Why Business Cards are the Best Marketing Tool

Business Cards | Kaizen Print

Today, businesses have started to rely on the digital world for everything, starting from managing employees to conducting meetings. While the digital world has completely taken over the operational process of businesses, business cards are something that is yet to be replaced. The truth is business cards haven’t lost their charm at all, even in today’s tech-savvy world. 

For several years, business cards have been used by owners to promote their brand and spread the word around. In fact, there was a time when business cards were the most effective marketing tool for every business. 

And, even today, they are widely used to solve the same purpose. Of all the printing services for businesses, visiting/business cards are considered to be the best marketing tool for brand promotion. 

Today, we have dozens of options to design a business card. We offer a wide variety of business card templates that give clients the ability to design fully-personalized business cards for their brand. 

However, before choosing a design, let’s first discuss some of the major reasons why business cards are considered as the best marketing tool for businesses, across the globe. 

Adds a Personal Touch to Contact Information Exchange

Running a business requires a strong network and you cannot build a network without making connections. When it comes to building connections, you’ll be required to exchange contact information several times. 

No doubt, contact information can be exchanged via e-mails and texts, and it may seem pretty convenient, but the truth is an e-mail doesn’t have the personal touch like a business card. 

Handing out a business card gives you the opportunity to have a quick conversation with the other party as well. This can help you build a memorable impression, something that can go a long way in nurturing business relationships. 

Builds a Strong First Impression

Like I said, business cards give you the opportunity to build a strong first impression. And, it’s no arguing the fact that the first impression is the last impression. You can get personalized business cards that match the overall theme and vision of your business itself.

This will help you leave a great first impression on new prospects, which will eventually boost the customer acquisition rate. 

Keeps You Ready 24×7

A potential prospect can come your way at any time during the day. Now, when you are face-to-face with the leads, you would not want to bring out your laptop and explain to him the entire business model. Instead, you can use a business card. 

Business cards keep you prepared 24×7. It doesn’t matter if you are at a cafe or at the mall, if you meet a potential prospect, you can simply hand-out your business card. This way the person will have the contact details and can reach out to you in the future. 

Enough Space to Cover Essential Information

Speaking of information, business cards have enough space to add all the essential information. You can add the business name, contact details, website name on your business cards. 

However, if there’s still a piece of information that you want to add, you can look for folding business cards that have comparatively more space than a regular business card. The best part about using folding business cards is that they are compact in size and hold an ample amount of information at the same time. 

Business Cards are Affordable

Among all the printing services you can use for brand promotions, business cards are the most affordable. For small businesses, budget is often an issue, and that’s they hesitate while investing in business promotions. 

However, that’s not the case with business cards. It doesn’t matter if you are a startup or a growing enterprise, you can order business cards in bulk and have an effective marketing tool without paying thousands of dollars. 


Even in this digital world, business cards have remained one of the most effective marketing tools for businesses. In addition to getting the job done, business cards don’t burn a hole in your pocket either, which means you can promote your brand at an inexpensive price. You can contact our professional printing experts to get personalised business cards for your brand.