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We recently created a little video (which is shown below) to showcase the differences between printing using high quality imagery and that of low quality images. On Facebook we had a great reaction to this from many of our regular customers, especially our graphic design friends, but it was many of our customers and potential customers who got the most from this.

Often when creating designs for our customers, we’re presented with images that sadly would print in a manner that we would reject and our clients wouldn’t accept. Usually these are images “taken from the web” or found on Facebook and while they look fine on screen, when put into a format for printing, they are less than acceptable. Our clients respond with “my images are good on screen” or “it’ll do” but whenever they see the printing quality they are less than impressed. Digital media is completely different from printed media and as we address this question many times a week, we thought it best to bring this to a blog post to ensure we put the main points forward to help all our customers, designers or not with the issue of high resolution imagery versus low resolution images. It’ll be a roller coaster ride folks, so hang on in there.

What is a high resolution image?

To be high resolution, an image needs to be a minimum of 300 dpi. The dpi stands for dots per inch and this is how many dots are printed in a a 1inch x 1inch square. The more dots which are also known as pixels, the better quality the print. Anything under 300dpi is considered a low resolution image, however in various instances many people will find a 200dpi or 150dpi image suitable for purpose. We’ll always do our best to advise if we are unhappy with the quality of the image.

Images “taken from the internet” are usually 72dpi. This is the perfect resolution for screen use as they are quick to download and the quality doesn’t need to be as high. however with the advent of higher resolution screens such as the Apple retina 5k screens and fibre optic broadband becoming more standard you will see a much higher quality screen resolution become commonplace.

For reference, 72dpi is about 1/4 the quality of a 300dpi image. When printed a web image or 72dpi image will look pixelated (jaggy or blocky). 

As a company we do our very best to spot low resolution images before printing however it is the responsibility of our clients to provide print ready artwork. As a general rule, images form Facebook or the internet are not suitable for high resolution printing. 

Our graphic design studio in Belfast Kaizen Brand Evolution counteract the opportunity for low resolution imagery by sourcing images from subscriptions sites such as istockphoto or shutterstock. While not the cheapest of options, they both provide access to millions of images which are great for hundreds of thousands of purposes and better than that, they are all high quality, high resolution, “for print” images.

If you ever have any questions regarding your images, please do feel free to contact us. Our artworking team have seen it all before




Comments | Posted in Printing By Leeanne Whitehead
Graphic Design Belfast

Graphic Design Belfast

16 June 2016 08:46:20

As a printer in Belfast we often have a hard time explaining the extent of our graphic design Belfast services to clients. This process was highlighted by our team during our recent brand update to the new more “grown up” version of the Kaizen Print identity.

We often found two sticking points for clients. Firstly we were primarily identified as a printer. This labelling meant that unless we directly walked the customers in to the graphic design studio, then they were often unaware of the level and type of work that was created by our team of 7 full time designers.

Secondly and probably more of an issue to address, is that printers in general arent really renowned for their graphic design studios. That stigma often found us overlooked for exactly the type of project we had become renowned for in different circles: Branding and the development of brands.

Kaizen Brand Evolution is something different however. We are a graphic design agency that creates amazing brands, marketing campaigns and websites for businesses across Belfast, Northern Ireland and beyond.

Graphic design is not simply putting a few words on a page, but a considered approach to placing the right information in the right manner, using the right langague and imagery to best suit your business goals, whether that’s increase sales or protecting the current business you have. We understand business needs and pair them with marketing prowess and fantastic graphic design skills.

Use our team of graphic designers right here in Belfast to bring your ideas to life and to build your business to the very highest level.

Visit or call our team on 028 9507 2007

Comments | Posted in Design By Connor McAuley
Design It Yourself

Design It Yourself

4 March 2016 10:58:15

You have worked hard to start your business, to carve out a niche in the market and cultivate a loyal and hungry customer base. We understand that accepting a helping hand can be difficult. We get it. It’s hard to trust someone else with your business. There are so many ways it could go wrong. Perhaps the designer doesn’t quite understand your customer demographic or worse, they won’t capture the essence of the business itself.

There’s definitely a big argument to be made for doing it yourself, but at times, it is for the best to have some assistance in promoting your business.

Hiring a professional to help you with certain aspects of promoting your business - in particular design and advertising - can have huge benefits.

They will likely have worked with a company providing the same or similar product or services as yours, so they’ll know exactly the kind of thing potential customers and clients want to see.

Plus, as designers, they will have the kind of creative knowledge to help your promotional materials stand out against all of the competition.

Sure it may be cheaper to design something using Photoshop or Microsoft Word, (or even Paint) and print off your own flyers. But will they be of the same professional standard as having it printed? No matter how good your designs look on your laptop screen, it can be a totally different story once they have been printed off.

At Kaizen, we print your designs on a range of different paper and card stocks. This is what gives our products a little more umph! It’s what makes your marketing tools look and feel great, not to mention highly professional!

Even if you aren’t a pro with photoshop, our team are on hand to turn your ideas into gorgeous designs. With years of experience behind them - they know the ins and outs, the do’s and don’ts when it comes to everything design related! So you can trust us to turn out something great.

And design isn’t the only aspect of your business Kaizen can help to improve. We also offer our services for online marketing, such as social media branding, so we can offer a comprehensive overhaul of your business’s marketing strategy. Whether online or in print, we have experience in creating something spectacular which is sure to attract a whole new group of customers to your business.

We are the number one choice for many of Belfast’s businesses, from restaurants to bakeries to sportswear companies to hair salons, we have experience working with a wide variety of industries within Northern Ireland and we want to share our expertise across the whole United Kingdom and Republic of Ireland.

There are an infinite amount of industries out there, with companies all trying to give the same unique quality to their business and Kaizen’s graphic design team will be able to make your hair salon chic, your law firm professional or whatever other design help you need, in order to help your business stand out from the crowd.

Comments | Posted in Design By Leeanne Whitehead
Why Design Matters

Why Design Matters

26 February 2016 10:56:20

At Kaizen, we know exactly what we are doing when it comes to anything to do with design and print. That’s why over the past few years, many great businesses have entrusted us with not only designing their logos but also with all their marketing needs.

But, did you know that your company’s design plays an important part in creating and strengthening your business?

Yep. When it comes down to it your design is so much more than just a pretty picture with your company’s name across it.  

There are a number of reasons why having a great design is a must have for any company, whether you are looking for a funky logo design or are simply after some good looking marketing tools.

We’ve listed some of them.

First Impressions

First impressions are important. It doesn’t matter if it’s for a date or an interview, we all judge based on first impressions. When it comes to running your own business, you won’t always be seeing clients and customers face-to-face, so having a design that gives a great first impression is really important. It is the one of the first things that will tell them what kind of company you are, and their initial judgements rest with it.


You want your design to represent you and your business to the world. It has to look good and send the message it is supposed to. That’s why you will want professionals looking after it. Having your design done professional will give it a certain quality, an extra something that makes it stand out.

Human Psychology

Design is incredibly important to how your customers perceive your business. You’ve got to think about colours and shapes and what they mean psychologically. Colours such as blue are tranquil can represent a sense of trust, while colours like yellow represent happiness. Squares can be seen as a stable element, while curves are adaptable and circles give a sense of community and unity. Figuring out which shapes and colours to use in your design are key to ensuring the success of your business.


Having a strong logo also helps keep things consistent, whether it is on letterheads, business cards or bigger marketing props like posters and banners. Having your design will keep everything under your brand. This point also ties into the professionalism point as keeping things consistent is a strong component to how your company looks to any clients, customers and business associates you have contact with.


Being consistent with your design also helps your brand recognition. If customers see your design on flyers, banners and posters – they can (and more importantly, will), recognise it a lot more easily. Having a strong and consistent design will help boost sales and get your name out there. How you ask? Well, if you didn’t use the same logo and design, then your customers would be totally confused as to who you are as a business, which would potentially cost you money.


Comments | Posted in Design By Shauna Crossey
Get 2016 off to a great start with a healthy breakfast from Slims Kitchen!

Our good friends at Slims Kitchen are offering all their customers and prospective customers free porridge each and every morning between the 4th and 11th January. Making the right decisions to eat healthy balanced food isn’t always easy, but Slims Kitchen are taking this decision making away from you and giving you the gift of a beautiful breakfast absolutely free. We’ve tasted the porridge many times and can vouch that it is second to none.

Free porridge is available from all participating Slims Healthy Kitchen Restaurants across Belfast. Slims Healthy Kitchen have 3 restaurant across the city: Lisburn Road, Victoria Square and Belmont Road.

Below is one of the social media graphics we have created for this campaign. This will also be backed up with forecourt overbags at multiple locations across Belfast. We can print forecourt overbags in 48 hours, sometimes less. If you need your print in a hurry, please just ask.

If you want to chat to us about the design or print of any of your marketing materials, please do get in touch with our team on 028 9002 2474 or email us via the contact form.

Comments | Posted in Marketing Advice Printing Design By Kaizen Print

Graphic Design

15 December 2015 20:25:44

Print and design go hand in hand. One is nothing without the other and when combined their reach is far greater than the sum of the individual parts. 

At Kaizen we have a team of 6 full time graphic designers right here in our Belfast office. From corporate logo to business cards, brand guidelines and booklets each of our team are unbelievably talented and experienced in bringing your campaigns and projects to life through great design.

By providing unrivalled attention to detail, we are leading the way forward bringing great design to businesses all across Belfast and beyond.

Being coupled with our print business has a certain stigma, as traditionally in-house design teams within printers, haven’t been to a award winning standard. However we are here to change this 1 design at a time and are using our print knowledge to bring our design projects to the next level.

You will see the designs we have created all around Belfast, right in front of your eyes and in the most obscurest of places. But our reach over the past 6 years has presented us as one of Belfasts’ most engaged graphic design studios.

Services we provide as graphic designers in belfast

  • Branding and Identity Creation
  • Magazine Layout
  • Booklet Design
  • Logo Design
  • Flyer Design
  • Poster Design
  • Leaflet Design
  • Roll Up Banner Design
  • Shop Signage Design
  • Vehicle Graphics Design
  • PVC Banner Design

We don’t stop with designing for print either. Our in-house team of web team have all the experience and skills necessary to transform your projects into websites, e-newsletters and mobile apps. 

Being Social Pays

Over the last few years social media has really taken over as one of the most influencing marketing opportunities for small and medium sized businesses. These are then businesses best suited to its use, as they are agile enough to respond to current affairs, but also big enough to understand they need a plan for their social media use.

In 2014 we launched our own social media development team with the Kaizen Print Design Studio. Our team worked with Hootsuite to complete their “Hootsuite University” which put us firmly as the first (and sole) recommended partner in Belfast. We know what works on social media and more importantly what doesn’t. So let us supercharge your social marketing and take your business to the next level.

Get in touch with us on 028 9002 2474 to discuss all the design and marketing opportunities for your business.

Comments | Posted in Design By Leeanne Whitehead
How do I get my designs created?

How do I get my designs created?

5 December 2015 08:43:18

Not every customer is a designer and a good majority of our clients use our graphic design team to bring to life the creative work for their projects. This is part and parcel of the Kaizen service. Not only do we bring you high quality printing but we have award winning designers here to bring your marketing and sales materials to the next level.

We work with some of the best known brands worldwide and have helped with some of Northern Ireland’s own success story businesses by creating strong brands that help them become bigger and better with every project they undertake. 

It’s our mission to help your business grow. As you grow, so do we and that’s what matters most.

Getting your designs created is super easy. The first time we work with a client, we usually request a face to face meeting. Understanding your brand and the direction you are taking is paramount to the success of any campaign. We’ll ask about your business. What products and services you sell and who your ideal customer is for this campaign.

Other than that, we’ll ask about the brands you like and dislike as this gives us a really great understanding of your own personality and what your own focus.

Things we need

  • High resolution logos
  • Any product and brand photos (high resolution), otherwise we can purchase stock images
  • Finalised and proofed content including your contact details. You’ll be amazed at how often someone misplaces a digit in a telephone number or a letter in an email address.

After that we’ll work out a quote for the design element of your project and following acceptance of this, we’ll get started right away. An average design project can take 3-5 days, sometimes sooner. If you're in a hurry or deadlines are fast approaching, then we can certainly do our utmost to help.

If popping into the office doesn't suit, we have the ability to video conference with you to run through the above plan. We’ll ask a number of questions and the more information you give us by return will ensure you get the best design possible for your brand.

If you want to schedule an appointment with our design studio, then please get in touch via the contact form or call us on 028 9002 2474. Our team of 6 designer are here Monday to Friday and between them have an unrivalled experience in designing for all business sectors.

Finally if you want to check out some of our latest work you can visit where you can see a sample of the projects we have worked on recently. Let us know what you think and leave us a message if anything interests you.

Comments | Posted in Design By Design Studio