Why do people now so often opt for something as simple as paper? We live in a world full of technology, yet paper is still as popular as ever.
Is it because writing a note or idea with a pen is more satisfying than tapping on a mobile or tablet? Because you don’t have to worry about a notepad shattering if you drop it? Because it is cheaper? More reliable? Because it doesn’t run out of battery?
Branded notebooks are still incredibly effective in boosting your brand exposure and ultimately increasing sales. Having a notebook to hand makes it easier to jot down notes, creative ideas or to use as planners. And because it’s so useful and practical, recipients use the item on a weekly or daily basis.
Think about using your own branded notebooks to communicate with your customers in a long-lasting and memorable way. With a whole range of unique ways to customise your company branded notebook, you can make a promotional gift that really stands out.
When it comes to business strategies, the use of promotional items or products like notepads is considered old school or is often overlooked.
Custom printed notepads are one of the best promotional products that businesses can take advantage of. In actuality, it’s the most useful promotional product next to wearables. When combined with other marketing efforts, notepads seems to have a synergic effect on businesses too. In other words, it has the capacity to not only effectively market a business but as well as boost a business’ marketing strategies. Why that is so, it could be credited from the nature of notepads. In the first place, notepads are designed for utility. And people have countless ways to use it. It could be used for note-taking and other similar uses. In fact, it could be used for official letters or memoranda. People intentionally buy for all-around use. When it is offered for free, it’s a sure thing that people will grab it.
So I guess your next question would be: How then should a business proceed with notepad marketing and maximise the use of this type of promotional item? Here are some ideas for a successful notepad marketing effort:
Design and Content
These are the two aspects of the strategy that businesses and companies should very well consider. The customisation of notepads is something that should be planned out. One of the things that have to be considered in the process is the layout. How do you like your notepad to look like? Do you need a colored writing space, just plain white or a watermarked one? What will be the concept or theme? What are the pieces of information that have to be placed in the notepad? These are just some of the questions that should be answered. But these things have to be parallel to the nature of your target market or the demographics of the same. For example, if your target market is composed of women, you should consider choosing colors that appeal most to women.
Since these notepads will act as your marketing material, certain things have to be there like the business/company logo and contact information. To add a little spice on them, you may also include quotes, photos, etc. Just make sure that they don’t consume much space. For smaller notepad sizes, transforming it to a magnetic notepad would also be a good idea. The more unique the concept, the more effective will the notepads be. You just have to think outside the box and apply some creative tweaks.
Distribution and Consumption
It is given and expected that you’d surely want your notepads to reach as many customers as possible. Once the notepads are handed to the customers, it right away starts its work (although in the subconscious). However, what many businesses miss is consuming the notepads for their own needs. The notepad has the capacity to leave a lasting impression on meeting associates. Not only can it be used for that but for casual correspondence as well. Just imagine how many times in a day a business communicates in notes and letters internally and externally. This would then be a great strategy for increasing brand awareness.
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