understanding your ideal customer

If you had to sell one product or service for the rest of your life what would it be? Who would buy it and why? Define these three things and you are well underway to finding your ideal customers. Knowing you ideal customer will help you sell to them more efficiently. Some people call this customer an avatar and when they are tailoring all their marketing and sales communications, they focus as if they were talking/marketing to them only. This helps them focus on the exact needs, wants and target more effectively.

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