[youtube>RS3iB47nQ6E[/youtube> I saw this youtube video this morning and just had to share. Instant Virality!!! If you can't view the video, in a short sentence. Groups of "normal" couples" head into a cinema filled with bikers. The remaining two seats are smack bang in the middle of the cinema. Some leave, but those who dare to fill the seats are rewarded with whooping and cheering from the bikers….and obviously a bottle of Carlsberg. Take this into the real world, us marketers need to move out of our comfort zones of traditional marketing to gain the biggest rewards and experiences. Take a chance and if it works great, but if it doesn't you will gain a new set of skills or opportunities to capitalise on.