A booklet is a small and thin book with fewer pages and a paper cover, specially designed for giving information on a particular subject. It could be a report, a product marketing tool, an event guide, a school project, and instruction, and so on. It is a saddle-stitched booklet, generally smaller than books in dimensions, and contains no more than 48 pages. As compared to books, it is much more attractive and effective as it contains many beautiful graphics, pictures, and fancy text fonts.
Despite the dominance of digital technology in this rapidly growing era, the values and importance of booklets as a printed marketing tool are the same as they were earlier. Undoubtedly, digital mediums of marketing have affected print services a bit, but it could not affect the values and importance of them, and won’t be able to do so in the future. The reason is it has its own values that are completely different.
Most businesses and companies still prefer to market and brand their products & services by using printed products. And booklets are one of the most widely and highly preferred printed products.
They can be designed in different shapes, sizes, and colours. Their features, attractiveness, and multi-purpose values make them a perfect choice for businesses to market and brand their products and services effectively.
If you run an organisation or are an entrepreneur and influencer and planning to design your own booklet, there are several things you need to highly consider. We have compiled and comprehensively described a few of those things in this article. Apart from that, we have also briefly described how you can design a powerful and effective booklet. Let’s have a look.
Things to Consider Before Designing a Booklet
Study Your Business and Audiences
Studying and understanding your business’ nature and audiences’ behavior is the first and foremost thing to be highly considered. It is important to prepare the base or theme of your booklet. Within this, you have to understand all the aspects of your business, and this too that what the audiences expect from it. You also have to discover the latest buzz among your audiences. These all will help you prepare the most appropriate content for your booklet.
Study and Analyse Your Competitors
This is the second most important thing to be highly considered. You need to study and analyse the current conditions and performance of your competitors. You can do that with the help of the internet and analysing historical metrics.
Select the Right Content
Content is something that you are going to offer the readers or customers. It is the main part of a booklet. It must be interesting, interactive, and engaging. So, before you get started to prepare the content, be selective about it. Select the right content and in the right length. It should not be too lengthy and too short.
Select an Ideal Colour Palette
The colour palette plays a vital role in making a booklet attractive. It is a dominating aspect of design. So, when choosing a color palette, you should consider a few things. Those are as follow:
- Business Theme- If the colour palette of your booklet complements your business theme, it would be more effective. So, try to pick those colours which are already in your business theme.
- Logo’s Colour- You also have to consider the colour palette of your business’ logo. Try to create a balance between your business’ logo and the colour palette of your booklet. It would look more attractive.
Use Professional Graphics and Designs
Sometimes, businesses look to make their booklets more attractive, and so they add unnecessary graphics and designs to it. This actually does not make booklets attractive, rather decreases the values of them and creates hotchpotch. So, try to avoid doing this type of thing. Pick the professionally designed graphics and try to keep booklets simple yet attractive and professional.
A balanced alignment is important with the perspective of offering an awesome reading experience to the readers/customers. Generally, this is the most frequently neglected aspect of designing. However, you should not neglect it. If you are facing difficulties in this part, you should hire a professional booklet printing service. They will certainly help you with quality work.
How to Design a Powerful Booklet?
Booklet designing is not a cakewalk. It is a strategic process of studying the metrics, developing the highest quality content, designing high-values graphics, and compiling all things together into a powerful booklet. It is designed by a team of professionals who have specialisation in different streams. Mainly, researchers, content writers, and graphic designers do booklet designing jobs. If you are planning to do it yourself without having a team of professionals, you are going to face many difficulties and you can not expect to get the desired result as well.
So, it is better to hire professionals. They will do this effectively and you will be able to get your desired result.