Booklets can be an effective and efficient way to advertise, bring attention or even educate consumers for businesses and even specific event.  Booklets can be eye-catching, relay important messages and inform a general or specific audience on a certain topic, for all different kinds of purposes.  Booklets are things that can be distributed to provide information to people at things like political events, or, can be passed out at a business convention to tell consumers about your business!  That being said, it’s important to consider some details before actually printing a booklet.  Take time to think about the following five tips before going to press! 

Top 5 tings to consider when printing a booklet

>Brand/Title positioning 

>Readability/Clarity

>Images/Image quality

>Color usage

>Contact information 

Consider the logo/title/brand and its clarity

One of the most important aspects of your booklet will be the title, brand or logo.  This immediately tells potential clients, customers or a general audience what your booklet is about, what it’s associated with and why it’s important.  If this aspect of your booklet is unclear, then the entire purpose of the booklet is compromised.  Oftentimes, the logo, title or brand should be at the top of the booklet, front and center and easily visible.  You might contemplate making the title, logo or brand in big, bold letters in an aesthetically pleasing, or eye-catching, font.  Furthermore, consider the front cover page of the booklet also having a specific picture that’s associated with your organization, event, brand or business.  Oftentimes, this can be eye-catching and give readers something important to remember

Readability and the importance of clarity

If the general audience is unable to read your booklet and the overall idea of it is unclear, the entire point of your booklet is defeated.  Be sure to thoroughly check how readable and clear your booklet is before sending it to print!  Additionally, be sure your booklet contains just the right amount of information.  Too much dense information will be overwhelming for readers and too little will seem vague and unclear.  Be sure to carefully ponder what exactly the right amount of information is.

Images are important

Along with the overall design, the images you decide to use in your booklet are immensely important.  Images can draw people in or catch their attention.  Therefore, ensure you’re using the highest quality images.  There is nothing tackier than grainy, unclear images.  Furthermore, since you have a little bit more space and information to work with-in a booklet, try to use things like graphs and charts to put your information into easy to understand images.  This will help get your point across and giving your audience this straightforward explanation will benefit you in the end.

Colors are key

Take time to think about and assess what your booklet is meant to convey.  The colours and the overall colour scheme you use is important for drawing people in and making them interested in your information.  Be sure to use strong colors that are appealing and aesthetically pleasing. 

Contact information

Yet another aspect of your booklet that should be absolutely clear is your contact information, especially if you’re advertising for your business or a specific event.  Your contact information should be easy to find and available in at least, more places than one. Make sure you verify the clarity of this aspect!

We hope that this article has given you important things to think about when you’re looking to have a booklet designed and printed!  Booklets can be incredibly helpful in many aspects as long as they’re designed and printed properly!  We hope we’ve provided you with information and insight to help you through the process!