Undoubtedly, today the world prioritises the digital means of advertising and promotion instead of print means of advertising and promotion. It has been the same for the last few years. Businesses and corporations, which used to consider print mediums the most effective marketing tools, today they prefer to use digital advertising methods. This is so because digital mediums presented ease to all.
Yes! We admit that digital technology has transformed the world, but the fact is that it could not replace the print industry and also could not affect the values and importance of printed marketing tools as they have absolutely different values.
There are many effective leaflet printing marketing tools such as pamphlets, brochures, business cards, booklets, and leaflets. All have different values, characteristics, and benefits. In this blog, we will discuss the potential benefits of one of the most effective printed marketing tools out of these all and that is Leaflets.
Leaflets- A Brief Introduction
Leaflets are flat and folded printed sheets, generally containing information related to a business or organization, about a particular topic, and about a particular notice and advertisement. It is a very powerful and proactive printed marketing tool and usually distributed free of cost.
They are used for a number of purposes. A few of the most common purposes of using leaflets are:
- Advertising and Promotion
- Issuing Notice
- Spreading Awareness on Social Topics
- Issuing Prospectus
- Giving Business Related Information
Despite the dominance of digital technology, leaflets are one of the most preferred advertising and marketing tools by businesses and corporations. It is so because it is incredibly effective and productive. It has a number of benefits. We have listed a few of them in the below-mentioned segment.
Top Benefits of Leaflets
Leaflets Are Cost-Effective- If you think that printing hundreds of leaflets can cost you thousands of dollars, the good news is you are wrong. It is much cheaper than this. You need only to invest a few dollars depending on the number of copies of leaflets you want to get printed.
If we talk about leaflets’ design, it can be a little costly for you. However, it is cheaper than digital advertising methods, and you can easily afford it. It is a one-time investment that pays back millions and billions of dollars to you. So, overall, it is a great deal for you, and you should go for it.
Can Contain a Lot Of Information- Leaflets are flexible and can be designed in many ways. Therefore, it can contain a lot of information. Here are some of the most common ways the leaflets can be designed.
- Half Fold
- Tri-Fold (Letter-Shaped)
- Gate Fold (3 Sections)
- Double Gate Fold (4 Sections)
- “Z” Fold (3 Sections)
- Roll Fold (4 Sections)
- Double Parallel Fold (4 Sections)
- Accordion Fold (4 Sections)
This kind of flexibility in shapes and sizes of leaflets allow designers to add as much content as they want. So, this is one of the biggest benefits of leaflets.
Touchable Factor Increases The Reliability- Unlike digital advertising and marketing methods, leaflets can be touched as they are printed sheets. And this touchable factor increases the reliability of the information that is printed on leaflets. Apart from this, the touchable factor also gives a pleasing touch to it that leaves a long-lasting impression in customers’ minds. So, this is really an amazing thing about leaflets.
Endless Creative Possibilities- When it comes to designing a leaflet, the creative possibilities are endless. Obviously, the flexibility and versatility of leaflets are the main reasons behind the creative freedom.
When designing your leaflets, the deeper you go, the more creative and innovative design ideas will strike your mind. And this won’t stop striking your mind until you stop thinking creatively. The best thing is that these creative designing ideas will help you to attract and engage the customers with your message.
It Allows You Target Your Potential Customers– You must have heard that digital advertising methods allow you to target your potential customers, but the fact is that print advertising methods are way better in this task. Yes, digital advertising methods allow you to target your potential customers by selecting gender, demographic area, age range, and other elements, but how accurately it targets your potential audience, nobody actually knows. And the other thing is, the conversion ratio always remains very low.
On the other hand, if we talk about leaflets, they accurately target your potential customers. You can distribute leaflets to selected customers in selected regions, and that’s how you can more accurately target your potential customers.