Whether you have been thinking about getting magnetic signage for your business, or you have no idea what it is and the benefits it could have for your business – Then look no further.
We have written this blog post to help you understand exactly what magnetic signage is and why you should consider it as part of your printed marketing material.
Let’s start by defining them and their purpose….
Magnetic signage can include any graphic of your choice, whether that’s your company logo, your strapline, or your latest promotion details.
Our magnetic signage is printed onto your choice of matt or gloss vinyl and applied to a magnetic sheeting. Our magnetic signage can be applied and removed from your vehicle in seconds, perfect for those who need to brand vehicles for a short or inconsistent periods.
Why should you consider Magnetic Signage?
Magnetic car signs will showcase the important elements of your business, such as your logo, and contact information. These will be put onto your business vehicle so that you can promote your business whilst driving around. Think about the different signs you’ve seen on cars, and how they are eye-catching and intriguing. That’s exactly what a magnetic car sign will do for your business.
Magnetic car signs can be applied to any steel surface and are perfect for Taxi cabs, Vans, Trucks and any other company vehicle. This means that any vehicle can be transformed in seconds from a moving advertisement to a private sign-free transport and back again – day in, day out.
Cost effective option
If you are a small business or a new business, then car magnets are the perfect low-budget, cost-effective option to help promote your brand. Magnetic Signage is an affordable option and can last for many years so replacement costs are minimal, making them a brilliant option to promote on a budget!
Durable and Long lasting
If you have used car stickers in the past, you’ll notice that they wear and tear quite easily and quickly. With a car magnet, this won’t be the case, they are much more durable and will last lonçger. They also don’t require lots of maintenance, which not only helps keep costs low but keeps your time focused on more important things with the business.
Can be fully customised
Magnetic Signs are extremely customisable to all your advertising and marketing needs. This will allow you to stand out from the rest of your competitors whilst reaching a wide range of customers on a consistent basis.
If you need help with designing your magnetic signage, we have a full team of designers who can help with this. Simply call our team on 028 9002 2474 or get in touch via the contact form.
Using magnetic signage to improve brand awareness
Magnetic signage is essentially the branding that you see presented on cars and vans. Magnetic signage can be a great way to get your message out to people in the local area, or further afield. A mobile advert for your brand, magnetic signage goes wherever you go, and gathers attention wherever there are other drivers on the roads and pedestrians in the vicinity. Magnetic signage is fantastic for brand awareness in a number of ways. Here’s how magnetic signage can help improve awareness of your brand.
Magnetic signage ads are mobile
Perhaps the most obvious advantage of magnetic signage is that your brand isn’t limited to a single location. Like a moving billboard for your business adding magnetic signage to your vehicle enables your message to be displayed from one end of town to the other, or even from one end of the country to the other. Reaching new audiences and new eyes every day, your magnetic signage moves with you and everything that you do.
Magnetic signage advertising does not sleep
Good branding should work for you even when you are not at work, and that is exactly what magnetic signage does. Whether you have company vehicles or you brand your own personal car or van, magnetic signage branded on your vehicle will be there as you travel to work, drop your kids off at school, or when you hit the road to visit clients. And with a huge number of commuters on the roads at any given moment, your message will always be there to work for you even when you are not.
Magnetic signage is easy to personalise
There are a huge variety of possibilities when it comes to personalising your magnetic signage messaging. No matter what your business is, or what you sell, your magnetic signage can communicate your message in all manner of different ways. Got a floral delivery service? Why not transform the letters in your brand name to look like flowers? Provide a car rental service? Make sure passers-by know by telling them to “Rent this car” in big bold lettering. Provide a dog-grooming service? Put your pooches front and centre on your vehicle. The options are endless.
Magnetic signage cuts through the noise
In an ever-increasing competitive environment online and also on television, radio and on billboards, and OOH advertising in general, it is tougher than ever to cut through all of the noise to build a memorable brand. Especially, when you are limited to a smaller budget than some other brands. Magnetic signage is an example of a smart way to cut through all of this noise and to get your brand out there without having to break the bank.
Magnetic signage is cost-effective
When considering the possible reach of your magnetic signage, it can be considered to be a highly cost-effective means of advertising. When you consider the money that you could expect to pay for similar forms of advertising such as paid out of home advertising, in which you are required to not only pay for the advertising itself, but also for the placement of this advertising in particular key areas, magnetic signage can achieve similar things without such an outlay of cash. It is also a more permanent means of advertising. Unlike other means of paid advertising, which is almost invariably “rented” in a process of media planning and buying, by investing in magnetic signage, you can expect your branding to last for as long as 2-3 years.
At Kaizen Print we help numerous businesses with their magnetic signage needs. To find out more you can visit our magnetic signage page, or get in touch via our contact page or by calling 028 9002 2474.
Magnetic Signage FAQs
Will Magnetic Signage Scratch my Vehicle?
The edges on our magnetic signage are not sharp and the material is malleable, so there should not be an instance of scraping ever. Please do be careful with rings and watches you may be wearing.
How do I Store my Magnetic Signs?
We recommend you store your magnetic signage laying it flat. They can be rolled lightly but do not crease the signs as this will cause cracks in the magnetic backing.