It should be your goal to use outbound sales as a primary method of selling. The reason telesales is still one of the most used selling techniques, is that it’s so effective. When combined with marketing and other selling activities, it becomes a huge opportunity to generate massive incomes. Make sure test your selling techniques amongst staff regularly to ensure they are following best practice and selling to the best of their ability. Telesales should be targeted both in the volume of calls and the sales generated from these calls. Doing so, you will understand a whole lot better how people are working and more importantly what isn’t working when people aren’t selling.