a mix of CMYK to create black can cause an over saturation of ink on the page
- Registration black is not used…..ever
- White Text is not set to overprint. If this is the case, the white which is unprintable will not show on the final printed file.
We understand the above list looks daunting and this is why our production team are only too happy to lend a hand in identifying issues if they arise. We can fix some of these issues quite easily but others do take time and may incur a charge.
We always recommend you have artwork designed by professionals. Within our graphic design studio, Kaizen Brand Evolution, each of our graphic designers is not only University educated in graphic design but they have also been given in depth training and guidance within our own four walls to ensure our files print as they should, each and every time.
We’re meticulous with our design and print quality. It’s this attention to detail that ensures we never knowingly process a file we’d consider unsuitable for print. This keeps our print quality level at high levels ensuring you get the perfect print each and every time. If at any point during you want to speak to our production team regarding the print-readiness of your artwork, you can contact them on 028 9002 2474, or pop into our production hub at 56 Lisburn Road, Belfast