We are living in a digital technology era where all individuals, businesses, organisations, and industries are extremely influenced by digital technology. Today, for executing any type of activity, we need either a smartphone, tablet, or personal computer. Without these gadgets, we cannot imagine ourselves in this modern world. In real sense, digital technology is the king of the 21st century as it is dominating the whole world.
However, it doesn’t mean that other fields have no importance. Undoubtedly, digital technology is the center point of attraction in this era, but despite its dominance, every single innovation and technology has its own importance.
For example: When digital media emerged and gained popularity in this world, experts were doubting the scope of print media in the future, but today, you are the witness that print media is alive, and even has its own importance in the market. Businesses, corporations, and non-profitable & profitable organizations still choose print media when they want to launch or market their products and services.
Here in this article, we will comprehensively discuss why Shelf Wobblers (printed material) are the perfect marketing tools in this modern world despite the dominance of digital technology. Before moving to that, let’s have a quick overview of what exactly shelf wobblers are.
Shelf Wobblers are also known as shelf talkers and product talkers. They are printed-tags designed mainly to grab the attention of customers toward a specific product. They contain important information about the products (such as the benefits of products, pricing, discounts & offers) that give a brief overview of them to customers. They are kept or hung near the products on the shelf so that customers can easily find out the product about which they are talking.
Mainly, malls, supermarkets, grocery stores, and expensive outlets use these to attract customers and help them in making a buying decision. These are the best marketing tools for inland stores despite the dominance of digital marketing tools. There are dozens of features and benefits of shelf wobblers that make them stand out from other marketing tools. We have comprehensively explained those all further.
Features and Benefits
Countless useful features and benefits of shelf wobblers make them the best choice for marketing. They are bright, colorful, and eye-catching that attract the customers and engage them with the dozens of benefits of products. They are touchable tags that increase their credibility among the customers and this is the biggest advantage of them.
Attractive & Effective – The unique designs, bright colours, and organised visual presentations is the key to attract customers through a printed marketing tool. The shelf wobblers contain all these things and therefore, it is very attractive and effective to promote products. They talk to the customers and effectively explain to them what a product actually is and what are the advantages customers get when they buy & use it. Likewise, they build interest in customers, engage them with a marketing message, and help them to make a decision of buying a product.
Easy-to-Use – Due to the small size, unique design, and easy portability, shelf wobblers are easy-to-use marketing tools. The adhesive and hangable features of these tools allow staff to easily place or hang them near the specific products on shelves and when needed, remove them easily. They can also be easily interchanged when needed.
Super Durable – Generally, people consider printed marketing tools as a one-time usable product or disposable product. However, it is not so with shelf wobblers. They are super durable products and they can be used for a long period, especially when it is designed on PVC material. They can stay in their original appearances for more than one year.
Cost-Effective Tool – Unlike digital marketing tools (such as kiosks and digital signages), shelf wobblers are cost-effective products. You can easily afford them, no matter what number of pieces you want. Generally, their prices vary depending on their size, design, and material. If you buy medium-quality shelf wobblers, then the prices would be comparatively lower than high-quality shelf wobblers. On the other side, if you buy a bulk of pieces, then you can certainly get a certain discount or offer per piece on both medium-quality and high-quality shelf wobblers. The average price is $0.5 to $3 per piece.
Hundreds of Options – When you choose shelf wobblers as your product marketing tools, you get hundreds of different options in sizes, designs, materials, and features. You can choose a relevant option for your product. There is also an option for a custom design. You can choose that if you already have prepared design or have some colour and design preferences.
Why Shelf Wobblers are The Perfect Marketing Tool?
The above-mentioned features and benefits are the biggest reasons why shelf wobblers are the perfect marketing tool. If those are not enough for you, here is more for you. Have a quick look at the below-mentioned points.
- Contain significant information about products
- A credible source of information about products
- Convenient for customers to search the products on the shelf
- Connect the customers to the brand or product
- High interaction level
- No additional service and maintenance charges
- Boost Sales & Revenues
- Modern approach
- Customers love this
- Improve overall customers’ experience
To speak to a member of our team about shelf wobblers, or to order some, please don’t hesitate to contact our team through our contact form, by emailing us on [email protected], or calling our offices on 028 9002 2474.