Are you thinking you like the idea of booklets and the benefits they can have?  Or, are you thinking of beginning the process of designing one soon?  If so, there are some important things you should consider before and during the design process.  Take a look at these 5 top tips to assist you in your design process! 

Top 5 tips when designing a booklet

>Front page design

>Layout of information

>Images

>Color usage

>Design Specialist/team

Front Page Design

In addition to your logo, brand, title or name, the front page of your booklet is absolutely vital to the overall success of your booklet and the goals you have in mind.  The front page of your booklet needs to draw people in and give them the very basis of what your booklet is about.  Doing this is a balancing act.  It can’t be too busy or confusing (like giving the audience too much information at once) but it also needs to be eye-catching and get across your message in a way that makes people want to pick up the booklet and read it.  When designing your booklet, be sure to spend considerable time getting the front page just right.  From your logo to the short blurb of information you provide, it has to be the best it can be!

Layout of information

Secondly, how you decide to layout and therefore, market your information, will make all the difference in the world.  Laying out your information, in say, chronological order, or, by price point, can have a dramatic effect on the overall success of your booklet.  How people read your information and message matters greatly!  In addition to that, make sure the information you provide to your readers or consumer base is clear, concise and factual.

Images are Important

Next your information or products, the images you choose to use in your booklet have a surprising effect on people.  Oftentimes, when you think of a specific company or brand, what do you think of first?  Their logo, of course!  The images you choose to associate with your merchandise, event or business can have a massive impact on how consumers and readers think of you, even when the booklet is long gone.  Furthermore, images tend to have a powerful effect on people.  It only takes a second to see an image and remember it forever.  Therefore, the images you use in your booklet are vital.  They need to work to relay your message and back up your information.  They need to be flattering and of the highest quality.  Essentially, make sure the images you use are high quality and send a message in themselves.  

Color Usage

If a booklet isn’t aesthetically pleasing, chances are, people won’t want to read it. The colors and color scheme you use has so much to do with the overall design and how effective it is in the successfulness of your booklets.  Make sure to compare and contrast different types of colors while working on the design of your booklet to ensure it’s as aesthetically pleasing as possible.  

Hire a design specialist or design team

The process of designing a booklet can be overwhelming and complicated and there is no shame is admitting that!  If you want to put your very best foot forward when it comes to your booklet and the goals you have in mind for it, you may want to consider hiring a design specialist or even a design team to put together your booklet.  A design expert can not only wield their experience and training but also has your best interests and needs in mind.  If you’re feeling unsure about your own design, make sure to reach out for a design consultation from an expert! 

We hope this short, yet, informative article has given you valuable information for the design process of your booklet!  Best of luck with the design process and your booklet!