On Saturday past, I had the privilege of attending my wife’s aunt and uncles 50th Wedding Anniversary. 50 years! That’s no easy feat and the best thing, they're still madly in love after all this time. The loving couple shared their last 50 years with us at the quant and extremely well run Crawfordsburn Inn, Crawfordsburn Co. Down, which is perfectly suited to bringing a small number of guests together in an intimate and beautiful setting. If you haven't seen their outdoor area, let me tell you its one of of the nicest beer gardens in the whole of Northern Ireland. During this family affair, I had the pleasure of meeting some of Leeanne’s extended family for the very first time. You know aunts and uncles who live a bit further afield. Each in their 70s, but with an air of youthfulness about them that comes with content in retirement (semi-retirement I was hastendly told by more than 1 or 2). These are the type of dare I say “old people” you want to become. Trips here, holidays there and always looking to keep active. I was in awe, especially as I’d written off the night as one of those sober, boring affairs. It was anything but boring. From the beginning of the evening, camera phones and digital cameras were being tossed about like babies at a christening. I’d say a teraflop of memory was consumed that evening for family photos, background shots and OAP selfies. Selfies? Yes, selfies... Selfies according to Wikipedia - http://en.wikipedia.org/wiki/Selfie “A selfie is a genre of self-portrait photograph, typically taken with a hand-held digital camera or camera phone. Selfies are often associated with social networking and photo sharing services such as MySpace, Facebook, and Instagram, where they are commonly posted. They are often casual, are typically taken either with a camera held at arm's length or in a mirror, and typically include either only the photographer, or the photographer and up to three other people. Selfies taken that involve multiple people are known as "group selfies".” Eyes lit up and phones came out en mass when I described in detail what a selfie was. “Don’t forget to angle your phone, so the photo is taken from above....and pout as if you had trout lips”. I only wish I could show you the photos that were taken, they are priceless. However fear of being expelled from the family will, ensure they stay private. And so to the lesson of today...Not everyone is on Facebook and new trends take time to filter down through the markets. As a business owner and a marketer, we need to think about all the markets we target and how best to target them together and individually, so that the time taken to build your brand awareness is reduced and ultimately sales come in quicker. Online marketing is not the be all and end all. We should be thinking about offline marketing at all times too, such as flyer printing, poster printing and roller banners.